Did you rewatch The OC this year? Are you trying to reach an audience that rewatched The OC this year? As Listen + Learn Research | The Social Insight Agency uncovered, people rewatch shows to scratch a different itch—and they require a different engagement strategy. ??
Ever wonder why we keep returning to our favourite TV shows, time and time again? In a world of endless new content, what keeps us going back? (Spoiler, it’s not the same as the first time) Hannah Hargreaves recently explored this phenomenon in our latest research— here’s what she uncovered! Check out the slides below for key insights into why viewers rewatch their beloved series. #TVResearch #AudienceInsights #NostalgiaMarketing #MRG Contact Hannah for more details.?