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Two years ago, Terra Needham took a chance. Nine months postpartum and still adjusting to her new body, she walked the runway at Nike’s first Women of Nike (WON) employee fashion show — a celebration of all sizes, backgrounds and identities. Lights blazing, nerves buzzing, she wasn’t sure what to expect. But the support from her teammates was electric. “I was like, wait. You’re gonna allow me, in all my plus-size glory, to walk in a fashion show at work? The fact that I was being celebrated by my coworkers for showing up as my authentic self is a feeling I will never forget," she says. That feeling stuck with her. After walking in the first show in 2023 and cheering from the front row in the second in 2024, she knew it had to happen again. This time, she wasn’t just participating. She was leading.?“I raised my hand to manage this year’s show because I know what it meant to me and I wanted other women to feel that same energy,” she says. Now in its third year, the WON Fashion Show has become a defining campus tradition — a space where teammates lift each other up, celebrate their journeys and show up as their full selves. For Needham, it’s been about more than just runway moments. It has opened doors and given her the confidence to take on new challenges at work, embracing leadership roles in ways she hadn’t expected. “This experience gave me the chance to connect across the company in ways I never imagined,” she says. “When I walked in that first show, I had no idea it would change my career. But that’s what Nike does — it creates space for you to grow, to be seen, to step into something new." Shop the looks that hit the runway this year: https://lnkd.in/g3Cp-jDN #WomenOfNike #SwooshLife #Celebration #JustDoIt PC: Mike Esparza and Pauline Zonneveld

The future of sport is shaped by teams that live what they create.?And the strongest teammates are those with the courage to step into one another's worlds. When designers become runners, when colleagues become training partners, “it unlocks a completely new element to the process,” says Nike Senior Footwear Designer Charles Han. At Nike, diverse experiences blend into shared vision. Here, "your experiences" and "my experiences’” become our victory. Redefine the team: nike.com/careers #NikeCareers #JustDoIt #SwooshLife

Two days. One goal: Make sport more accessible. ? Nike’s Accessibility Center of Excellence, Disability Network and Blue Ribbon Studios came together recently for an Accessibility Design Sprint — a high-energy, fast-paced challenge to create the next generation of accessible performance and lifestyle apparel. ? Brenden Strang, Lead Designer, Apparel Graphics Olympics, was heavily involved in the creation of the event. Working alongside teammates and Nike Paralympians, he saw firsthand how the dynamic format encouraged creative problem-solving in real time. ? “By nature, the sprint is designed to get you to think quickly, trust your instincts and learn on the fly,” Strang says. “What comes out of this challenge may not always be perfect, but the pressure of the situation and collective thinking often lead to solutions that wouldn’t otherwise exist.”? ? The sprint featured three Nike athletes — Noah Malone (track & field), Beatriz Hatz (track & field) and Ixhelt González (wheelchair basketball) — who joined in-person for a panel where they offered personal insights into what performance, comfort and style mean for them. ? Clark Rachfal PLY, DEI Principal, Accessibility Policy & Programs, says the sprint was another reminder of how Nike stands out as a company. “‘If you have a body, you’re an athlete’ is more than a quote at Nike — it is the secret sauce that fuels our ability to bring inspiration and innovation to every athlete in the world,” Rachfal says. “We are so fortunate to have Nike teammates who are amazing designers, innovators and truly empathetic humans. I was blown away by how quickly they connected with our Nike athletes, identified ways to improve their performance, comfort and style,?and moved to create solutions.” ? Check out other ways we’re making sport more accessible for everyone:?https://lnkd.in/gA2AfGBE ? #NikeAccessibility #Innovation #SwooshLife #JustDoIt

Reintroducing a classic isn’t just about looking back — it’s about pushing forward. That’s exactly what Nike set out to do with the Air?Superfly, says Nick Walker, Men’s Footwear Designer, who was part of the team that brought the shoe to life. “I got suuuper excited about working on the Superfly bring-back — pun intended," he says. "Style-driven innovation in a cult classic? Sign me up." For Walker, the project was part innovation, part treasure hunt. “My favorite part of this project was acting like an archaeologist, sifting through and collecting OG Superfly ephemera from the past and re-imagining it for the future,” he says. What?made it even more?special? The team. “The chance to work with the industry’s best was a big part of why I wanted to work at Nike in the first place. The passion my teammates had for Air Superfly was contagious, and that shared attitude fueled me to bring my best every day. It’s the self-growth that keeps me here. I’m challenged every day like an athlete.” Read more about the Nike Air Superfly:?https://lnkd.in/ghJgcrA9 #AirSuperfly?#SwooshLife??#Innovation?#JustDoIt

