Leg 4/10 in my journey at Niu Ventures to understand and connect tech ecosystems with Brazil/LATAM: Thailand.
I've had the privilege to meet very sharp investors in Thailand such as Richard Armstrong, (Twwo) Pun Jaruthassanakul, Ankit Upadhyay, Pailin (Pie) Vichakul and Nattapat (Kun) Thanesvorakul. Also had the opportunity to attend Finnoefra Accelerator team demo day and watch amazing pitches from companies such as Gowajee.ai, MUI-Robotics and Spacely AI.
Here are my initial impressions—please keep in mind they’re preliminary:
1. The local market is still recovering post-pandemic, with low startup density, prompting VCs to invest broadly across SEA rather than specific countries.
2. Thailand has ~70M people, and GDP per capita of ~$7-8K, though most lack significant spending power.
3. Thai consumers are highly connected, tech-savvy, and heavy users of apps like Line, Grab, and WhatsApp.
4. Many Thai businesses small and large remain traditional, presenting opportunities for LATAM startups, especially in (software) infrastructure and healthcare sectors.
5. Thai banks are modern, offer great UX, and the financial sector is sophisticated, including innovative payment methods akin to Brazil’s Pix.
6. The prevalent "losing face" culture in Thailand and Asia might hinder open feedback and tolerance for failure, essential for startup growth.
7. Vietnam currently has more experienced software engineers, but with AI increasingly automating coding, the playing field will level out in less than a year.
8. Now is an ideal time for experienced international CTOs, product managers and UX designers to settle in Thailand, benefiting from its quality of life as future software/product teams shrink significantly.
9. Venture capital is available for Series A+, but limited at pre-seed and seed stages, especially for ambitious or early-stage startups without immediate revenue.
10. Ambitions for global scale among Thai startups remain modest due to few local success stories such as Agoda.
11. Thai companies should consider LATAM for expansion, though LATAM region currently struggles with effective storytelling and its potential is not well known across Asia in general.
I hope I’m one of many helping to spread the message and bridge SEA and LATAM. We’re far more similar than people realize. I left Thailand with a strong feeling that the next five years will be bright for the country, provided the private sector and government make the right moves. They must—there’s so much potential here!
Thanks for the awesome intros (Twwo) Pun Jaruthassanakul, Manusanun (Mew) Leelahongjudha, Samantha Batista and Jeffrey Chua.