NP Digital

? Dana (Redfield) Heins says don’t renew your DSP contract just yet! Before you lock yourself in, make sure you’ve checked these 5 areas: 1?? Inventory: Does it cover everything you need—like digital, out-of-home, and YouTube? 2?? Audience Segments: Access to first and third-party data for precise targeting? 3?? Optimizations & Control: Can you manage bidding, frequency caps, and platform optimizations? 4?? Bidding Methods: Flexibility to switch between CPM, CPC, and CPA? 5?? Fees: Transparent about media, audience, tech, and platform costs? ?? Evaluate now for a smooth and profitable 2025. #DSP #DigitalMarketing

I shared some of my thoughts on international SEO with Search Engine Land - check out my piece below, and contact NP Digital for help with your international SEO strategy.

Ready to drive more organic traffic to your business? We helped one enterprise brand do just that by increasing semantic relevance for high-scoring, uber-competitive transactional “head” keywords. Our efforts encompassed in-depth research, targeted content development, digital PR, and the implementation of technical SEO best practices. ?? The results? Game-changing! We saw a 1,164% increase in position 1-3 rankings on Google year-over-year (181 to 2,288). Swipe through to see the key strategies that made this success possible.??

?? CALLING ALL DIGITAL MARKETERS! ?? We're preparing our annual Digital Marketing Salary Trends Report, and YOUR insights can make a difference—From global salary benchmarks to career planning and job satisfaction, this report will empower professionals across the industry! ?? Share your experiences anonymously here: https://t.ly/zIiiv Together, we can keep the digital marketing community informed and thriving. ?? #DigitalMarketing #SalaryTrends #MarketingCareers #CareerGrowth?

Influencer marketing partnerships can have many benefits and boost a brand's credibility. ?? But what happens when your strategy doesn't go according to plan? Influencer marketing can lead to several challenges if not managed properly. ?? If an influencer's content doesn't align with the brand's message, for example, brands may lose credibility from issues like mismatched values. Our Influencer Marketing Manager, Mackenzie Moore says, "Making these mistakes can turn a great campaign into a disaster! From picking the wrong influencers to skipping contracts, it’s easy to misstep here and there. But when you get it right—clear goals, good communication, and long-term relationships—you’re setting your brand up for success!"

?? Big changes coming for Google? Antitrust lawsuits are heating up, and the ripple effects could be huge. Could Google lose its dominance in ads, YouTube, and search? ?? Rob Tindula and Nick Roshon have the insights you need #Google #TechNews #digitalmarketing

We’re thrilled to be recognized by Google for the omnichannel approach that we take for our clients!??? ?? ?? ? To move brands forward, we continue to adapt our client’s audience-targeting, evolve their storytelling, and find new ways to integrate technology with creativity.?That's what it takes to win in today's environment. ? “Holistic media planning coupled with integrated media buying and creative execution allows us to deliver a seamless cross channel/cross device experience for our clients.” – Michael Gullaksen, CEO of NP Digital ? Huge kudos to the entire team in the US and Canada, always thinking big and owning what it takes to deliver results! #GoogleAgencyExcellenceAwards #MediaUnification Learn more ?? https://lnkd.in/eMWRT_8X

?? ?? Our team in APAC continues to CRUSH IT! Congrats to Dan Kalinski and the entire APAC crew for being shortlisted in two categories at Campaign Asia-Pacific's Agency of the Year Awards 2024! ???? ?? Asia-Pacific Performance Agency of the Year ?? Asia-Pacific Agency Growth Leader of the Year (Dan Kalinski) It wouldn’t be possible without our amazing client partners, who push us daily to deliver A+ marketing performance. Thank you for your continued support! Learn more ?? https://lnkd.in/g5tFTK9c #PerformanceMarketing #AgencyoftheYear #APAC #CampaignAPAC

One of the biggest mistakes in marketing is thinking that paid advertising is too expensive. Even if you have a small budget, you can make big strides by investing your money strategically in the right channels. But that’s not saying paid ads are always the way to go. Some businesses might be better off with a well-planned SEO strategy. It’s all about what works for your target audience and your niche. If you're looking for the best growth strategy for your business, join Neil Patel and our team tomorrow for a free webinar where we’ll teach you how to create effective marketing campaigns with limited funds. We’ll help you discover smart, innovative ways to reach and engage your audience, build loyalty, and scale... all without overspending. To sign up for this session, click the link in this post now to save your seat, and we'll see you at 8 a.m. Pacific Standard Time tomorrow. https://bit.ly/4f5D50q