Nimbly

Boutique fitness brands, pioneered by our friends at SoulCycle, revolutionized the premium fitness space. Yet when it comes national gym chains, our research - in partnership with Nimbly Insights - revealed that people across the country largely perceive mainstream gym chains to be outdated, intimidating and exclusionary. With an experience that focuses on how you feel, not just how you look, we partnered with Blink Fitness - a subsidiary of Equinox Inc - to evolve their visual identity and create distinction by positioning the brand as the antidote to an antiquated category. The bright, optimistic and welcoming design is intended to have a positive effect on mood and to bring the brand’s promise - Feel Good Fitness in a Blink - to life, highlighting the positive emotions generated by exercise. Huge thanks to our wonderful partners at Blink Fitness, to our insightful friends at Nimbly, and to our brilliant team at Mrs&Mr. And appreciate the thoughtful write up by GDUSA: https://lnkd.in/e6u6z6_H #branding #branddesign #innovation

We are thrilled to announce that our panel proposal for SXSW 2025, "Marketing Killed DEI. Can Gen Z Save It?" is now open for voting. PACO Collective partnered with Nimbly Insights to better understand how Gen Z across the Americas defines inclusion—the conversations they’re having, the issues they care about, the actions they are taking, their vision for tomorrow—and how they expect brands to get involved. With its innovative multi-faceted methodology, the Equity Tastemakers study offers marketers actionable insights on the inclusive causes and tactics that will most move the needle. This multi-disciplinary discussion will feature voices from Harvard University, Nimbly Insights, and the Chicago White Sox. Together, we'll explore how Gen Z's vision for inclusion and the role of corporations can create new narratives of belonging. Vote for us to bring this crucial conversation to SXSW 2025! Click the link below, make an account, cast your vote, and support our mission to drive meaningful change through inclusive marketing. https://lnkd.in/g-sNc9Z5 #SXSW2025 #GenZ #Inclusion #Marketing #DEI #VoteNow #PanelDiscussion

?I feel like I’ve lost a little bit of that hope that I had been feeling. These are uncertain times that make me feel insecure and uncomfortable about what’s coming next. But part of my job is finding that spark in people - finding the thing that can ignite them - excite them. So, at Nimbly, we’re highlighting the good from our interactions with people.? In a world of unease, we hope these positive stories & insights make you feel better about humanity. To start us off, as Pride Month has just wrapped up, we had the pleasure of working with a major streaming service realigning their LGBTQIA+ offering.? They wanted to figure out how to talk, really talk and relate, not just “rainbow wash” and check a box, but talk to this audience and show it in their brand.? What we found was streaming was a way for this audience, who often felt so isolated in a small town in rural Mississippi, or Alabama, to see themselves represented with characters who were dealing with the same challenges they were.? Streaming was a place they could turn to, tune into, and feel that they didn’t need to hide from who they were. Moreover, it was refreshing to hear they wanted content that reflected a more modern take on their LGBTQIA+ lifestyle - with storylines integrated into larger society as it is in real life, and not solely camp representation of gay culture (although, there still IS a time and a place for RuPaul’s Drag Race!). Streaming this type of content was a way of connecting their experiences with their families and friends - sharing what they were going through and building connections that sometimes words can fail at. And even more, they are gravitating towards brands that can capture this real experience and not just cater to the stereotype. This work tugged at me personally. As someone who struggled with my own identity for so many years impacting my own career, it was such refreshing work/research to see how far this next generation has evolved and what they are demanding and expecting from brands. – ?Welcome to #LookfortheGood from Nimbly! We highlight the good from our fieldwork. In a world of unease, we hope these positive stories & insights make you feel better about humanity. Have an uplifting bit to share? Comment below ??

As founders and "booch-strappers" of a small kombucha biz, my wife and I don’t have a big budget for market research. “Research” is the two of us—plus our cute dog—tabling at supermarkets and gyms, offering free samples to strangers passing by (lots of rejection!). Through this, we've been able to: 1. Gather direct feedback, iterating our recipe so it’s a precise balance of fermentation, sweetness, and carbonation 2. Confirm our belief that Asian flavors (like Lychee!) would be appealing to mainstream customers, and addressing the lack of ethnic diversity on shelves 3. Realized what stands out most about our kombucha is it's easy to drink (not your usual burn-down-your-throat experience), and we should lean into this We’ve learned SO much, and it’s why we still roll up our sleeves and offer samples ourselves. There's nothing like talking to customers directly. ... This post, however, is not actually about US doing research. It’s about YOU doing research. More accurately, we're now switching to an ad for my other business, Nimbly. Cleverly hidden with a great opener (you’re still reading, no?). Like us, you might need to DIY research (maybe not as scrappy). Your budget's tight. Nimbly can recruit on-spec participants, creative experts, and anybody you can dream of (except your soulmate—that’s all on you). We’ll cover the recruit & logistics, you lead the moderating and analysis. Perhaps there are too many markets to cover and you’re about to make a big investment (campaign, innovation, etc.). You need a strategic team to jump in. Nimbly can run the full show and keep you so tuned into the insights that you’ll feel like it's you at the stores talking to customers directly. So, if you’re in need of research, hit up Nimbly: www.nimblyinsights.com Or if you crave an easy to drink kombucha made with unique Asian flavors (pause for inhale!)—while digesting the research you're doing... Order online from Culture Kitchn: www.culturekitchn.com __ FULL DISCLAIMER: This ad is 100% sponsored by me, my wife, and our dog. #entrepreneurship #consumerinsights #marketing #ad #advertising #dogsoflinkedin #husbandandwifefantasticduos #hustle