?? Women’s History Month at Noble People ?? One month isn't enough. But it's a powerful moment to pause, listen, and recognize. Women continue to challenge outdated expectations. At Noble People, we're committed to amplifying their voices, celebrating their impact, and advancing equity. The women at Noble People are a powerful community of mentors, innovators, and supporters who elevate each other and drive our collective success. They lead by lifting each other up, proving that when one woman succeeds, we all move forward together. We're deeply grateful for the incredible women shaping Noble People and driving us forward. ?? Who's the woman that's made a significant difference in your life? Tag them and celebrate their impact! #WomensHistoryMonth #NobleWomen #WeAreNoble #GenderEquity Credit: graphic designed by Olivia Ortiz
关于我们
Noble People is a media agency. The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science. While marketers are often forced to choose between data or creativity, we recognize they need both. Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity. We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces. We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.
- 网站
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https://noblepeople.co/
Noble People的外部链接
- 所属行业
- 广告服务
- 规模
- 51-200 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2010
- 领域
- Media strategy、Business analytics、Digital strategy、Media buying、Budget setting、Brand strategy、Social media strategy and buying、Broadcast TV、OTT、Out of home、Performance media、Local activations、Media negotiations、Creative media tactics、Communications strategy、Data analytics和Full funnel
地点
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主要
获取路线
96 Morton St
Floor 3
US，NY，New York，10014
Noble People员工
动态
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Noble People转发了
A big day - Girl Scout Dad made the ?? delivery to Noble People. Apparently there was a Scout uniform sitting around the office (thanks Samantha Julia) … so why not go all out and embrace my job? I hope this earns me some daughter points, too. Shoutout to my colleagues for such strong support of the troop!
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Are birthday posts replacing business cards as the new workplace measuring stick? When clout is measured not by titles or corner offices, but by who can craft the most impressive birthday tribute … things start to get weird. Credits: Sebastian Maroun, Terrence Alarcon, Caleb Chapman, Mark Cerofeci, PHR, MBA, Tracy Ma
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Morning Brew Morning Market Trivia—powered by tastytrade—is live! This is proof that great partnerships make great things happen. Huge thanks to the tastytrade team and to our own Rebecca Fowler, Renata Holmann, Nicole Muenzen, and Ariadna Sandoval for making it seamless. Think you know the markets? Prove it. ?? Take the quiz ?? Show off your skills ?? Get featured in Morning Brew ?? Win cash + a medal ?? Secure bragging rights ?? Game on. Let’s see who’s got it. ?? https://lnkd.in/gJUdrfqH #NoblePeople #Tastytrade #MorningBrew #TradingTrivia #MarketingWins
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Noble People转发了
Psyched to see this one out in the world! ?? Over the next seven weeks, Marketoonist Tom Fishburne will be turning all-too-relatable workplace struggles into cartoons—because let’s be real, we’ve all suffered through an unnecessary meeting (or ten) and spent way too much time hunting down that one doc we swear was just there. Huge shoutout to the Atlassian team, Tom, and our crew at Noble People who helped bring this to life—this one was a blast to work on. Keep an eye out for all the fun Marketoons coming your way! ?? Gina D'Andrea Sebastian Maroun Adebayo Adeyemo Stefan Toussaint Danny Weisman Olivia Young Renata Holmann
"Single Source of Truth" — I'm kicking off my new collaboration with Confluence by?Atlassian to show how Confluence sets knowledge free. I first met the Atlassian team four years ago when they invited me to host a workshop. Now, we’re teaming up again to bring workplace realities to life — this time, through cartoons. Over the next 7 weeks, we’ll be poking fun at workplace pain points we all know too well — and showing how Confluence can help solve them. I hope you enjoy the cartoons! https://lnkd.in/gyMhAt8e #Confluence #Atlassian #Marketoon
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Noble People转发了
Another fun activation coming from the Atlassian team at Noble People! We teamed up with Tom to poke fun at some of the most common workplace struggles! Excited to see this one come to life over the next few weeks!
