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Leg 5/10 of my Niu Ventures journey to connect tech ecosystems with Brazil/LATAM: Indonesia. Indonesia had long been a mystery to me, but this trip provided clarity on its potential. In Jakarta, I met great people such as Kayrana A., Adi Kurniadi, Wafa Taftazani, Steven Kim and Sutanto Hartono to discuss and learn from the local tech scene. Here are my key takeaways: 1. Jakarta’s modern CBD doesn’t reflect the reality of a vast country with 280M people. Despite a $1.4T GDP, per capita income is half of Brazil’s. 2. Indonesia has at least three distinct economic segments. The one with real buying power for sophisticated tech is still small but will grow into a strategic market within a decade. 3. For now, B2B tech should focus on infrastructure software (healthcare, logistics, fintech). B2C founders need innovative, low-cost models due to extreme price sensitivity. 4. Tech adoption lags behind Brazil, partly due to powerful conglomerates and state-owned enterprises. Still, the trend is upward. 5. Today, if LATAM founders want to expand to Indonesia, finding a local partner is crucial for navigating bureaucracy and culture. This may change in a few years. 6. Despite being a Muslim-majority country, Indonesia feels culturally close to Latin America—warm, friendly, and pragmatic. Business influences come from China, Korea, Japan, Europe, and the U.S. 7. Financial services are advanced, with a PIX-like system (BI Fast) and widespread NFC payments. IMHO, government digitization will match Brazil’s by 2030. 8. Indonesian startups should definitely look to expand to Brazil and Mexico and vice versa. This trip made me more bullish on Indonesia, and I’ll be back soon to explore beyond the Jakarta bubble. Thanks for the intros Richard Armstrong, Emilio Umeoka, Amanda Martins Pedro Drummond