NoGood

Daylight Savings is here — but losing 1 hour of sleep is nothing compared to all the hours lost on meetings that could’ve been emails.

Alo Yoga only cares about their influencers. ?? But not lululemon. Lululemeon is currently having a popup called the “Glow Up” studio in NYC. The pop up is open to the public instead of being invite-only for influencers like the Alo Yoga Studio. It gives their community the chance to train, spin, and dance like they’re a part of the Lululemon brand. ??♂? Community is the hottest buzzword for brands but not a lot of brands know how to build that community. Alo is a prime example. Their Alo Yoga Studio was a performance of elitism where their efforts were focused on celebrities and influencers only. By prioritizing exclusivity, Alo lost the opportunity to build an in-person fitness community. On the other hand, Lululemon created inclusive opportunities to connect with their customers. They incorporated a variety of events and classes in their pop-up like dance, cycling, and panel discussions that reached all aspects of wellness to build their community. Lululemon even collaborated with fitness brands like AARMY, Pvolve, and Peleton to build relationships with the wider fitness community. ?? As brands continue to tap into creating physical wellness experiences, modeling Lululemon’s strategy is a great pathway to build community and brand loyalty. What are your thoughts on Lululemon's pop-up? #lululemon #popups #brands

Does size matter? ?? When it comes to marketing — yes. The latest trend of oversized marketing proves that sometimes bigger is better. Brands like JACQUEMUS, rhode skin, and CHANEL have all participated in the current trend of making products or props larger than life. It sounds simple, but it works. The bigger the prop, the bigger the impact. It’s dramatic, attention-grabbing, and more memorable than your average billboard. With the latest CGI and AI techniques, it's also becoming easier and faster for brands to execute physically large-scale campaigns like these. We’re seeing more and more brands break the boundaries a bit of what’s deemed normal. Brands need to ask themselves: how can I stop my customers in their tracks and get their full attention? In our current attention span epidemic, content needs to be unexpected to create buzz and have a better chance of going viral. Now the question is — is this just another transient trend, or is oversized marketing here to stay? Let us know your thoughts in the comments below. #oversizedmarketing #trends #campaigns

And the award for Best Editing goes to... Social Media Managers patiently working through ten rounds of feedback for a single Oscar's meme post.

when your meeting is going on for longer that Kieran Culkin’s Oscar’s acceptance speech… #oscars #officeculture #memes

Discoverability is not what it used to be. The way consumers seek information has evolved — and their skepticism of brands is at an all-time high. Lucky for you, SXSW is almost here! Join us March 7th from 11:30AM to 12:30PM CT at JW Marriott, Salon FG to hear the founder and CEO of NoGood, Mostafa ElBermawy, as well as the speakers for Chime Gisele Góes, and Lucidlink Mike Harp discuss how to build strategies for next-gen discoverability. Key takeaways: ?? strategy building for discoverability ?? learn about community-driven search ?? enhance brand visibility, trust, and relevance March is just around the corner so block off your calendar because you don’t want to miss this. We can’t wait to see your there!: https://lnkd.in/eykn8J9x

There are so many elements in the AI search world. That's why we created the periodic table of AEO elements. How many of these LLMs and AI answer engines are you optimized for? Sign up for our "Mastering AI Search & LLM Optimization" course, led by Mostafa ElBermawy in collaboration with Maven, to learn how to optimize across models like ChatGPT, Perplexity, Gemini, and Claude. Spots are limited so make sure to grab yours now! ?? Sign up here: https://lnkd.in/e9M3xGAa

Slack is down, so we’re pivoting to shouting across the office. Thank god for open office floor plans...?

Can sliding into DM’s be a viable marketing strategy? ?? For IKEA — it was. Between the hours of 10pm and 5am, IKEA DMed people a “u up?” text. Some of those who responded were then rewarded with a free mattress. ??? This DM campaign was a simple yet strategic way to double down on the pain points their audience faces. It’s all about meeting the right people at the right time — and for IKEA that was between 10pm and 5am when people were struggling to fall asleep. We’re also seeing a rise of brands using more of a playful and conversational tone of voice to better relate to their consumers. ?? Consumers today hate ads that feel like ads, meaning brands have to think of more creative ways to organically engage and provide value to consumers. Creating relatability around the shared experience of insomnia helped IKEA win the right consumers over when their frustrations around sleep were most prominent. What did you think of IKEA’s DM campaign? Let us know your thoughts in the comments below! #ikea #advertising #marketing

Sometimes it's not just what the ad says — it’s where it's placed that really drives the impact. Hatch recently launched an OOH campaign that directly references a neighboring Apple billboard. With cheeky copy and strategic placement, Hatch claims that Apple will let you text your ex at 2am but Hatch won’t because you’ll be too busy sleeping. ?? Real-time reactive billboards generate buzz both on and offline. Their video showing the billboard on TikTok generated over 9 million views and for good reason. ?? Going outside of the box (or in this case, their billboard spot) is what made this campaign work. We’re seeing more and more brands start to have real-time conversations with one another, whether it's on billboard placements or in TikTok comment sections. Brands can no longer exist in isolation, they need to make sure they're playing an active role in the cultural zeitgeist. Billboard advertising isn’t out of style yet — they just need to spark the right conversations. This is the direction OOH is going into: Conversation-starting, playful, and a little risky. ?? It’s about time we saw billboards break the boundaries a bit and take offline conversations back online. What were your thoughts on the Hatch campaign? #hatch #billboards #campaigns