NOVA GLOBAL

According to the eCommerce Navigator Q3 2024 report, the cost-per-click (CPC) growth has stabilized at 2% year-over-year after several quarters of double-digit inflation. This stabilization allows brands to scale ad volume without proportionate cost increases. Meanwhile, retail media spending grew by 28% year-over-year, significantly outpacing traditional digital advertising. Amazon remains a dominant player, but Walmart is gaining traction with higher engagement rates (1.2% CTR vs. Amazon's 0.8%). Walmart's more stable return-on-ad-spend (ROAS) metrics and growing advertiser investment highlight the increasing competition in this space. To succeed in this dynamic market, brands should leverage stabilized costs, diversify platform strategies, and balance performance marketing with brand-building initiatives. With retail media projected to account for $140.1 billion globally in 2024, those who adapt effectively will thrive. Here are some key takeaways: ?? Cost Stabilization: CPC growth plateaued at 2% YoY, creating an opportunity to scale ad volume without significant cost hikes. ?? Platform Growth: Retail media spending increased by 28% YoY, outpacing traditional digital advertising. ?? Future Trends: Brands should balance lower-funnel tactics with brand-building and diversify across platforms for better engagement and ROI. Read more by following the link: https://lnkd.in/g6byaA7R #NovaGlobal #NovaGlobal_trends #eCommerce #market #marketing

As the market continues to evolve at a rapid pace, what are your predictions for European B2C e-commerce by the end of 2024? ?? Share your thoughts in our poll below and find out if your forecast aligns with the outcome! #ecommerce

Latvia's economy in 2024 is gradually recovering from earlier contractions, with real GDP expected to grow by 1.7% in 2024, up from a slight decline of 0.3% in 2023. This growth is driven by improved household purchasing power, public investment, and stronger external demand, despite risks posed by geopolitical tensions and weak external demand in the previous year. Inflation has significantly moderated from highs in 2023, with headline inflation projected to drop to 2% in 2024, although core inflation remains higher due to rising wages.* Latvia's leading export categories include: - wood and wood products; - machinery; - equipment; - mineral products. The country is also known for exporting agricultural products like dairy and grains. Key trade partners are predominantly within the European Union, including Lithuania, Estonia, Germany, and Sweden. The United States is a significant partner outside of Europe, especially for machinery and electronics. Nova Global provides your business with reliable parcel shipping services to and from Latvia. We are also actively exploring opportunities in the e-commerce sector. *Source: https://lnkd.in/dj8pPMS9 #NovaGlobal #NovaGlobal_countries #Latvia #export #import #ecommerce

The Nova Global team joins the China (Shenzhen) International Logistics and Supply Chain Fair (CILF)! ?? September 23-25 ?? Shenzhen The upcoming event offers a great opportunity for industry players and buyers from around the world to network in person and exchange the latest trends and insights. Contact us to arrange a personal meeting with Nova Global team members: [email protected] We look forward to seeing you! #CILF #NovaGlobal #NovaGlobal_events #internationallogistics #logistics #supplyсhain

In today's post, we want to share part of the research from RETAILX regarding sports goods around the world with you. Let's talk about regional breakdown. Spending on sports goods is declining worldwide, except in the Americas, where growth is still evident, particularly in the US and Canada. This growth is due to a strong pre-pandemic trend in health and wellness that persisted post-pandemic. In contrast, Europe and Asia are experiencing a slow but clear decline in sports goods spending, driven by changing lifestyles, recession, and high interest rates, especially in Europe. Revenue changes from the peak in 2021 to the end of 2023 highlight significant market shifts. Europe, which saw strong growth in 2020 and 2021, experienced a downturn in 2022 due to inflation and cost-of-living pressures. The Americas were less affected by these economic shocks and recovered more quickly. Asia, the largest market by volume, saw a marked contraction in 2023. Consumer spending on sports goods has declined in Asia and Africa since 2020. Despite this, the Americas and Asia have spending levels above the global average. The trend reflects a market correction following the pandemic-induced surge in spending on home and limited outdoor exercise. Online spending on sports goods steadily grows across all regions but still makes up less than half of total sales. In the Americas and Asia, e-commerce accounts for about a third of sports goods sales, driven by tech-savvy, affluent consumers. Mobile shopping is particularly dominant in Asia, where it accounts for 70% of online sports goods purchases. The connection between sports, mobile technology, and health apps is strengthening globally. Want to dig deeper into the topic of global sports goods? Click here: #NovaGlobal #NovaGlobal_trends #market #ecommerce

