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I asked Jay Gangi: how will AI tools impact the day-to-day of researchers? Big picture: researchers will have more bandwidth to get creative & focus on client deliverables. Jay has been hands-on with the latest AI tools for market research (including Reveal.ai), and here is where he sees value in the short term: - Cost savings - Reduced delivery times - Enhanced data quality As a result of these enhancements, researchers can spend more time on higher-order work - more time focusing on their client, less time spent on repetitive tasks. Check out the full episode to hear some of Jay's real-world experiences using AI tools in his client engagements (link in comments). #ai #mrx #marketresearch

Looking to elevate your presentations and data with stunning graphics and infographics? Look no further than Erin Horlacher! She's an efficient, professional, and creative graphics expert who can make your work shine. Check out her portfolio here: https://lnkd.in/guwDXxkz #graphicsdesign #infographics #presentations #professional

Are you struggling to easily find insights from the increase of open-end comments coming from your customers or employees? Feeling overwhelmed by the lightning-fast pace of industry advancements? In my latest blog, I delve into how Generative AI is reshaping text analytics. Discover how our team at Ascribe has overcome hurdles to develop easy to use,?less costly?and?more accurate?text analysis solutions that unlock true insights and thoughts?from open end?comments. Embracing Gen AI isn't an option anymore—it's a necessity. Check out my article, "How Gen AI is Causing an Explosion in Open-End Analysis," and join the conversation! https://lnkd.in/eqHTvYtd #GenAI #Generative AI #TextAnalytics #TextAnalysis #Innovation #Ascribe?#OpenEndAnalysis

Fortune just did a real nice thing and published a profile about yours truly. “We develop over 1,000 names, and we slaughter every one of those darlings except for one.” Please share, read and enjoy! #naming

I recently partnered with Professor Stephen Kraus of the University of San Francisco and Bob Dimicco of Reveal.ai to explore the role of artificial intelligence (#AI) in market research. We used chatbot technology to conduct 44 qualitative interviews with market research professionals - most were industry decision-makers with more than 15 years of experience.? Here’s the topline of what we learned which seems to be generally consistent with similar findings reported by others... 1.) The majority of our peers are excited about AI.? They express enthusiasm and optimism about the potential of AI to transform the industry. AI is seen as a tool that can enhance efficiency, speed, and save costs. They believe it may foster new research applications and aid, not replace, researchers. 2.) Adoption of AI tools is expected to grow; particularly for doing analysis, but there is also potential for using chatbots to improve data collection. 3.) A few respondents express concerns and skepticism about AI, such as the quality and privacy of the data, the minimization of the human role, and the potential for misinterpretation of results. Most, however, say they will give it a try as they get more comfortable with the technology. A copy of the report is attached. Please send me a message if you’re interested in learning more about how to use chat and AI as part of your research program. Thanks!