NinjaCat

AI is transforming agencies—are you keeping up? ?? Join us as we reveal insights from our new original research report, AI and the Agency of the Future: Redefining Roles, Relationships, and Results. We surveyed 500+ agency leaders on AI adoption, challenges, and future trends. ??? Register now! --> https://bit.ly/4kmDzCq

?? What do the Titanic, a carnival of markets, and the future of marketing ecosystems have in common? ?? Meet Peter Cranstone—CEO of 3P Mobile and one of the original minds behind internet speed (hello, Mod_Gzip), web privacy (Do Not Track standard), and now…the Everything App. In this week’s episode, Peter dives deep into ecosystem-centered marketing—a radical new model where personalization is dynamic, markets are interconnected, and value flows in real time. ?? Why marketers should care: Real-time personalization at scale? ? Total control over how value moves across your ecosystem? ? A consumer-first model that doesn’t just adapt—it predicts? ? And if you’re thinking this sounds like WeChat meets GDPR—you're on the right track. ?? Whether you’re a data analyst, agency leader, or just tired of duct-taping martech stacks together—this one’s a must-listen. ?? LISTEN NOW [https://hubs.la/Q03d415Z0] – and hear how ecosystem marketing could rewrite the rules of digital engagement.

Harness the Power of Marketing Data Science to Drive Growth In today’s data-heavy landscape, effective marketing data management is key—but it’s often overwhelming. Enter marketing data science, a game-changing approach that blends data science with marketing to simplify analysis, surface actionable insights, and fuel better decision-making. Here’s how your agency can make the most of it: 1?? Start Simple, Scale Later: Focus on easy-to-track metrics like CTR, CPA, and ROAS. Simple dashboards offer clarity and form the foundation for advanced insights later on. 2?? Master Exploratory Data Analysis (EDA): Dig into your datasets to spot trends, correlations, and outliers. This prevents costly misinterpretations and uncovers hidden opportunities. 3?? Trust the Data, Not Your Bias: Keep an open mind—your intuition might not always align with what the data reveals. Let numbers drive your strategies. 4?? Experiment and Iterate: Marketing is dynamic—don’t over-tune one model. Test new approaches, tweak variables, and refine strategies based on what actually works. 5?? Leverage Machine Learning: Use AI to automate repetitive tasks and predict campaign outcomes. It’ll save time and help optimize performance in real-time. By applying these principles, you’ll turn your marketing data into a strategic asset that boosts both performance and growth. READ THE FULL BLOG --> https://hubs.la/Q03d3MZ90

NinjaCat connects to hundreds of marketing data sources, for quicker access, analytics, and better insights in a single platform. Click here for a full list of our data integrations -> https://bit.ly/3DA24f0 #marketing #analytics

How AI Agents Can Scale Your Team’s Impact We unpacked AI Agents in marketing operations in a recent webinar with special guest Mindy Buckalew, VP of Digital Business Operations at Cox Media Group. We explored how agencies are leveraging AI Agents to save money, make money, and mitigate risk. ?? Missed it? Watch the full webinar here: https://bit.ly/41FllDN Key Takeaways: ?? AI Agents as Game-Changers: Purpose-built AI agents, like Expansion Eric (drives upsell opportunities) and Negative Keyword Nancy (optimizes ad spend), empower teams to focus on strategy and client relationships instead of repetitive tasks. ?? Cox Media Group Success Story: Mindy shared how CMG’s custom AI agent, CM 360 Pixie, automates anomaly detection (like pixel failures) across 200+ accounts, saving hours each week while improving campaign oversight and client satisfaction. ?? Lessons for AI Integration: Start small, iterate, then scale. Involve your team early to foster adoption. Continuously refine agents, like training an employee. ?? Want to see AI Agents in action? Request a demo and discover how NinjaCat can transform your agency.

LATEST EPISODE! | AI is changing the game, but are you making the right moves? In our latest podcast episode, we sat down with Ken Gavranovic—a technology executive who’s helped brands like Disney and 7-Eleven navigate digital transformation. | LISTEN NOW -> https://bit.ly/4bWczG6

Catch up on all the latest #EnterpriseTechnology news from the week of March 14th with this curated collection of announcements from leading companies. This week's round-up includes the latest announcements from Accenture and CrowdStrike, ARIS, CyberArk and Device Authority, Menlo Security Inc., NinjaCat, QAD, SAP, ServiceNow, Sift, Splashtop Inc., and Zoho. #newsroundup #enterprisetech #technologynews #expertinsights #insightjam #accenture #crowdstrike #ARIS #processmaker #cyberark #deviceauthority #menlosecurity #ninjacat #qad #sap #servicenow #sift #splashtop #zoho

FROM THE VAULTS! | Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special clips edition, "Bridging the Gap Between Data and Human Understanding." We revisited five exceptional episodes that unpack how to align endless data streams with the human insights needed to drive real action. Key Takeaways: ?? Stay Curious: Challenge assumptions and foster a culture of inquiry. ?? Focus on Collaboration: Embed data teams into business processes for impact. ?? Prioritize Data Literacy: Equip teams to think critically—no advanced math required. ?? Put People at the Center: Align data with human creativity and critical thinking. Bridging the gap between data and human understanding isn’t just a strategy—it’s the future of impactful marketing. ?? Listen to the full episode here: https://bit.ly/4bKI2Lf

Imagine executing a flawless media strategy for an entire quarter, compiling a comprehensive report filled with every conceivable data point—only to hear your client say they “never saw a return on investment.” The problem isn’t the results. It’s how they’re communicated. Agencies spend significant time and effort driving performance, but if the story gets lost in a sea of numbers, clients won’t see the value. High-quality reporting isn’t just about delivering data—it’s about data storytelling that makes an impact. This guide breaks down the key elements of effective client reporting, helping agencies showcase ROI while reinforcing their strategic value.

In January 2025 we surveyed 500+ agency leaders to understand how AI is reshaping workflows, revenue models, and client relationships. The results are eye-opening: ? 92% say AI has boosted productivity—yet only 25% of projects fully leverage AI. ? 93% say automation is now critical to scaling operations. ? 84% plan to increase AI investments this year. AI is redefining how agencies operate, grow, and compete.?These aren’t projections. They’re facts from NinjaCat’s original research report: "AI and the Agency of the Future." Want the full report? Comment "AI Report" below, and I'll DM you the direct link to the PDF.