Nuffer, Smith, Tucker Public Relations

This year, NST celebrates its 50th year in business – an impressive milestone that didn’t happen accidentally. In our first blog post of the year, NST President and Partner Teresa Siles shares 12 key learnings from her time at the agency – diving into how we’ve evolved over the decades and will continue to redefine PR into the future. Stay tuned! Throughout 2024, Teresa will share more insights and learning moments, elaborating on each of these 12 lessons that are sure to resonate with other leaders and PR professionals. https://loom.ly/GHq6j5E

Another successful SEMA Show is in the books for team NST and WD-40 Company! NST supported both media and influencer relations efforts, securing meet-and-greets with automotive influencers throtl Inc and Big Time, an interview with SEMA Live and TikTok sensation Gator (@jmg8tor) and media appointments with MotorTrend Group , THE SHOP magazine and more. For more than a decade, NST has supported WD-40 Brand at the SEMA Show in Las Vegas, a world-renowned automotive event that brings together auto industry titans and car enthusiasts to share their love for all things auto.

Surrounding yourself with people who challenge and inspire you not only sparks big ideas, but also pushes you to be better. In the eighth blog post of her series, Teresa discusses why surrounding yourself with people who have different knowledge, areas of expertise and perspectives than you has helped her grow and has set NST apart from other agencies over the last five decades. Read More: https://loom.ly/Nx-hC1c

We’re thrilled to share the promotions of two NSTers. Congratulations to Elle Seeler and Adriana Villa, M.A. on your promotions to account executive. Your hard work, dedication and eagerness to continuously expand your PR skills contributes to NST’s culture rooted in learning, teaching and exploration.

At NST, we believe in giving back to the communities we serve. We recently spent an evening volunteering with our client and partner Ronald McDonald House Charities? of San Diego, preparing meals and connecting with families facing challenging times. Supporting organizations like RMHC-SD through our Make Things Better initiative allows our agency to find purpose beyond our work, and we’re grateful for the opportunity to #makethingsbetter.

A big round of applause to our team for winning six Edward L. Bernays Awards this year. NSTers left the event with four silver awards and three bronze awards, including: ?? Silver Best in Show Award: WD-40 Company precision pen launch campaign. ?? Events and Observances, seven days, business: 2024 WD-40 Company x Throtl Cars & Coffee. ?? Marketing, consumer products and services: WD-40 Company precision pen launch campaign. ?? Integrated communications: California Department of Food and Agriculture invasive fruit fly integrated outreach campaign ?? Bronze Best in Show Award: Ronald McDonald House Charities? of San Diego red shoe day fundraiser. ?? Media relations, nonprofit: Ronald McDonald House Charities? of San Diego red shoe day fundraiser. ?? Media relations, consumer products and services: WD-40 Company precision pen media relations campaign.

At NST, we believe that a little fun goes a long way in fostering a strong team culture! This Halloween, we took a step back in time to the 1950s in honor of our 50th year in business, dressing up in vintage outfits and heading to San Diego’s Corvette Diner. ??

NST’s 2024 company retreat was focused on making space for reflection and taking time to reconnect and realign both professionally and personally. We are looking forward to the year ahead as an agency with clear minds and a laser-sharp focus on where we want to be.

Meet Eliese Haerle! Our newest account supervisor joins NST with experience in healthcare, food and agriculture, where she helped launch new products to consumers and healthcare audiences. At NST, she will support invasive fruit fly industry outreach communications, as well as forward-thinking strategic planning efforts to combat invasive species on behalf of the California Department of Food and Agriculture. We're thrilled to have Eliese on board!

Aaron Blomberg joined the NST team 15 years ago and brings an array of digital skills as our “Chief Nerd.” Clients from all sectors seek his ability to provide technical oversight, website development and improve their digital presence.