We invite you to join the first online conference in Ukraine about European and American marketplaces organized by the marketing agency "Tsil" and FOKS & SellerUP. This event will be beneficial for you if: ?? you are interested in entering global marketplaces such as Amazon, Allegro (Europe), and Etsy (USA); ?? you want to hear effective insights about entering the international market from niche leaders and successful Ukrainian entrepreneurs. We are proud that Olena Tverdovska, VP of Customer Service at Nova Global, will join the "Pro Marketplace 2024 International Edition" as a speaker. She will answer participants' questions and share her own experience ?? The online conference will also feature: ?? Anthony Wolf — founder and CEO of the eRank platform, created in 2016 to optimize sales on Etsy; ?? Micha? Kwietniewski — official representative of Allegro.pl, senior business partner for engagement at Allegro, and an expert in strategic development in e-commerce. Date: August 22. Start time: 14:00 (Kyiv time). Visit the website to learn about the conference program and gain access to 12 relevant presentations on entering global marketplaces: https://lnkd.in/dTqzzv7t #NovaGlobal #NovaGlobal_events #onlineconference #Amazon #Allegro #Etsy #marketplaces

In 2023, Estonia experienced a significant economic contraction with a GDP decrease of 3% due to weak export performance and falling investment. This downturn was largely driven by reduced demand from key trading partners and high inflation, which impacted consumer purchasing power and led to reduced private consumption. For 2024, the economic outlook remains cautious. The Estonian economy is expected to contract slightly by 0.5% but is projected to recover in 2025 with a growth rate of 3.1%. Inflation is anticipated to decrease from 9.1% in 2023 to 3.4% in 2024 and 2.1% in 2025. The government deficit is forecasted to increase, reaching 4.3% of GDP by 2025, primarily due to rising public expenditures and lower tax revenues.* The leading export categories of Estonia include:? - mineral fuels and oils; - electrical machinery and equipment; - wood and wood products; - furniture and prefabricated buildings; - vehicles; - optical, photographic, and medical apparatus; - plastics and plastic articles; - animal, vegetable, or microbial fats and oils. Key trade partners include Finland, Sweden, Latvia, Germany, the United States, and Lithuania. These trade relationships highlight Estonia's integration into the regional and global economy, leveraging its strategic location and robust economic policies to maintain strong trade links with its neighbors and beyond. Nova Global provides your business with dependable parcel shipping services to and from Estonia. We are also interested in e-commerce opportunities. *Source: https://lnkd.in/dPs5_Kkr #NovaGlobal #NovaGlobal_countries #Estonia #GDP #economy #export #shipping #ecommerce

To assist Ukrainian businesses in mitigating potential risks and increasing their chances of success in new markets, the Office for Entrepreneurship and Export Development and the national project Diia.Business, supported by USAID's "Competitive Economy of Ukraine" program, are launching a free Individual Market Research Program. This research will help identify demand characteristics, assess market opportunities and competitive environments, and discover trends. This will enable your business to choose the most economically beneficial export strategy and adapt your competitive offering to the needs and expectations of the target market. The research will include: - demographic and economic situation in the selected country; - trade; - import tariff; - domestic market; - advice on additional tools for export development. A total of 40 companies will be selected to choose up to three target countries. They will receive individual market research reports in PDF format from July to October 2024. How to apply? Submit your application online by following the link:? https://lnkd.in/dXfrrVKK Applications will be accepted until September 1, 2024. Participating in this program allows your business to gain valuable insights and make informed decisions to enhance its competitive edge in international markets. #NovaGlobal #NovaGlobal_events

Great news for Ukrainian businesses! USAID's "Competitive Economy of Ukraine" program announces the second wave of consultations on export and foreign economic activity. These consultations will be provided by Ukrainian consulting companies, including Sayenko Kharenko, Integrities, PWC, Crowe, and KPMG. The initiative aims to support businesses in the processing sector of the economy by offering online consultations on building export capacity and conducting export activities. What are the topics of consultations? - Support for export activities - Currency control - Tax legislation - Customs clearance of goods - Legal aspects of concluding foreign economic contracts etc Who can apply? Manufacturing companies with at least 10 employees at the time of application submission. How to apply? Submit your application online by following the link: https://lnkd.in/d6dkUxbc Applications will be accepted until July 31, 2024, and reviewed promptly upon submission. Join this initiative to boost your business's export potential and gain valuable insights from top consulting experts. Don’t miss this opportunity to expand your business horizons! #NovaGlobal #NovaGlobal_events

We're excited to announce our partnership with the leading American company, Logistics Plus Inc.! Our partner is a global leader in: - Transportation? - Warehousing - Fulfillment - Logistics - Unique supply chain solutions Founded by Jim Berlin in 1996 in Erie, PA, Logistics Plus now achieves annual global sales of over $600M and has over 1,200 employees in 50+ countries worldwide. Together, we’ve already launched several successful B2B projects and are proud to enhance transportation connectivity between Ukraine and the rest of the world. #NovaGlobal #NovaGlobal_partners #transportation #logistics #B2B