AI is revolutionizing advertising, but it's human touch that brings emotional resonance. To truly connect with audiences, brands must strike a balance between AI-driven efficiency and human creativity, empathy, and nuance. By combining the best of both worlds, brands can create campaigns that not only drive results, but also truly resonate with people. #Branding #AI #Storytelling
NOVUS Media LLC
广告服务
Bloomington,Minnesota 6,157 位关注者
We are an award-winning, independent media agency that specializes in planning & buying media.
关于我们
We are an award-winning, independent media agency specializing in planning, buying and providing analytics on media performance. Three key benefits set us apart from most agencies: 1. We maximize your dollars and minimize waste. Our conviction is that since business situations and business needs differ greatly by geography, “cookie cutter” plans don’t cut it. We minimize waste by 15-25% on average by focusing media exactly where you need it. 2. We drive traffic. At the core, we get people to take action. Our proprietary approach to ZIP Code prioritization and dynamic digital optimization has proven to drive ROI / ROAS increases quarter after quarter. 3. We deliver results, not reach. Unlike most agencies, we don’t plan nor optimize to traditional media metrics like reach. Rather, we developed proprietary tools like “FullSail” to optimize to the best media channel mix across the full funnel, both awareness and sales. And our optimizations are inclusive of all media – display, video, search, social, TV, radio, OOH, and print – all at a DMA or sub-DMA level --based on modeled sales response.
- 网站
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https://www.novusmedia.com
NOVUS Media LLC的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- Bloomington,Minnesota
- 类型
- 私人持股
- 创立
- 1987
- 领域
- digital media、geo-targeted print and digital campaigns、out of home media、audio media、visual media、local planning、analytics、retail advertising、national advertising、local adveritising、direct response advertising、direct mail、media buying、media planning、in-store、print media、newspaper media和print to digital migration
地点
NOVUS Media LLC员工
动态
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Advertising isn't just about creative work or innovative media buys – it's about mindset. Playing it safe can be the riskiest move of all, leading to invisible campaigns and wasted budgets. To truly break through, marketers must adopt a growth mindset, embracing calculated risks and challenging norms to drive real impact. #advertising #marketingmindset #riskvsreward
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A great post by our President & CMO Rob Davis about embracing whole-person management. #remotework #wholepersonmanagement #leadership
President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship
I got inspired by my current streaming obsession #severance and wrote about what it says about the modern workplace and work-life balance.
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More great thoughts from Rob Davis in his latest Forbes article on the importance of #listening to your employees. Check it out.
President and CMO, Novus Media LLC | Advertising Trailblazer | Creative Strategist | Professional Mentorship
My latest article for Forbes, advocating for listening to your employees focus group style. Shoutout to my boss Melony Rios at NOVUS Media LLC who really devised and championed this approach. https://lnkd.in/evhRAFX9
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We're #hiring a new Senior Analyst, Media Analytics & Reporting in Chicago, Illinois. Apply today or share this post with your network.
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We're #hiring a new Associate Director, Media Analytics & Reporting in Chicago, Illinois. Apply today or share this post with your network.
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We're #hiring a new Associate Director, Media Analytics & Reporting in Greater Minneapolis-St. Paul Area. Apply today or share this post with your network.
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Ad tech is evolving fast, with AI-powered full-funnel advertising becoming the new norm. This shift enables marketers to reach audiences at scale, streamline workflows, and optimize campaigns like never before. In 2025, expect even more innovation in ad tech, driving growth and efficiency for marketers. #AdTech #Marketing #Branding
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The out-of-home advertising landscape is getting a major glow-up in 2025. Programmatic DOOH is no longer the new kid on the block - it's the cool kid everyone wants to hang out with, offering precision, scale, and a whole lot of creativity. Buckle up, folks, OOH is about to get real. #DOOH #Advertising #AdvertisingTrends
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Great leadership is a balance of vision, courage, humility, and trust. On National Leadership Day, we recognize the wisdom of our own leaders, Melony Rios and Rob Davis, who remind us what great leadership looks like. Check out Melony and Rob's favorite leadership quote below. #NationalLeadershipDay #InspiringExcellence #Empowerment #LeadWithVision
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