Northbound

Distinctive brand assets build a memorable, ownable brand. In our latest article we discuss why they’re so important to strengthening your brand. Key takeaways: ?? Familiarity builds trust: Consistent use of recognizable elements like logos and colors makes your brand easier to recall and trust. (Think T-Mobile’s magenta!) ?? Emotions drive decisions: 70% of brand decisions are emotional. Memorable assets like Nike’s swoosh or Airbnb’s “belonging” messaging connect deeply with audiences. ?? Consistency = Growth: Brands with cohesive assets across all channels see a 23% boost in revenue. Alignment matters! Ready to assess your brand assets? Download our whitepaper and get a free Brand Assessment Worksheet to see how your assets stack up: https://lnkd.in/gWCNwD67. #brand #branding #distinctbrandassets #branddesign #brandidentity #visualdesign #verbalbranding #experientialbranding

Congratulations to our clients at Oleria for making Fast Company's Next Big Things in Tech 2024 list!

What’s better than starting your day with a dose of brand inspiration? ? ? This morning in Seattle, Northbound's Co-founder & CEO, Samantha Temple Neukom, co-hosted Brand and Sand alongside Karl Isaac from Hi It's Us and sponsored by Adobe. Brand and Sand is a relaxed meetup for brand enthusiasts — creatives, strategists, marketers, researchers, producers, and everyone in between, whether you're a student or a seasoned pro. The conversation was buzzing, and we look forward to creating community and connections again in the coming months! Learn more at brandandsand.com #brand #branding #meetups #design #strategy #agency

The new year is quickly approaching; how will you be investing in your brand in 2025? Whether it's a brand refresh or expanding into new initiatives, the process can feel time-consuming and expensive. Luckily, there are ways to make incremental investments in your brand that drive long-term value. ?? In this article we provide you with a downloadable scorecard to evaluate where your brand is adding value today, and where you could make incremental investment for the biggest impact. #brand #branding #brandstrategy #branddesign #brandexpression #bestpractices

Looking to boost your creative potential? ?? Naming a brand is a journey that blends strategy, creativity, and intuition. Whether you’re stuck or just need fresh inspiration, we have the techniques to get your brain buzzing. From playing with words like building blocks to immersing yourself in new environments, these methods will help you discover unique, memorable names that stand out. ?? Want to find YOUR personal approach to naming? Check out our latest article and spark your imagination! ?? #brand #branding #brandname #creative #creativity #bestpractices #tipsandtricks

Fall is already here and that means the holiday season is upon us! We’re thrilled to share some incredible news about Tokki, led by the amazing Angie Snyder and Jane Hyo-Sung Park! This small but mighty team of women has achieved a major milestone: Tokki’s reusable gift bags are now available at select Costco stores and on Costco.com! ? These exclusive bundles are perfect for your holiday gift wrapping, designed to help reduce landfill waste while adding a thoughtful touch to every gift. ? Let’s support Tokki’s mission to create more joy and less waste this holiday season by choosing these eco-friendly gift bags. If you’re near a Costco store, swing by and pick up your set, or shop online today. Your support makes a big difference!

What’s the real ROI on brand? Spoiler alert: it’s not just 10-20% gains—it’s a multiplier that can transform your business. Along with Oleria Head of Marketing, Shana Glenzer, Northbound presented how Oleria, a cybersecurity startup, put brand at the heart of their business from the very start, setting a trajectory for leadership, talent recruitment, product, culture, and marketing. Using brand to guide vision and execution across every aspect of their business paid off in more ways than one for Oleria. Read the article and watch the video to see creativity and courage in action! #brand #branding #branddesign #brandstrategy #brandpurpose #purpose

It’s not enough for a brand to look good. ? It’s not enough for a brand to be different. ? It’s distinctive brand assets that create lasting value. From your logo and design system to your voice and tagline, brand assets reflect your brand strategy to resonate with customers, build loyalty, attract (and retain) talent, and so much more. ? But how do you know how effective your visual and verbal elements are in building business value? Are they distinct? Are they reflective of your brand strategy? ? A Brand Assessment helps you identify where your brand is aligned and where gaps may exist. Download Northbound’s Brand Assessment Whitepaper to learn why distinction matters and use the free Brand Assessment Worksheet to learn how to determine whether your brand is expressing its full potential. #brand #branding #branddesign #brandexpression #brandassessment

We are incredibly proud to announce that Northbound walked away with a fantastic win at the North America Transform 2024 awards! ??GOLD WINNER Cisco & Northbound Best naming strategy (naming system) ? ??Congratulations to our talented, hardworking team and our incredible clients at Cisco! ?? To learn more check out: https://lnkd.in/g64BC7gY ? #TransformAwards #brand #branding #naming #namingstrategy

?Northbound at Transform Live!? Great day in NYC spent speaking, listening, learning, and engaging with brand industry peers! Transform awards coming up! Samantha Temple Neukom Eric Jackson Shana Glenzer