Nobiworks

I thank my time as an international mediator for being a huge basis for the work that I do today. It helped me quickly notice that certain folks in particular rooms have difficulty getting attention and recognition. It also helped me realize I am someone who can control the dynamics within those rooms to make sure that everybody is seen, heard and recognized. ???? But “WHY don’t underestimated folks like you and me get the attention and recognition we deserve for our contributions,” you may ask. Because of society’s conditioning to ignore folks like us. And the source of that tendency? I call them visibility biases. The struggles we have with becoming visible – maintaining visibility and leveraging that into the things we want and need – are not flaws of the system, but rather features. No kidding – it’s literally what the science says. Join me and Nikki Groom on the Movement Makers Podcast as I explain the behavioral science behind this, including… → How to emerge from the margins and become impossible to ignore using science-backed initiatives → The four phases of visibility and how to deepen into the work that is calling you forward → Why I believe the visibility game is rigged, traditional branding is outdated and full of bias, and what we can actually do about it → How to garner attention and recognition when you feel underappreciated And so much more! You can tune into the full episode here: https://lnkd.in/et2JvQQw #branding #visibility #brandscience #behavioralscience #brandscientist ---- Hi there! I'm Chloé, the Brand Scientist. WORK WITH ME ?????? I can help you become impossible to ignore—with science. Click the link on my profile, or DM me STAND OUT. ?? Need a speaker for your program or team? I speak about underrecognition, as well as bias in branding, PR and networking DM me SPEAK. ?? Like this post? Want to see more? Follow me & click the bell on my profile.

Show up and they will come...right? WRONG (sorry!) How many times have you been told that if you just show up and provide a ton of free value, they (your ideal audience and customers) will come? Because that's how it works, right? ?? You make yourself visibile...and people pay attention. It makes sense. Unfortunately, the work that I've done and the anecdotal experience of millions of people shows that's simply not true. And that we haven't been telling the full story of how attention actually is allocated until very recently. That's why our next Visiblity Clinic is addressing just that – the new economics of attention. We'll be talking all about attention, how it's allocated, and what underrecognition means in light of it all. Our next Visibility Clinic is happening Wednesday, August 14th @ 2pm ET. You in? As a reminder: the Visibility Clinics are still open to the public at NO CHARGE*! Register and reserve your FREE spot here: https://lnkd.in/eaHKRwBV *okay, technically you're paying me in attention and intel. It's much easier for me to learn about new visibility biases this way! --- Hi there! I'm Chloé, the Brand Scientist. WORK WITH ME ?????? I can help you become impossible to ignore—with science. Click the link on my profile, or DM me STAND OUT. ?? Need a speaker for your program or team? I speak about underrecognition, as well as bias in branding, PR and networking DM me SPEAK. ?? Like this post? Want to see more? Follow me & click the bell on my profile.

Question: Is it time to expand your messaging? I know. Suuuuper cryptic. I mean, how would one even know? Well, are you elbow deep into planning how to create an even bigger impact and more visibility? If yes, then chances are high that: 1?? You've started building a following. 2?? Cashflow is happening. 3?? You have a solid foundation in your messaging and branding. One that's bringing in new customers, new volunteers, new supporters and so on. So what's next? Once you have that solid foundation, there are specific ways in which your branding needs to be reinforced so you can amplify your reach securely AND maintain the stability you've developed across contexts and time. And luckily for you, that's exactly what I'm covering in my next Visibility Clinic! We'll not only be talking about the HOW but I'll also share the exact framework I use with clients to help them expand their messaging. So...are you ready to amplify your reach? We'll be LIVE at 2pm on April 24th. Are you in? And as a reminder: the Visibility Clinics are still open to the public at NO CHARGE*! Register and reserve your FREE spot here: https://lnkd.in/eaHKRwBV *okay, technically you're paying me in attention and intel. It's much easier for me to learn about new visibility biases this way! #brandscience #brandscientist #branding #visibility #freeevent

Feeling a bit like a forgettable extra but wish you could be the beloved wingman? ?? If so, this next Visibility Clinic is for you! We'll be LIVE at 2pm on March 27th discussing HOW to get more of the right folks to notice your work. Are you in? And as a reminder: the Visibility Clinics are still open to the public at NO CHARGE*! Register and reserve your FREE spot here: https://lnkd.in/eaHKRwBV *okay, technically you're paying me in attention and intel. It's much easier for me to learn about new visibility biases this way! #brandscience #brandscientist #visibility #branding #freeevent

When it comes to representation and who is present in a room where decisions are being made, adding MORE underrepresented folks to the mix ISN’T the solution we’re looking for. Their contributions and ideas are underappreciated in the status quo, and that current status quo shows who gets recognized, who gets seen, and as far as visibility is concerned, how we socially allocate our attention. Well, what does that mean? It means that there’s a behavior leading to that problem, and the word “underrepresented” doesn’t actually talk about that behavior. And what science and a lot of real-life experience are starting to show is that the issue isn’t that enough folks aren’t making it into the rooms... The issue is that not enough folks are being recognized. And thus, Chloé, the Brand Scientist, emerges… ?? Changing ACTUAL human behaviors will help underrepresentation to become a thing of the past when we recognize the cognitive biases that are standing in our way. In this episode of The Widest Net podcast, join Pamela and me as we discuss how to expand our influence while we navigate visibility biases. You’ll even learn the science behind how the visibility game is rigged ?? Listen in here ?? https://lnkd.in/dzdvzKn2 Hi there! I'm Chloé, the Brand Scientist. WORK WITH ME ?????? I can help you become impossible to ignore—with science. Click the link on my profile, or DM me STAND OUT. ?? Need a speaker for your program or team? I speak about underrecognition, as well as bias in branding, PR and networking DM me SPEAK. ?? Like this post? Want to see more? Follow me & click the bell on my profile.