NowThis

The key to building lasting connections with the next generation? Mastering the art of brand storytelling. Krista Dalton, CMO of Tecovas, shared how crafting authentic, compelling narratives can engage future audiences in meaningful ways at our Leadership in Brand Marketing #BISummit during SXSW. She discussed the power of storytelling in making brands stand out, resonate, and build long-term loyalty. Moderated by Matt Grandchamp from NowThis, this session highlighted how brands can successfully navigate the evolving landscape of audience engagement through powerful stories. ?? You can check out our full agenda here: https://lnkd.in/gRAqnk49

Talk about putting the #UTA in “Utah” Honored to share the stage at my first #Sundance with Ziad Ahmed, Jacki Titus & #LiliReinhart to talk about all things Gen Z in marketing & pop culture. The biggest thank you to my friends at United Talent Agency who are equal parts brilliant as they are kind Ziad Ahmed Shaina Zafar Clair Phillips Nate Jones Julian Jacobs Additionally, a big thanks to Pilaar Terry & POV Agency for having me at BrandStorytelling to talk about NowThis & #CreatorEconomy - was a dream!

Dylan Efron's dirty little secrets shared during his appearance on our hit series 'Are You Okay?' sparked conversations across major media outlets including BuzzFeed, Page Six, Parade, and Just Jared, Inc., and more. The star of Peacock's 'The Traitors' shared his candid and unexpected hot takes during our signature rapid-fire street interview format that has become a Gen Z favorite. His controversial opinions generated significant buzz and engagement across social platforms. 'Are You Okay?' continues to resonate with our core audience, seeing 60% month-over-month follower growth on both TikTok and Instagram, amassing tens of millions of organic views with a highly engaged audience that's predominantly female and Gen Z. #GenZ #DigitalMedia #SocialMedia #OriginalContent

Our Head of Audience & Analytics Sirui Hua recently spoke with A Media Operator's Esther Kezia Thorpe about how NowThis have adapted to Snapchat's evolution from publisher-focused Discover to the creator-oriented Spotlight format. While the platform landscape has changed significantly, Snapchat remains an important channel for reaching our Gen Z audience - who make up 65% of our followers there. Our approach has been simple: focus on brand consistency across platforms rather than platform-specific strategies. This has helped us maintain connection with our audience regardless of where content is consumed. Since focusing on Snapchat Spotlight, we've seen substantial growth in views, reach, and engagement compared to last year. By consolidating our presence into our NowThis Main and NowThis Impact channels, we've created a more cohesive brand experience that's resonating with our audience. #DigitalMedia #SocialStrategy #Snapchat #GenZ

Heading to Disney World next month - I'll be speaking at Ragan Communications and PR Daily's Social Media Conference about 'Embracing the Bots: Generative AI and Emerging Tools.' Looking forward to sharing thoughts on AI and how to actually use these tools without sacrificing the human touch with Jennifer Lee Magas, M.A., J.D. (she/her) and Gabrielle K. Too-A-Foo , moderated by Jess Zafarris. Drop me a note if you're going to be there! #SocialMedia #AI #DisneyWorld

How can design tools empower creators on the go? NowThis explored Adobe's answer at their exclusive Photoshop mobile app launch event! Our team joined Adobe for a hands-on look at how they're making professional design capabilities accessible to everyone from established designers to the next generation of creators. Adobe's new mobile app, released today for iPhone (Android coming later this year), brings impressive power to your phone — with layering, masking, Generative Fill, and seamless cross-device workflows that let creators bring their vision to life wherever inspiration strikes. You can start creating for free, with premium features for those seeking additional creative power. #DigitalCreativity #AdobePhotoshop #MobileDesign #CreativeTechnology #AdobeCreativeCloud

Headed to SXSW? Our VP of Sales Matt Grandchamp will join industry leaders at Brand Innovators' Leadership in Brand Marketing Summit in Austin. Don't miss this opportunity to connect with us and other leading marketers at Lamberts from March 7-10. #SXSW #BISummit #marketing

Watch as McDonald's iconic characters Grimace and Uncle O'Grimacey join our hit show 'Are You Okay?' Our host takes to the streets of New York to discover favorite McDonald's meal, while sharing the limited-time Shamrock Shake with the interviewee. 'Are You Okay?' has quickly become a Gen Z favorite, seeing 60% month-over-month follower growth on both TikTok and Instagram, amassing tens of millions of organic views, with a highly engaged audience that's 80%+ female and predominantly under 24. #brandedcontent #GenZ #socialmedia #streetinterviews #digitalcontent #ShamrockSeason

NowThis achieved profitability in 2024, marking a significant milestone in our first year as a standalone company. Thank you to ADWEEK's Mark Stenberg for sharing our story of growth and transformation. 'We've made a significant pivot in how we show up for audiences and brands, all in a calendar year,' says our CEO Sharon Mussalli, highlighting our commitment to creating engaging content that resonates with Gen Z audiences through shows like 'Are You Okay?' and 'Playing Hooky.' #media #digitalmedia #genz

The Up and Up's Rachel Janfaza featured NowThis in 'Brands that get it' for our innovative approach to Gen Z content. Our new suite of social-first shows including 'Are You Okay?' and 'Playing Hooky' are resonating with audiences by tapping into real conversations through authenticity and wit. 'The show asks all the hardest-hitting questions... tapping into our generation's collective anxieties, neurosis, and the fact that at the end of the day, we're all just trying to get by.' #media #digitalmedia #genz #content