nScreenMedia

Three data providers have delivered three radically different views of where the TV ad audience is. However, none of them answer the key question for advertisers. https://lnkd.in/gySzF2YT

Apple TV+ is joining peers Paramount+ and Max in appearing for sale inside Amazon Channels. Here’s why Apple TV+ needs help and why Amazon is the right choice. By the way, it’s not about ads!https://lnkd.in/gy7GE9wm

Comcast head Brian Roberts says his business is indifferent to traditional pay TV’s fate. It is indifferent to the fate of Xfinity TV, but NBCU relies on traditional TV, and Peacock may not deliver independence! https://lnkd.in/g9KbCKnD

Google’s Rob Caruso joins us to discuss key new features in Google TV and the new Streamer device. Can smart home and photo integration boost the TV OS’s market share? https://lnkd.in/gjANKAYz

New data shows that Baby Boomers are on board with digital media and TV technology and are worth pursuing despite their advertising reluctance, even over the preferred Gen-Z audience. https://lnkd.in/g3uewup9

AI is bringing intelligence to smart TVs, helping to improve the picture and audio, boosting the interface experience, and helping voice technology transition from a search to a discovery tool. https://lnkd.in/gbHD-pRe

NFL games do a great job bringing new subscribers to streaming TV services. However, services can’t hang on to them once the game or season is over, which makes the NFL a bad investment! https://lnkd.in/geP-sukn

Low ad loads have helped streaming TV services grow primetime viewing. But some, like Amazon, are raising their ad loads, which begs the question: How long will streaming ad loads stay low? https://lnkd.in/gUJPNC7h

In this exclusive interview, Antenna’s CEO shares new research on specialty SVOD services, which show robust growth, dependence on Amazon Channels, and particular success stories. https://lnkd.in/g-VFYvEt

How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key. https://lnkd.in/gy7YKA9U