???Key Takeaways from the October 2024 Retail Same-Store Sales Report???? ??Year-over-Year Growth: Same-store sales increased by 3.7%, driven by categories like office supplies and school-related essentials. ??3-Month Insights: Sales rose by?3.1%?compared to the same 3 month period a year ago. ?? Category Trends: Beverage sales, both alcoholic and non-alcoholic, saw robust growth while candy and sweet snacks continued to decline. ???Expert Commentary: "The NRS network had a strong October 2024 generating year-over-year same store sales growth of 3.7%, with all but three states (ID, ND, and CO) increasing sales. Sequentially, sales declined a slight 0.5% consistent with seasonal trends. Hurricane Milton, which might have been expected to negatively impact sales, did not. Sales in both North and South Carolina increased significantly year over year and sequentially."?– Suzy Silliman, SVP Data Strategy and Sales at NRS. Explore the full report here:?https://lnkd.in/eb69Ut8U #RetailData #DOOHAdvertising #RetailTrends #DataInsights
NRS Digital Media
广告服务
Newark,New Jersey 1,360 位关注者
An audience-measured POS ad network in Independent C-store, Grocery, & Specialty Retail with SKU-level data measurement.
关于我们
NRS Digital Media is revolutionizing direct and programmatic advertising for independent retailers by harnessing first-party scan data and an expansive network of over 32,000 screens in nearly 28,000 stores nationwide. Seamlessly integrated with NRS’s point-of-sale technology, designed specifically for small and medium independent retailers, this innovative platform opens a new market segment for advertisers, offering exclusive access to consumer behavior insights at the point of purchase. Our screens are exclusively placed in locally-owned, independent retail venues, with a high concentration of multicultural audiences. As the sole media provider in these locations, NRS provides an unshared channel to reach an untapped consumer base. Leveraging 1st-party scan data, we deliver granular insights beyond typical market trends, empowering advertisers to fine-tune campaigns with precision while supporting retailer growth through targeted offerings. With a presence in all 50 states and 200 out of 210 DMAs, NRS Digital Media democratizes high-quality digital advertising for independent businesses. Over the past year, NRS POS terminals processed $20 billion in sales across 1.4 billion transactions, underscoring our transformative impact. By using scan data to measure advertising success, we are driving a paradigm shift in the independent retail sector, boosting campaign efficiency and effectiveness while seamlessly connecting local retailers with national advertising opportunities. NRS stores are aligned with Neisen and comply with regulated advertising protocols.
- 网站
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https://nrsdigitalmedia.com/
NRS Digital Media的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Newark,New Jersey
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Advertising、Digital Media、DOOH Media、Programmatic、Place-based Advertising 、Multicultural Marketing、Community-level Marketing、CPG & Beverage和Retail Digital Media
地点
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主要
520 Broad St.
US,New Jersey,Newark,07102
NRS Digital Media员工
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Mitch S. Prager
Director of National Advertising Sales at NRS Digital Media
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Alexis Garrett
Results-Driven Sales and Advertising Pro | Strategist & Closer | Driving Revenue Growth through Innovative Campaigns
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Leah Weaver
Director, Advertising at NRS Digital Media
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Cheyenne Taylor-Hubbard
Director of Client Strategy at NRS
动态
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We’re excited to partner with?LottoShield to provide independent community merchants?with new opportunities to grow their businesses by increasing sales of lottery tickets and?reducing fraud-related revenue losses. As explained in?Retail Customer Experience, merchants who have deployed our point-of-sale network in their stores can now access LottoShield to manage lottery ticket?inventory and boost sales with ease, efficiency, and security. Additionally, state lotteries can use NRS to track ticket buying activity and create targeted campaigns to encourage greater participation. Click below to learn more about our latest partnership! https://lnkd.in/eaw9qich #Lottery #RetailMedia #LossPrevention
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Next week is the?Association of National Advertisers Multicultural Marketing & Diversity Conference! The agenda is packed with insightful sessions exploring?the intersection of culture, media, and consumer experiences. Number one on our list??Marketing in a multicultural world with?The Coca-Cola Company???? If you're attending in Las Vegas, we'd love to connect?and see how a multicultural focus can transform your digital?out-of-home media strategies. #RetailMedia #MarketingDiversity #DOOHAdvertising?
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Counting down to MediaPost's CPG Brand Insider Summit in Santa Barbara! We're eager to learn how brands are navigating the future of marketing through data and innovation. If you’re attending, we’d love to meet and share insights! #BrandInsiderSummit #CPGMarketing #MediaPost
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With NRS Digital Media’s SKU-level scan data, you gain direct insights into real purchase behaviors, offering unmatched relevance and simplicity. Bring deterministic, measurable impact to your in-store ads across the fragmented network of independent convenience stores. Here’s what this means for your next CPG campaign with NRS: ?? Target with Confidence Reach consumers based on actual purchases—not just predictions. NRS’s SKU-level data provides the granularity you need for hyper-local, store-specific campaigns, pinpointing key locations in our network of over 30,000 independent stores. ?? Measure Real Impact NRS’s deterministic data delivers clear, reliable ROI and sales lift measurement, empowering you to optimize on the go and maximize ad effectiveness. ??? Engage Beyond Loyalty Programs Access an expansive network of c-stores, reaching shoppers beyond traditional loyalty programs. With NRS, connect with previously unreachable, non-loyalty shoppers through tailored ads that resonate in real time. #CPG #RetailMedia #DataDrivenMarketing #InStoreAdvertising #ConsumerInsights #NRS
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Thank you to the veterans of this nation, we are forever grateful for your courage and dedication. Your sacrifices do not go unnoticed—thank you for your commitment to this country. #VeteransDay #Gratitude #HonoringService
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Did you know???? 3 out of 4 of consumers stated DOOH ads had recently prompted them to take action. (Harris Poll x OAAA, 5/2024) Place your ads where they won't just get noticed, they'll be interacted with. Connect with consumers in the moment and?see what we can?DOOH for your brand.??? #DOOHAdvertising #NotJustForCPG #TakeAction
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Together, we can create the change we want to see. Voting is your power, your choice, and your voice—use it! #Vote2024 #CivicDuty #GetOutTheVote #ElectionDay
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Black cats and bold ideas—they both find their way to us when we least expect them. Here’s to finding inspiration and excitement this Halloween! Wishing you and yours a safe and spooky holiday. #HappyHalloween #BlackCatMagic
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We are proud supporters of La Cultura Latina! ?La Cultura Latina hosts various events throughout the year, including cultural celebrations, educational workshops, and community outreach programs. "At NRS, we are committed to supporting organizations that empower students and create positive change in our communities," said Elie Y Katz, CEO of NRS. "We are particularly proud to support Bentley University's La Cultura Latina, an organization that resonates deeply with us due to the involvement of our intern, Syanco Estrada. Witnessing her dedication to promoting cultural understanding and inclusivity has been truly inspiring." Bentley University National Retail Solutions (NRS Plus) Digital Signage Today #community https://lnkd.in/egk9AU7b