Nori, Inc.

"If you hate ironing and don’t want an ironing board to take up space, this is perfect." ?? Town & Country Magazine noted Nori as one of the best handheld steamers money can buy. Read for yourself here: https://lnkd.in/egu79gpJ

"If you prefer the sharp finish of an iron, The Nori Press simulates the experience (and results) of a traditional iron—but in a much smaller package that doesn’t require an ironing board." Thank you @Forbes for naming the Nori Press the best travel steam iron ?? Read the full article here: https://lnkd.in/e4-NFQ5z

The buzziest collab of the season is here. We recently partnered with La Ligne LLC to create the Nori x La Ligne Trim, a high performance fabric shaver designed to remove pills & lint. Clothing longevity is at the heart of our mission here at Nori, and we couldn't imagine a better brand to partner with than La Ligne, whose clothing ideology is centered around classic, timeless pieces. After all, stripes never go out of style. Experience the buzz: https://lnkd.in/eRNfaGX7

Nori, Inc. was on TV! ?? Last week, Annabel Love and I were featured in a special segment on NBCUniversal's Today Show called “She Made It”! In just three years, our idea to create a next generation steam iron has turned into a high-growth omni-channel brand and this recognition is a testament to our team's hard work, innovation, and the unwavering support of our amazing community. A heartfelt thank you to our dedicated team and loyal customers who have believed in our vision. Together, we’re reshaping the future of clothing care! Check out the segment and join us in celebrating the power of women in business: https://lnkd.in/eSaWsJy6 #SheMadeIt #WomenInBusiness #Entrepreneurship #TodayShow #ProudMoment

NBC News shouted out our new Nori Hamper in their new & notable product roundup. Honored to be featured alongside iconic brands like Dagne Dover and Graza. Read the full list here: https://lnkd.in/e6bB5VD2

The Apartment Therapy Media Cleaning Award winners are in, and the Nori Press made the list for best laundry tools ?? Congrats to all brands mentioned! Read on: https://lnkd.in/e8bHepwJ

I had the great pleasure of sitting down with Dave Knox and Forbes to discuss Nori, Inc.'s growth journey to date. Here are three key learnings Annabel Love and I reference as a three person team that reached eight-figures in annual revenue in under three years: 1. Invest in Innovation! The e-commerce market is flooded with brands that have undervalued the importance of an innovative product. Product acquisition is too expensive for those that are simply rebranding a product or service that already exists. 2. Nail one channel and the rest will follow! While we always hoped Nori would be an omni-channel brand, we focused solely on making Direct-to-Consumer a success, before entertaining Amazon and Wholesale. This channel-focus allowed us to understand our DTC marketing dynamics and ensure channel profitability before our focus was placed elsewhere. Bonus: As we gained market share via DTC, wholesale buyers proactively came to us. 3. Bet on Talented Freelancers. Our team is currently comprised of three full-time employees. We have kept our G&A expenses impressively low without compromising growth, by betting on talented marketing, PR, product and brand freelancers that have the same drive and incentive to grind as an early-stage founder. Check out the full article here: https://lnkd.in/eh2McN92

Time for a laundry upgrade? The Cut is recommending our brand new Nori Hamper as a spring-cleaning essential this year. ?? Read the full list here: https://lnkd.in/eRG5Esnj

The Wall Street Journal ranked The Nori Press as the Best Portable Press, perfect for "achieving the final, meticulous ironing step that larger tools often struggle with." ?? Read more: https://lnkd.in/eM6N7Nns

Oh hi, Apartment Therapy Media ?? "...one of the most dynamic laundry essentials around. I didn’t think I’d be so impressed with a hamper, but then again, I’ve come to learn that you should never underestimate the cleverness of Nori." Read the full article here: https://lnkd.in/eGR79nfV