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For nearly two decades,?Shalini Prabha dreamed of a moment like this: standing proudly in front of a crowd and being seen exactly as she is. The opportunity to stop hiding and embrace herself fully. This year, on the runway at the Women of Nike (WON) Fashion Show, that moment became a reality. “I used to imagine what it would feel like. To stop wearing the wig, to stop pretending,” she says. “But back then, it felt impossible. I didn’t think I’d ever have the courage.” Living with Alopecia Universalis, a condition that causes complete hair loss, Shalini spent years adjusting, covering up and trying to meet others’ expectations of what she should look like. Growing up in India, she was told “you’ll never get married." That beauty was everything. That without hair, she was less. “But Nike has been different,” she says. “I’ve never felt judged here. Only encouraged. And over time, that support helped me bloom.” So when the senior merchandise planner was asked to close this year’s grassroots employee-led fashion show and remove her wig on stage, she said yes. She was nervous and emotional, but ready. The reaction was overwhelming. Teammates cheered, coworkers cried, the crowd rose to their feet. “It didn’t feel like work. It felt like a sisterhood,” she says. “Everyone was lifting each other up.” Three years in, the WON show continues to grow — not just as a celebration of style but of identity, growth and coming home to yourself. It’s become a defining moment of connection and community on campus, built by employees who want to create space for authentic expression and self-acceptance. For Shalini, that’s why she’s at Nike. “I felt very supported here,” she says. “It’s been 24 years and I think every day there has been some kind of encouragement, professionally and personally. People here helped me become who I am.” #WomenOfNike #SwooshLife #JustDoIt PC: Pauline Zonneveld

Who wore it best? Our teams showed up to decide — and the votes are in. To celebrate Air Max Day, Nike retail athletes from around the world laced up and showed out, styling their boldest head-to-toe Air Max looks. Thousands of teammates and community members cast their votes. With every look, the contestants demonstrated the passion and pride our Nike store athletes bring to the Swoosh every day. “Each year, the creativity just amazes us,” says Hana Daniel, Communications Specialist, Executive & Employee Communications, who helped lead the contest. “The energy it creates inspires teammates across the globe. That kind of spirit is part of what makes Nike such a great place to work.” Congrats to winners JeongEun Han in Daejeon, South Korea; Manuela Cardenas Negre in Mallorca, Spain; Zijun Wu in Guangzhou, China; and Rodrigo Ceballos in West Jordan, Utah. You too can look fly — shop Air Max now:?https://lnkd.in/gPZFvzwy #AirMaxDay #NikeAirMax #NikeRetail

This is where next began and where limits dissolved. Where passion meets purpose and creativity is unlimited. Every day brings new possibilities, every space holds potential. Teammates like Senior Director, Athlete Promo Footwear, Kirvan Chao say that Nike has “an energy that is solely unique” and Senior Director, Olympics and Paralympics, Ben WuCombe adds, “magic is definitely here.” We’re more than a sports company. We’re a catalyst. Find your space: nike.com/careers #NikeCareers #JustDoIt #SwooshLife

At the LeBron James Innovation Center, more than 80 cutting-edge machines help bring breakthrough designs to life — including this one which heat-forms shoes to match an athlete’s foot and create a perfectly performing fit. “The LeBron James building is this entire machine and the athlete is just that moment of contact between the hot heel former and the shoe itself,” says Noah Murphy-Reinhertz, Senior Director, Sustainable Product Design. “It takes all this other work, all these other people, all this other investigation and innovation to make that moment happen. Also, it just looks really cool. It’s like a wild robot.” The heel-counter and shoe-lasting machine is just one of the many elements of wonder at the LeBron James Innovation Center, a place that’s been described as the Willy Wonka factory for innovation. Step behind the curtain to discover more of the spaces where we help athletes be the fastest, strongest and greatest they can be: https://lnkd.in/gMr7-gNw #NikeInnovation #SwooshLife #LeBronJames #JustDoIt

Marisa Smith?started at Nike as a seasonal retail employee. Last week, she stood on a much bigger stage — emceeing the Women of Nike (WON) Fashion Show at Nike World Headquarters. Her journey from a retail store associate to a Nike EKIN — that’s Nike spelled backward, because these brand storytellers know the company backward and forward — wasn’t a straight path. The Texas native worked at five different stores before taking a leap with Nike’s?Track Stretch Program, a six-month initiative that gives retail employees the opportunity to work at WHQ. Following that, she landed a permanent role training store teams in Dallas. No matter where she’s been, one thing has stayed the same: the power of the Nike community. “I wouldn’t be here today if it weren’t for the people — my mentors, my teammates, the leaders who reminded me to keep going when things got tough,” she says. “That’s the magic of Nike. We push each other forward.” That same energy was on?display as she took the mic at the WON show, calling out names while women of all backgrounds, body types and career paths took the stage. Together, they celebrated identity, empowerment and growth —?a message that resonates deeply with Smith. “This wasn’t just about fashion,” she says. “It was about celebrating who we are, where we’ve come from and where we’re going.” The show’s theme — honoring your legacy and blooming into who you’re meant to be — felt personal to her. “When I started in retail, I was just looking for a job to get me through college; I never imagined it would turn into this. As soon as I saw last year’s show, I knew I had to be a part of it,” she says. “The energy was just unmatched. The women. The atmosphere. The celebration of our stories. It’s why I love working here.” The excitement reminded her of the first time she visited WHQ. “The moment I stepped on campus for the first time, I knew — this is where I belong.” Learn more about Nike’s?Track Stretch Program: https://lnkd.in/gcUcRgQb #WomenOfNike #WONFashionShow #SwooshLife #JustDoIt PC: Dascha O., Aeri Kim, Mike Esparza, Pauline Zonneveld and Nelly M. Tonleu

