The Myth of ‘Set It and Forget It’ in Digital Advertising
If you’re launching ad campaigns and letting them run untouched for weeks, you’re probably burning budget.
Here’s the truth: The best ad campaigns aren’t set and forgotten—they’re optimized daily.
Why? Because:
? Competition shifts – New advertisers enter, bids change, and what worked yesterday may not work today.
? Audience behavior evolves – Trends, interests, and engagement levels fluctuate constantly.
? Platforms update – Ad algorithms and policies change, affecting reach and costs.
? Fatigue is real – The same creative shown too many times stops converting. Testing new versions is key.
Winning ad campaigns require ongoing tweaks—adjusting bids, testing creatives, refining targeting, and analyzing data. That’s how you scale.
How often do you update your ad campaigns? Drop your thoughts below. ??