Norton Agency

For over 35 years, the Norton agency has been evolving to meet the changing needs of our clients and the marketplace. We’re proud today to share our newest evolution: a new look and revitalized purpose as an agency. The new Norton genuinely reflects our collective character, curiosity, and creativity. Check it out at https://hubs.ly/Q03c5hlW0

March 3 is Caregiver Appreciation day. Caregivers are vital connectors between patients and the resources that support healthier, more comfortable lives. At Norton, we focus on empowering those who help others, especially caregivers who are often overlooked. We honor them today, and every day.

Ever noticed how different brands take different approaches to launching products, crafting their identity, and building for scale? We think a portfolio approach, not a product approach, is key to brand success.

Congratulations to our friends and clients at PENNYMAC on the launch of this important new series that demystifies the world of mortgages. Keep an eye out for more episodes soon!

Our work setup looks a little different this week! The Norton team had the opportunity to visit with our partners at BD to dive deep into the PureWick? brand. After an exciting branding session, we took a well-deserved break to visit the World of Coca-Cola in Atlanta, GA—home to one of the most well-known brands in the world, The Coca-Cola Company! Cheers to collaboration and creation!

The Norton Agency is proud to spotlight our partners at BD and their commitment to improving the lives of those managing urinary incontinence with their first of its kind medical device. The innovative, non-invasive PureWick? System helps consumers manage urinary incontinence in the comfort of their home. Learn more about Becton Dickinson and the PureWick? System here: https://lnkd.in/gZYyS24x ? #PureWick? #BD

At Norton, we love diving into trend reports and discovering new ways to create impact for our client partners.?? ? Hootsuite's latest trend report predicts that social listening will be a key driver of ROI in 2025. Social listening helps organizations better understand their audience, improve their strategies, uncover market gaps to guide product development, and even drive sales. Norton leverages social listening to help our partners reach and engage with their target audiences. With one partner, we even used social listening to identify a gap in the market—customers were discussing the product, but no one was leading the conversation.? ? Using social listening to establish a social strategy, we helped the brand take control of its narrative, drive engagement, and deliver measurable results on social media.? ? Think we could leverage social listening strategies to propel your brand in 2025? Let’s talk! Send us a direct message to learn more about our capabilities.?

We are heartbroken by the ongoing devastation from the wildfires that continue to spread across the Los Angeles area. In support of our clients, partners, family, friends, and animals that call California home, we have a made a donation to the American Red Cross Los Angeles Region as they continue to provide immediate and essential resources to the community. We encourage our network to consider supporting the American Red Cross and other organizations as they urgently provide shelter, safety, and resources to a growing number of Californian's. #helpthosewhohelpothers

At Norton, we've been lucky enough to spend plenty of time at the table with our valued partners this year. We can't wait for the moments of connection that lie ahead as we continue doing great work together in the new year. From our table to yours, we hope this holiday season finds you surrounded by good food, family, and friends!

As we head into the holiday weekend, we wanted to take a moment to express our gratitude for the partners we’re fortunate enough to work with throughout the year. We’re grateful for the opportunity to do what we love every day, thanks to all of you.