“No matter who comes in, whether it’s rappers or athletes or graffiti artists, everyone turns into a high-schooler; they’re disarmed and remember that time in their lives, and they revel in the memories,” says Matt Williams, Sr. Manager, DNA Brand Narrative. "People dig going down memory lane." That’s the unanimous reaction to anyone visiting our Department of Nike Archives (DNA). Go behind the scenes of this 50-plus-year archive — and more Nike-only spaces where we create the future of sport: https://lnkd.in/gMr7-gNw #NikeInnovation #SwooshLife #DNA #JustDoIt

Two years ago, Terra Needham took a chance. Nine months postpartum and still adjusting to her new body, she walked the runway at Nike’s first Women of Nike (WON) employee fashion show — a celebration of all sizes, backgrounds and identities. Lights blazing, nerves buzzing, she wasn’t sure what to expect. But the support from her teammates was electric. “I was like, wait. You’re gonna allow me, in all my plus-size glory, to walk in a fashion show at work? The fact that I was being celebrated by my coworkers for showing up as my authentic self is a feeling I will never forget," she says. That feeling stuck with her. After walking in the first show in 2023 and cheering from the front row in the second in 2024, she knew it had to happen again. This time, she wasn’t just participating. She was leading.?“I raised my hand to manage this year’s show because I know what it meant to me and I wanted other women to feel that same energy,” she says. Now in its third year, the WON Fashion Show has become a defining campus tradition — a space where teammates lift each other up, celebrate their journeys and show up as their full selves. For Needham, it’s been about more than just runway moments. It has opened doors and given her the confidence to take on new challenges at work, embracing leadership roles in ways she hadn’t expected. “This experience gave me the chance to connect across the company in ways I never imagined,” she says. “When I walked in that first show, I had no idea it would change my career. But that’s what Nike does — it creates space for you to grow, to be seen, to step into something new." Shop the looks that hit the runway this year: https://lnkd.in/g3Cp-jDN #WomenOfNike #SwooshLife #Celebration #JustDoIt PC: Mike Esparza and Pauline Zonneveld

The future of sport is shaped by teams that live what they create.?And the strongest teammates are those with the courage to step into one another's worlds. When designers become runners, when colleagues become training partners, “it unlocks a completely new element to the process,” says Nike Senior Footwear Designer Charles Han. At Nike, diverse experiences blend into shared vision. Here, "your experiences" and "my experiences’” become our victory. Redefine the team: nike.com/careers #NikeCareers #JustDoIt #SwooshLife

Two days. One goal: Make sport more accessible. ? Nike’s Accessibility Center of Excellence, Disability Network and Blue Ribbon Studios came together recently for an Accessibility Design Sprint — a high-energy, fast-paced challenge to create the next generation of accessible performance and lifestyle apparel. ? Brenden Strang, Lead Designer, Apparel Graphics Olympics, was heavily involved in the creation of the event. Working alongside teammates and Nike Paralympians, he saw firsthand how the dynamic format encouraged creative problem-solving in real time. ? “By nature, the sprint is designed to get you to think quickly, trust your instincts and learn on the fly,” Strang says. “What comes out of this challenge may not always be perfect, but the pressure of the situation and collective thinking often lead to solutions that wouldn’t otherwise exist.”? ? The sprint featured three Nike athletes — Noah Malone (track & field), Beatriz Hatz (track & field) and Ixhelt González (wheelchair basketball) — who joined in-person for a panel where they offered personal insights into what performance, comfort and style mean for them. ? Clark Rachfal PLY, DEI Principal, Accessibility Policy & Programs, says the sprint was another reminder of how Nike stands out as a company. “‘If you have a body, you’re an athlete’ is more than a quote at Nike — it is the secret sauce that fuels our ability to bring inspiration and innovation to every athlete in the world,” Rachfal says. “We are so fortunate to have Nike teammates who are amazing designers, innovators and truly empathetic humans. I was blown away by how quickly they connected with our Nike athletes, identified ways to improve their performance, comfort and style,?and moved to create solutions.” ? Check out other ways we’re making sport more accessible for everyone:?https://lnkd.in/gA2AfGBE ? #NikeAccessibility #Innovation #SwooshLife #JustDoIt

Reintroducing a classic isn’t just about looking back — it’s about pushing forward. That’s exactly what Nike set out to do with the Air?Superfly, says Nick Walker, Men’s Footwear Designer, who was part of the team that brought the shoe to life. “I got suuuper excited about working on the Superfly bring-back — pun intended," he says. "Style-driven innovation in a cult classic? Sign me up." For Walker, the project was part innovation, part treasure hunt. “My favorite part of this project was acting like an archaeologist, sifting through and collecting OG Superfly ephemera from the past and re-imagining it for the future,” he says. What?made it even more?special? The team. “The chance to work with the industry’s best was a big part of why I wanted to work at Nike in the first place. The passion my teammates had for Air Superfly was contagious, and that shared attitude fueled me to bring my best every day. It’s the self-growth that keeps me here. I’m challenged every day like an athlete.” Read more about the Nike Air Superfly:?https://lnkd.in/ghJgcrA9 #AirSuperfly?#SwooshLife??#Innovation?#JustDoIt