"Single Source of Truth" — I'm kicking off my new collaboration with Confluence by?Atlassian to show how Confluence sets knowledge free. I first met the Atlassian team four years ago when they invited me to host a workshop. Now, we’re teaming up again to bring workplace realities to life — this time, through cartoons. Over the next 7 weeks, we’ll be poking fun at workplace pain points we all know too well — and showing how Confluence can help solve them. I hope you enjoy the cartoons! https://lnkd.in/gyMhAt8e #Confluence #Atlassian #Marketoon
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?? BREAKING NEWS ?? Tired of corporate content that feels like watching paint dry? Noble People Premium is here to fix that! Terrence Alarcon and Sebass (Sebastian Maroun) have worked tirelessly to bring you bold, unfiltered, and completely necessary premium content. Expect: ?? Groundbreaking work-life balance insights (with ads) ??Exclusive behind-the-scenes office drama (with ads) ??Full Access to all of their day to day personal data (with ads) So what are you waiting for? Subscribe to Noble People—because there’s plenty more top-quality content coming your way. #NoblePeoplePremium #CorporateContentButMakeItWeird #SubscribeNow
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Sharing this month's special edition of Three Things... where we supersized it to Thirteen Things! ?? Check out our new year predictions below: 1 / Podcasts?ripe for disruption in 2025: rising ad loads and $50 CPMs will force brands to find the rising stars over relying on old maintstays 2 / Spotify launches ad-supported concerts as a revenue stream, with live-stream and in-stadium branding opportunities. Subscription prices also climb to $20/month in 2025. 3 / Comcast and Warner license their cable networks to Netflix and Amazon, driving up their ad-tier pricing and challenging YouTube TV. The definition of a cable provider blurs further. 4 / The WNBA explodes and implodes: soaring ratings surpass the NBA, but player tension and the 2024 botched rights deal triggers a player revolt and a 2026 strike. 5 / Home Depot becomes retail media’s biggest buzz. As the fourth-largest retailer by market cap, its ad network thrives on home renovation and repair trends. 6 / McDonald’s and QSRs join the retail media craze, adding ads to drive-thrus and?apps. Think “sponsored” Happy Meals. 7 / FanDuel and DraftKings also grow ad networks to offset betting losses. 8 / A Reddit competitor emerges, paying users for comments and reselling them to AI companies. Reddit’s stock plummets as users flee. 9 / Amazon spins off Twitch, as it’s not worth the headache. They use the funds to acquire Pinterest or Snap. 10?/ Meta introduces top-of-feed ad takeovers, mimicking TikTok. These 24-hour in-feed ads become essential for media buyers. Meta also pivots to and becomes a leader in contextual over audience-based ad buying to satisfy privacy advocates. 11 / Amazon builds a news vertical with ex-TV anchors getting cut by legacy channels. Anderson Cooper becomes their centerpiece. And the Macy’s Day Parade becomes the Amazon Day Parade as Macy’s drops sponsorship due to revenue struggles. 12 / Streamers ditch monthly subscriptions to fight churn, but inadvertently drive users toward YouTube TV or cable-like bundles. The future of streaming consolidates into “channels” on YouTube TV and cable providers rather than standalone services. 13 / The UFC exceeds expectations with its 2025 rights deal, cementing its status as the manosphere’s crown jewel. #marketing #2025predictions #mediatrends
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A potential TikTok ban has marketers, influencers, and users bracing for impact. Nothing’s certain, but it’s a reminder: even the biggest platforms aren’t guaranteed. ?As John P Gladysz Gladysz, Head of Product at Noble People in, points out, TikTok's massive Gen Z audience is significant but not irreplaceable. Marketers, now's the time to diversify! Explore YouTube, non-Meta options (Reddit, X, Snap), and audio. #SocialStrategy #TikTokBan #MarketingInnovation LBBonline - Little Black Book
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Noble People转发了
Entire direct-to-consumer empires have been built on the back of paid social and search advertising. But empires have to think about the long term to last. With platforms such as Facebook and Instagram becoming more expensive and quite possibly less brand safe, Comcast hopes to tempt away DTC advertisers from those performance-focused channels and lead them toward TV and CTV inventory. Its execs hope a new ad sales platform, Universal Ads, could help convert performance marketers into long-term brand builders. It’s a move many DTC and SME brands would welcome, according to eight media buyers working with DTC clients that spoke with Digiday. That said, it doesn’t mean a shift in DTC spend to TV is a fait accompli. In this piece by Sam Bradley, we speak to James Rooke, Mark Marshall of NBCUniversal, Eric Tilbury of Inuvo, Inc, Katy Geisreiter + Daniella Elvira of Media by Mother, Scott Harkey of OH Partners Ltd, John P Gladysz of Noble People, and Dan Salkey ???? of Small World.