Last year, Americans spent more time watching streaming services than traditional TV for the first time, indicating a major shift in viewer habits and opportunities for advertisers. As the market adapts, Amazon and Walmart are joining Netflix as the new "Big Three" in streaming, leveraging their robust data capabilities to transform the advertising landscape. With the annual upfront negotiations on the horizon, it's crucial for marketers to revise their strategies now. Our very own Group Director?Danny Weisman decided to write a column recommending to 1. Secure early deals 2. Focus on long-term ad strategies around these dominant players 3. Prepare for a new era of complex analytics akin to those seen in social and search advertising Interested in hearing more? Check out the MediaPost article below. #NoblePeople?#MediaAgency?#Media?#Marketing??#Streaming #MediaStrategy #TVStrategy?#TVBuying
关于我们
Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.
- 网站
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https://noblepeople.co/
Noble People的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2010
- 领域
- Media strategy、Business analytics、Digital strategy、Media buying、Budget setting、Brand strategy、Social media strategy and buying、Broadcast TV、OTT、Out of home、Performance media、Local activations、Media negotiations、Creative media tactics、Communications strategy、Data analytics和Full funnel
地点
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主要
获取路线
96 Morton St
Floor 3
US，NY，New York，10014
Noble People员工
动态
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Let’s dive into this month's Three Things—Noble People's hot takes on media trends, featuring Gen Z's evolving consumption habits, formats that better engage audiences, and a surprising development in streaming preferences. 1 / A shift in how Gen Z processes content 2 / How Instagram is testing a new, non-skippable ad format 3 / Tubi's rise signals renewed tolerance for ads in streaming. Are these insights sparking any thoughts? Share how you're adapting your marketing strategies in the comments. #digitalmarketing #marketingtrends #socialmedia #advertising #genz
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Our head of planning,?Danny Weisman, shared his thoughts on the critical balance between brand safety and performance in a recent?Campaign US feature. He asserts that while stringent safety measures are crucial for sensitive categories, they often come with a "tax" that can strain smaller brands’ budgets. This makes it challenging for them to maintain safety standards and still achieve the results they need. Check out the full article below?? https://lnkd.in/gX9f3u2p
In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade offs on performance to achieve brand safety goals. Read the analysis by Michelle Castillo featuring Noble People's Danny Weisman, Jellyfish's Jeffrey Matisoff and Captiv8's Krishna Subramanian.
There is no single solution for brand safety, experts warn
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What would happen if you brought Keith Richards and Eddie Vedder to a marketing mixer? What brands are we obsessed with? (Hint: water brand) What is the future of the very hot retail media segment? Our Chief Growth Officer Tom Morrissy sat down recently with host?Sean Halter?on his?Face of Marketing podcast?with fellow guests?Laura Jones?- CMO of?Instacart?and?Vic Drabicky?- CEO at January Digital - to tackle these topics and more. You can catch the episode here:?https://lnkd.in/eDNEC3F7 #marketing #media #faceofmarketingpodcast #creativemedia #noblepeople #mediaagency
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Our Chief Growth Officer, Tom Morrissy, headed to Cannes last week. Tom shared his hot take on AI with the WSJ, “If the drinking game was called ‘AI,’ we’d all be passed out by noon,” Proud to see one of our own in The Wall Street Journal and always excited to participate in ongoing innovation in the space. #cannes #noblepeople #AI #wallstreetjournal #marketing #mediaagency #creativemedia https://lnkd.in/esAickbb
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We are back with this month's Three Things, our takes on the current and ever-evolving media landscape. Keep reading for insights on the declining usership of Reddit and its implications for brand advertising, how Pinterest is leveraging AI to personalize the user experience, and how brands can boost campaign success by tapping into die-hard fandoms through collaborative projects—all in an effort to help make you a little more informed than others. #mediaagency #media #marketing #creativemedia #reddit #pinterest #fandom #threethings #noblepeople
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We’re #hiring. Know anyone who might be interested? Are you a strategic thinker with a passion for media and innovation? We are seeking a dynamic Media Director to lead media planning and innovation while driving exceptional results for our clients. #mediaagency #creativemedia #marketing #mediadirector #NYC #openroles #nowhiring
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Last week, Rebecca Sharon, our Group Account Director, spoke at the Mirren Live 2024 conference. She discussed how we implement AI in our projects, demonstrating the practical ways we integrate this technology. We're proud of her contribution and our ongoing efforts to advance in the field of AI. #mediaagency #noblepeople #AI #Mirren2024 #media #innovation
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We are pleased to announce officially that Noble People has been named the Agency of Record for Marco's Pizza! We're beyond excited to be working closely with Marco's dynamic leadership team! If you haven't seen our new campaign in collaboration with our creative agency partner BarkelyOKRP, click here to check it out! https://lnkd.in/dn5fGphf #pizza #butwait #pepperoni #campaignlaunch #media #mediaagency
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It's my great pleasure to officially share our Marco's Pizza partnership news! We're honored to be arm-in-arm with the marketing and leadership team as we take on the category with vigor!
Marco's Pizza Names Noble People as Media Agency of Record | LBBOnline
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