In 1984, the NBA banned the black-and-red Air Jordan 1. But we didn’t back down. We paid the fine. And the rest is sneaker history. But what if we hadn’t? No Air Jordan. No sneaker culture. No Jumpman. Adrienne Williams was one of the teammates behind the “40 Years of Greatness” campaign that imagined an alternate reality — one where we followed the rules and the sneaker takeover that reshaped the world never happened. "Being able to see this campaign come to life, from the early teasers through launch day and beyond, has been a tentpole moment for me,” says the Jordan Brand Global Brand Director for Streetwear. It wasn’t just the ads, Williams says, or the blacked-out social handles or the global anthem. The same bold energy took over NIKE, Inc. World Headquarters — giant banners wrapping campus buildings, removing Jordan sneakers from display cases, black bars over signage, scavenger hunts and surprise giveaways. Employees wearing Jordans were stopped by staff in a custom-branded golf cart and given “citation cards” indicating their Jordans were prohibited at WHQ, along with gift cards to use toward “compliant” footwear. "Bringing some of that magic to campus helped reinforce that we work somewhere special, and the work we do culminates in energetic moments like this,” Williams says. “The surprise factor was so much fun, watching people slowly realize what was happening." Williams says that working at NIKE, Inc. means being part of that same rebellious spirit. The belief that you don’t build greatness by asking permission. "Looking back, it all seems inevitable — of course ‘Just Do It’ became iconic; of course taking risks and pushing boundaries led to success,” Williams says. “But none of this was a foregone conclusion. Nike could’ve chosen someone other than MJ. MJ could’ve chosen someone other than Nike. We could’ve played it safe. We didn’t." That doesn’t mean we can’t have a laugh imagining what would have happened if history had gone another way:?https://lnkd.in/g3482rKG #JordanBrand, #40YearsOfGreatness, #JustDoIt

Look who's back at ASW ?? ?? #NBAAllStar #NikeBasketball #JordanBrand #Converse

Designed to sculpt. Engineered to perform. ? Our new brand delivers it all. ? “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O'Neill, President of Consumer, Product & Brand, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.” ? Learn more about how NIKE, Inc. teamed with SKIMS: https://lnkd.in/gcFCU_Qd ? #JustDoIt #NikeInnovation #SKIMS

When every second counts, every voice matters. Here, ideal execution emerges from thousands of precise choices. Our teams’ foundation of trust and deep connections make it “hard not to bring your best to every single decision,” says Sr. Running Footwear Product Manager, Elliott Heath. ? That’s the shared spirit that empowers our ability to make athlete* dreams real. ? Chase the future: nike.com/careers * If you have a body, you are an athlete.

“When athletes wear my shoe, I want them to feel the power behind that logo: the power to dream big, then put in the work — in style and confidence,” says Nike athlete A’ja Wilson. The three-time WNBA MVP and Las Vegas Aces player wasn't just an inspiration for her signature shoe, the A'One — she was involved in every aspect of the creation. Go behind the scenes of how we teamed up with A'ja: https://lnkd.in/gnhEvPSJ #NikeBasketball, #SwooshLife, #JustDoIt

Too often, when breastfeeding moms return to work, they find themselves pumping in spaces that feel like an afterthought.?For?Nike, working moms?are?a priority.?It’s why, at our?European Logistics Campus (ELC) in Belgium,?we’ve reimagined our mothers’ rooms with thoughtful renovations?to?create?calm, comfortable spaces where nursing moms feel fully supported.? ? “As a breastfeeding mom myself, this has been empowering in so many ways,” says Nike employee Kaat Clerix, who led the?renovation?project. “These rooms make work-life integration more feasible. They’ve helped me be successful in both my personal and professional life. It feels inclusive and fosters my sense of belonging.” ? Purposefully designed with comfortable furniture, a wash sink, relaxing music, towels, a fridge for milk storage — there’s even a spot to hang birth announcements — these spaces?are built to?help working?moms?feel cared for and empowered. ? “Becoming a mom is one of the most life-changing events a woman will experience,” Clerix says. “When your employer shows awareness and investment in your well-being as a mom, it makes you feel respected and supported. It gives you the energy to go the extra mile in your work.” ? Check out more ways Nike supports working moms:? https://lnkd.in/g96aWybT ? #NikeCareers, #SwooshLife, #JustDoIt