Novel Messaging

Join Novel Messaging and Grow Progress for our webinar: Three Ways Testing Can Inform Your Content Strategy. Help enable your team to use data rather than intuition to drive better results for your organization. Weds, February 26th at 12pm CT. Register at: https://lnkd.in/gpZBPca9

?? We are proud to have some of our 2024 work recognized as Reed Award Finalists! This spot, “Sheriff” is a finalist for *Best Villain in an Online video. And our work for the first-of-it's kind content creator program at the DNCC is up for *Best Influencer Partnership. ?To see some of that work, check out https://lnkd.in/eaeMz757 Congratulations to all of the finalists - we're thrilled to be in your good company, and we are looking forward to the winners being announced next month at the Reed Awards!

Novel Messaging was founded for one simple reason: We believe the media strategies of the past are not enough to secure the wins of the future. One year after launching our business and opening our virtual doors, we found that we’re not alone – and a lot of folks agree it’s time to transform the way we approach media. We’ve partnered with campaigns and causes across the country – and world – who share this belief and have helped them succeed. If you’re ready to change the game with us and win, let’s connect! https://lnkd.in/gub76vAn

??A Novel Idea: Don't be afraid to spend early. The media strategies of the past aren't keeping up with the changes in how people engage with media. As media becomes more fragmented, we can't expect to secure the wins of the future if we're only communicating with folks at scale for 6-8 weeks ahead of an election. Our full leadership team, Rachel Campbell and Patrick Brown; and Kos, Saimon and Russell Calkins from Hardpin, explain why that strategy will result in a lot less “bang” for your media “buck”:

??A Novel Idea: Partnering with creators is an essential part of any effective 2024 communications strategy. But creator programs take time to grow and steady investment to be effective — so get started now. Our CEO Rachel Campbell and Partner Patrick Brown discuss how we approach building creator programs in today's media landscape. Watch now:

??A Novel Idea: Social media is mission critical for success. A lot of campaigns and organizations already invest a ton of time and resources into paid and earned media -- and while that's important, many people spend far more time scrolling on social media than watching ads or reading news. So why don’t we invest similar resources in social media programs? If we're going to secure the wins of the future, our media plans need to be multi-channel and connected to our targets’ media consumption habits. Novel's Rachel Campbell and Patrick Brown and Hardpin's Kos, Saimon and Russell Calkins break it down: