Night Market

Randolph Browning and George Musi will be speaking on Criteo’s Commerce Stage at #Shoptalk2025! Join us at booth #1850 on Wednesday, March 26 at 11:30 am PDT as we dive into how Night Market and NEON are simplifying commerce with our latest offerings. Don’t miss it! Check out the full Simplicity Series lineup here: https://lnkd.in/ecje_WrX Nikki (Wegner) Raval Katie Kelly Ramendra (Ram) Singh, Ed. D. #NightMarket #NEON #HorizonMedia #RetailMedia #CommerceMedia

We’re proud to be sponsoring the Brand Innovators Evolution of Retail + Commerce Summit taking place in Las Vegas (during Shoptalk Spring 2025). Randolph Browning and George Musi will be taking center stage on Day 2 (Tue, March 25) --- Randolph Browning will be emcee and George Musi will be moderating a panel on "Mindful Commerce: Where Wellness Meets Storytelling." On Wed, March 26, Randolph Browning will moderate a Backstage Video Interview with Oshiya Savur, Chief Brand and Marketing Officer at Maesa. We’re excited to engage with top industry professionals and showcase how Night Market and NEON are driving innovation in retail and commerce. Will you be attending? Let’s connect! ?? Nikki (Wegner) Raval Katie Kelly Ramendra (Ram) Singh, Ed. D. Jennifer Peters Calvin Lammers #NightMarket #NEON #HorizonMedia #BrandInnovators #retailmedia #commercemedia

In partnership with?Advertising Week, Night Market?convened a group of industry leaders from?Steve Madden, Tiny Organics, eos Products, Campari Group, Verizon, Kenvue, and Mastercard?for an exclusive roundtable discussion on the evolving landscape of retail and commerce media. ? This report captures candid insights from top marketers as they explore: ? What’s working in measurement and attribution ? The persistent challenges around transparency ? How Retail Media Networks and Commerce Media Networks can be fully integrated into a modern marketing strategy ? As retail media networks mature, the industry stands at a crossroads. Download the report to learn what’s next—and how your organization can stay ahead of the curve. Download report:?https://lnkd.in/egrvqNKw

Randolph Browning, President of Night Market, kicked off the inaugural Commerce Media Brand Summit in Atlanta. ? Randy stated that for the first time in our industry, media has the chance to directly drive incremental revenue. No longer relegated to a cost center or growth center.? ? Retail media is exploding CTV and off platform media, setting up a path to purchase for the upper funnel. Connecting the top of the funnel to the bottom. Given this, will publishers or DSPs succeed in the future without connected commerce. No way. Why would a CEO, a Board, Investors want to invest in any other media now that we are drawing a path to purchase between awareness (share of mind), consideration (share of choice), and incremental revenue (share of wallet).? ? Our industry must orient around what I call the pervasive store.?A store that supports the consumer with how they want to buy, when then want to buy, where they want to buy. A store that is too distributed for a sales channel to manage. A pervasive store that must be powered at scale by media and content. This means that media must evolve to deliver two capabilities previously not integrated. You need the power and scale of a national and digital media shop. But you also need your media to be built on inventory levels, profit at the SKU level, cost of sale, packaging restrictions, shipping and warehousing options, impacts of returns, product pages, the buy-box.? ? No longer can you work with a shopper or retail media agency that doesn’t have experience buying top of the funnel media. No longer can you work with a media agency that does not plan and optimize media on sales operations. You must find a new breed of commerce agency that can do both. At Night Market, we help markets solve complex problems by bridging the gap between media and commerce, delivering scalable, data-driven solutions that drive solutions. #NightMarket #HorizonMedia

Randolph Browning shares his thoughts with Karen Jacobs, PMP from EMARKETER on how brands want to invest in retail and commerce media to drive incrementality for their business, but there is no standardized way of measuring true incrementality. In the evolving landscape of retail and commerce media, standardized measurement is no longer optional but essential, as it is crucial for understanding ROI and making informed decisions. Traditional measurement approaches often fall short of accurately capturing the nuances of retail and commerce media, leading to a landscape filled with confusing metrics that lack clarity and comparability. The default reliance on last-click attribution methodologies, doesn't accurately reflect the multifaceted nature of consumer behaviors and the contributions of different touchpoints. NEON is the solution that provides independent unified measurement and attribution standards that enable cross-retailer/platform visibility, comparisons and optimization and AI-driven advanced analytics to accurately attribute true incremental sales and improve ROI. Additionally, NEON’s proprietary incrementality measurement generates ROI, not just media attributed ROAS, thus revealing the true ROI.

We’re proud to be sponsoring the inaugural Commerce Media Brand Summit, which is bringing together the brightest minds in the retail and commerce media landscape. Randolph Browning and George Musi will be taking center stage on Day 1 to discuss "Unlocking Growth, Optimizing Commerce Media's Position in Your Organization, Cracking the Code on Retail Media Funding - Strategic Budget Allocation for Maximum Impact, and Getting ROI, Incrementality and Accountability from Retail and Commerce Media." We’re excited to engage with top industry professionals and showcase how Night Market and NEON are driving innovation in retail and commerce. Will you be attending? Let’s connect! ?? Learn more here: https://bit.ly/43jC7Lh Collin Colburn Nikki (Wegner) Raval Randolph Browning George Musi #NightMarket #HorizonMedia #CMBSummit #retailmedia #commercemedia

Last week, our Chief Business Officer, George Musi attended Beet.TV's Beet Retreat in San Juan, Puerto Rico. George moderated a panel on how“Big Ideas are Shaping Retail Media’s Future,” and led a breakout session focus on the “Future of Shoppable Video: Bringing Commerce and Content Together”. Thank you to everyone who contributed to such a great event. Learn more about Night Market and NEON at https://night-market.com/. #NightMarket #NEON #HorizonMedia #PoweringThePervasiveStore #RetailMedia #CommerceMedia #CommunicationToCommerce

Thank you for The Middlemen Podcast for sharing your recent episode featuring Ramendra (Ram) Singh, Ed. D. from Night Market and NEON, where he demoed a powerful multi-retailer media planning and performance optimization platform, NEON. This is the first and only SaaS tool that truly accounts for retail media networks (RMNs). Previously, all RMNs operated within their own silos. iROI needs to become the new metric brand advertisers demand, replacing iROAS from the retailer’s own reporting. ?NEON serves as the essential solution providing clarity and confidence to retail media investments, unlocking their full potential. This AI-driven platform utilizes an ensemble of models to consistently pinpoint the best opportunities for driving true incremental sales, boasting an impressive accuracy rate of 97.5%. Interested in how NEON can boost incremental sales by 18% from your current retail media investment? Feel free to reach out to Nikki (Wegner) Raval or Collin Colburn for a discussion. Randolph Browning George Musi Ramendra (Ram) Singh, Ed. D. Katie Kelly Collin Colburn Nikki (Wegner) Raval Alexandra Gibbs

We are excited to announce that Night Market has been recognized as a Walmart Connect Premium+ Partner, a designation that reflects our ability to help brands thrive in this highly competitive retail and commerce marketplace. As a Premium+ Partner in the Walmart Connect Partner Program, Night Market is recognized for our deep data-driven expertise and proven track record of maximizing results across multiple advertisers. We excel in advanced planning and optimization, full-funnel strategy and activation, and advertiser growth. This partnership allows us to bring more value and innovative solutions to our clients. We look forward to leveraging this opportunity to drive success for our clients and partners. #NightMarket #HorizonMedia #PervasiveStore #WalmartConnect #RetailMedia Randolph Browning George Musi Ramendra (Ram) Singh, Ed. D. Katie KellyNikki (Wegner) Raval Collin Colburn Ashley Haltzman Mariel Koepke

The world is finally changing ?? Are you a non-endemic brand looking to ride the third wave of digital ?? ? Check out Ramendra (Ram) Singh, Ed. D. in the recent The Middlemen Podcast Episode alongside Tom Limongello and Todd Sawicki, showcasing the power of NEON. Enabling non-endemics to have better access to #retailmedia data and inventory. ?? Are you making your way to Shoptalk this year to learn about all things commerce? We want to hear from you! https://lnkd.in/euzq8jMW