NowThis

Our CEO Sharon Mussalli joins ADCOLOR Conference and Awards's "Breaking the Silence" panel on November 15 at 1:30 PM, alongside creative industry leaders Tadji Akhavan Smith, Mira Kaddoura (She/Her), and Reema Elghossain, advocating for MENA voices. #MENA #ADCOLOR2024 #ADCOLORAwards #OffMute

NowThis doesn't just follow trends, we create them. What's Trending's Andy Lalwani spoke with our Editor-in-Chief Michael Vito Valentino about how our Advisory Board - a diverse group of Gen Z trailblazers - supports our mission to stay ahead of cultural conversations. "The board helps us identify emerging trends and provides valuable input on how to approach storytelling," says Valentino. "They're also instrumental in ensuring that our content feels authentic and speaks to the issues Gen Z cares about most. It's about creating a feedback loop where we're not only responding to trends but anticipating them." #genz #creatoreconomy #creator #socialmedia https://lnkd.in/eFmvruW5

Us Weekly gets it… NowThis is cool. They featured the launch celebration of our Advisory Board at Bathtub Gin in NYC, where Advisory Board member Alyah Chanelle Scott joined our Editor-in-Chief Michael Vito Valentino. It underscores our commitment to showing up with and for Gen Z audiences. #genz #creatoreconomy #creator #socialmedia

TheWrap's Tess Patton spoke with our Editor-in-Chief Michael Vito Valentino about how social media is reshaping audience engagement, highlighted by SNL's recent success in their social strategy. "Viewership isn't everything, relevance is. Social media is the new water cooler," says Valentino, underscoring NowThis' commitment to meeting Gen Z audiences where they are, with content that resonates with their preferences. #genz #creatoreconomy #creator #socialmedia https://lnkd.in/gDruihev

Ad Age's Gillian Follett featured NowThis and our inaugural advisory board announcement in their "Creator and Influencer Trends Brand Marketers Need to Know About Right Now." To win with Gen Z, we believe it's not just about targeting them - it's about embedding their passions and POV into our content and approach. This board represents our commitment to authentically connect with this audience. #genz #creatoreconomy #creator #socialmedia https://lnkd.in/dXBSzG2U

?? Capturing the attention of Gen Z audiences is the hottest topic for advertisers and content creators alike. The Drum's Audrey Kemp spoke with our Editor-in-Chief Michael Vito Valentino about our audience-centric approach to content creation and the exciting announcement of NowThis' new Advisory Board. The board will offer?guidance as we develop fresh content formats, ranging from pop culture to issue-oriented stories that align with Gen Z values, for our 74 million followers across platforms. "Gen Z is leading the creator economy and is on track to become one of the highest consumer spending classes by 2030," says Valentino. https://lnkd.in/ewMSJJjT #genz #creatoreconomy #creator #socialmedia

Meet NowThis' new Advisory Board! ?? Deadline Hollywood's Max Goldbart and Jesse Whittock spoke with our Editor-in-Chief Michael Vito Valentino about this announcement earlier this week. The board will act as a strategic and creative council as we continue forward with the new direction of NowThis. Welcome Alyah Chanelle Scott, Shaina Zafar, Anushka Joshi, Emmy Liederman, Griffin Maxwell Brooks, and Karan Jerath. https://lnkd.in/eJPunznn #genz #creatoreconomy #creator #socialmedia

For The Drum, I interviewed Michael Vito Valentino, the newly appointed editor-in-chief of NowThis, to dive into their bold rebrand aimed at capturing Gen Z’s attention. From viral content strategies to redefining what ‘television’ means in the age of social media, Valentino shares how the media company is staying ahead of the curve. https://lnkd.in/gAg7DCnY #socialmedia #media #news #rebrand #GenZ

I will be attending the 2024 ANA Masters of Marketing Conference this year and would love to connect if you are attending! Association of National Advertisers

Thank you Kristina Monllos & Digiday for the feature! Excited to confirm my prediction was correct! ??