Ntara

Empower your marketing & sales teams with PIM. Here's how. ? As part of our?PIM consulting services, we provided PIM education and training to empower users to embrace PIM. With this focused training, your marketing and sales teams will come to understand that evolving your data practice can lead to positive organizational change. For example, at one of our manufacturing client organizations, their marketing function was previously decentralized. According to their CTO: “We had people doing great work. But because our product data was siloed, so were their efforts.” Now, with PIM as the?single source of truth that everyone can access,?their teams can speak with one voice. Marketing and sales can tell product stories in a unified way through packaging, product sheets, web content, and more. #PIM #ProductInformationManagement

PIM can help support your sustainability goals. Here's an example: “In lighting, products get certified and de-certified over time—a process we managed manually before inriver,” said Jeff Beyer, CTO of SATCO|NUVO. “Now, our employees have quick and easy access to sustainability information, along with the product data and digital assets we need for packaging.” With inriver, SATCO streamlines how they create, store, enrich, and distribute sustainability updates. This is crucial for their ecommerce success, as it enables customers to search, filter, and compare products based on preferences, such as the ENERGY STAR certification. #PIM #ProductInformationManagement

Generative AI is everywhere and it’s impacting ecommerce, design, and content creation. Now, manufacturers are getting in on the action. Large language models like ChatGPT open new avenues to innovate in ways previously unimagined. This builds on the AI advancements we already see in PIM and DAM. In PIM... Some platforms can apply AI to create specs and product descriptions, and intelligently suggest and apply data field mappings for both individual SKUs and even entire product lines. In DAM... AI can automate metadata creation and image tagging, recognize product context and apply the appropriate taxonomy, identify safe spaces in images for text, and more. GenAI takes these capabilities a big step forward. Some PIM and DAM platforms even offer connectors to LLMs like ChatGPT, providing a golden chance to try it out. Learn more: https://lnkd.in/eGdYA_7D #GenAI #GenerativeAI #PIM #ProductInformationManagement #DAM #DigitalAssetManagement

What do you do when your PIM implementation isn't going as planned? Call us. Just like this global tool manufacturer did. ???? This story began with a "PIM rescue." First, we solved their most pressing PIM issues. Then, as we got to know this business and their PIM use cases, we realized that internal users were struggling to maintain product data using the out-of-the-box user interface. They had 2,000+ product attributes. A vast product catalog. And the UI presented a maze of specifications. Users described the process as an "endless scroll." “It wasn’t a sustainable experience for users, so we hit the drawing board,” said David Norvell, Solutions Engineering Director at Ntara. Created from the ground up, we designed a custom UI that transformed how users manage their daily data enrichment tasks. We're talking: - Review mode for a quick view of items relevant to each user - Advanced filtering to items for a specific phase or department - Dashboard search by field name or value “The result was remarkable,” said Norvell. “Just by getting users into the beta experience, we saw the system usability score jump from 30 to 70 on the scale.” #PIM #ProductInformationManagement

It was a pleasure closing out Day 2 of B2B Online with our client Daniel Winstead of Kimberly-Clark. We discussed their PXM journey over the last 18 months and he shared advice for others starting down similar paths. If you were unable to attend but want to hear more, let us know in the comments. ???? #B2BOnline WBR Insights US

How do you make your ecommerce analytics actionable? Here's what we do. ? Ntara designs and creates ecommerce analytics dashboards to help businesses make data-driven decisions. Here are some example sections that have provided significant value to our customers. ?? Sales dashboard A comprehensive view of sales performance - Monitor revenue, sales trends & key metrics. - Facilitate the adaptation of strategies, ensuring revenue growth. ?? Website analytics Real-time insights into web traffic, user behavior & engagement - Assess overall website health and identify trends. - Enhance user experience and drive conversions. ?? Product performance Comprehensive view of product sales & customer preference - Optimize your product catalog, pricing & promotions. - Increase your sales and profitability. ?? Campaign explorer Clarity on the ROI of marketing campaigins - Assess campaign performance. - Allocate resources to the most effective campaigns. - Refine strategies for improved results. ?? Google My Business Optimization for local SEO and visibility - Monitor your Google My Business listing's performance. - Manage customer reviews. - Enhance your local presence to increase foot traffic. ?? Search engine optimization Improving your visibility on search - Monitor keyword performance. - Track backlinks. - Optimize content for better organic performance. ?? Page explorer Tracking performance of web pages, channels & bounce rates - Explore any page or section of your site. - Optimize content and user experience. - Improve engagement. - Reduce bounce rate. #Analytics #EcommerceAnalytics

B2B Online Florida is off to a rocking start this morning with Emanuela Delgado of Parts Town delivering the keynote on day 1. #B2BOnline WBR Insights US #PXM #ProductExperienceManagement

Day one B2B Online. Here we go! Got questions about PXM, PIM, or DAM? Stop by booth #203 to say hello to Team Ntara. #PXM #ProductExperienceManagement #PIM #ProductInformationManagement #DAM #DigitalAssetManagement WBR Insights US

We helped Columbus McKinnon sync 77k+ SKUs with PIM+DAM. Learn more ???? Columbus McKinnon had a vision for well-orchestrated product data that fuels the product experience. This is no small feat, considering the manufacturer’s data spans more than 77,000 SKUs and 19 global brands. Working toward this goal, they implemented inriver PIM and Bynder DAM. The only problem? The two systems were siloed and disconnected. Moving assets and enriching data took hours of manual effort, which stalled updates to critical channels like their ecommerce site. Columbus McKinnon knew integration could fast-track their ROI. So, they turned to us and our proven inriver-to-Bynder connector. This strategic initiative modernized their technology infrastructure, positioning them to remain competitive and foster continuous growth. Interested in connecting your inriver and Bynder instances? Let's talk: https://lnkd.in/e-DJiq9m

Fun fact:?inriver PIM?and?Bynder DAM?are owned by the same parent company. It’s no wonder they work so well together. But there’s more to the story. Bynder - Designed for seamless configuration. - Features webhooks, which are notifications of requests (often with a data payload) that can be delivered to an HTTP endpoint. inriver - Can expose an HTTP endpoint to receive those notifications - Not all PIMs have this capability. - Some use middleware to process these notifications - With inriver, it’s already part of the solution. Interested in integrating Bynder and inriver? Learn how quickly things came together for our joint client Bouclair. https://lnkd.in/dA7xDu53 #PIM #ProductInformationManagement #DAM #DigitalAssetManagement