Novi Research

To all professionals in Legal, Private Capital, Investment Banking, or Consulting. We want to hear from you! Take our survey and your feedback will lead to a $10 donation to a charity of your choice this holiday season. Take the survey here ?? https://lnkd.in/gmN7pTfq

Our next offering - Executive Team Strategy Workshops. This is where we turn the data we gather into actionable plans, with timelines, and delegated responsibilities. This is also instrumental for getting Executive Teams aligned on a mission and collaborating. We are offering this for free (with additional research) until the end of Q4!

Following up on our product offerings: The Ethnography Doing an Ethnography allows for a deep understanding of the consumer market, as it relates to your industry. This is very important for larger organizations trying to stay ahead of the curve and adapt to changing consumer needs and frustrations.

So, we've talked at length about some of the things we look at when it comes to how research should be done - and why the traditional thinking around research doesn't lead to concrete results. But how do we do that? What does it actually look like? Here's an example of one of our offerings - Industry Leader Interviews We will go out and talk to 25 industry leaders in your specific field - which gives you a deep understanding of current industry trends, and how to differentiate or adapt yourself. Another huge benefit to this is having access to all of the contacts that we interview - which creates an immediate network of top professionals in the chosen field. We are doing free Executive Team - Strategy Workshops as an add on for any research till the end of 2024 (normally $5k) More to follow!

We recently partnered with a startup to help them identify their ideal target audience and how best to reach them. But we took it a step further: we built in the expectation of securing a few paying clients as a direct outcome of the research. This was a natural outcome of our process, as this validates us finding the right people and finding the right things to say to them. ??Why? Because delivering ROI isn’t a lucky outcome —it’s guaranteed by effective research. By targeting the right people and knowing exactly what to say, we’re ensuring that the research has immediate and long-lasting results. We are so adamant about this that we won't take payment until we have those results. #MarketResearch #BusinessGrowth #CustomerTargeting #ROI #StrategicInsights

?? Case Study Sneak Peek: How boutique fitness Shifted Strategy to Boost Engagement We tested the idea on how boutique fitness's digital members, drawn by the emotional benefits of the brand, could be encouraged to attend in-person classes, increasing their Lifetime Value (LTV). The result? While digital members sought emotional benefits, they preferred the convenience of home workouts. But our research uncovered a key insight: community was the real driver for getting them into the studio. By shifting focus to community-building events—like retreats—this boutique fitness saw a rise in engagement and movement across membership tiers. Stay tuned for the full case study! #BusinessGrowth #CustomerInsights #CommunityEngagement #MarketResearch

Can anyone be a researcher? Yes, in many ways, we all use research in our daily lives. However, mastering the art of rigorous research takes time and dedication. Proper research demands a high level of scientific rigor to ensure accuracy and reliability. But the real challenge (in our field) lies in translating those research findings into actionable business strategies. This process requires years of experience and deep industry knowledge to drive meaningful business growth. While anyone can start with research, it takes an expert to transform data into impactful results. Work with people who have dedicated their careers to mastering this craft. #MarketResearch #ScientificRigor #BusinessGrowth"

Here's an idea we are working on... Start your research with business questions, not research ones Why? Because research questions lead to data, but business questions lead to?better business decisions. Here’s the difference: Traditional Research Question:?What do consumers think about the new product we just built? ???You’ll get detailed insights, thick descriptions, and data on product features—great, but will it drive growth? Business Question:?How do we sell this new product we just built? ???Now, you’re focusing on understanding?who?is most likely to buy and?why. Plus, you’re identifying the most effective way to get the product in front of them. ? By framing the question around the business goal, you go beyond data—you get a?strategic road map?for reaching your market and driving sales. ???Want to learn how to turn good research questions into great business decisions? Join us next Friday at 10am PST for a?free workshop?where we show companies how to translate research into action. https://lnkd.in/g2UvpWyn #BusinessGrowth #MarketResearch #StrategicInsights #CustomerSuccess

Ever find yourself questioning the results from your research vendor, feeling they don't quite add up? Maybe you've even asked them to re-run the research or the analysis. This can be frustrating and counterproductive, however it seems to be a commonly shared experience. When research is done right, the client should be involved throughout the process. This collaboration ensures that the research makes sense to everyone involved. By applying a level of scientific rigor, the results are reliable and consistent every time. Involve yourself in the research process and see how clarity and collaboration can lead to trustworthy insights and meaningful business outcomes. #MarketResearch #Collaboration #BusinessInsights

How does research know when it has arrived at the right answer? The true measure of effective research is when the insights lead to a meaningful change in the business. For instance, when we partnered with a leading women's deodorant company, we knew we had the right answer when their sales started to soar. It's not just about data; it's about real results and meaningful growth. The right research should translate into visible improvements and growth for your business. Read our case studies to hear about real examples. https://lnkd.in/g2brfPtz #MarketResearch #BusinessGrowth #SuccessStories