NielsenIQ

Our CEO James Peck speaks about the hardest thing that he’s had to do professionally... taking on something that is meaningful and that builds a legacy – something inherent in the challenges presented to NIQ. Recorded from the 2024 NIQ Senior Leadership Meeting in Orlando, FL. You can watch the full speech from Jim here: https://lnkd.in/eMRKE39d #NIQFullView #SLM

?? Exciting news!! Our Ad Effectiveness Leader, Matthew Cottle, will be speaking at AudiencexScience 2025! Don't miss his session, "Attention is Not Attention is Not Attention," next Tuesday. Matt will be taking us on a journey into the complexities of attention and emotion in ad effectiveness. We can't wait to see you there! https://lnkd.in/eDd6A7ij #AudiencexScience2025 #AdEffectiveness #MarketingInsights

What does true omnichannel success look like? More than just having an online and offline presence, it’s about connecting every touchpoint seamlessly. ?? Watch the video to see why brands must adapt—and how they can win in today’s evolving landscape. Drop your biggest omnichannel challenge in the comments! ?? ?? Get the full guide: https://lnkd.in/eHjk2Kyz #Omnichannel #MarketingInnovation

Gen Z shoppers are digitally driven, brand-conscious, and expected to outspend older consumers. With a $360 billion spending power in the U.S. alone, brands need to rethink their loyalty, engagement, and shopping experiences. ?? Discover what drives Gen Z’s purchasing decisions and how brands can stay ahead of the competition. ?? Full insights here: https://lnkd.in/eEeDfZiK #ConsumerTrends #GenZ

Companies must closely monitor consumer behavior and adjust their strategies accordingly. Unlike past tariff policies, the current landscape suggests a broader and more substantial impact. Supply chains, production strategies, and pricing models should be re-evaluated through the lens of increased tariff risks. How can businesses remain competitive and resilient in this shifting economic environment? Our experts discussed the findings of the Time for Tariffs report in our latest thought leadership video. You can watch the full clip today in our Insights section here: ?? https://lnkd.in/eNPedmki #TimeForTariffs #TradePolicy ? 2025 Nielsen Consumer LLC. All Rights Reserved.

The countdown to C360 2025 begins NOW! Join us on the ‘Quest for Next’ at our premier conference, where CPG retailers and manufacturers come together to shape the future of data, AI, and consumer intelligence. We're preparing a unique educational and networking experience: ?? Unlock cutting-edge insights ?? Explore the latest innovations ?? Connect with top industry leaders ?? June 2-4, 2025 | The Diplomat Beach Resort, Hollywood FL Registrations are now open. Secure your spot today! ?? https://lnkd.in/eMWNujjy #NIQFullView #C360 #QuestForNext

Today’s innovators have more technology, tools, and resources than ever before. Yet only half of launched innovations show vitality. Why? In our latest report, we share findings from our in-depth review of 250,000 innovations across 130 categories in nearly a dozen countries—identifying the commonalities and best practices that distinguish top innovators from the rest. Download “Beyond Vitality” today to learn how to shape your innovation strategy into a reliable channel for growth. ?? https://lnkd.in/eXc7VdUU #Innovation #NIQFullView

Our teams are excited about our new Strategic Analytics & Insights organization. Jairo, our Advanced Analytic Consultancy Manager, believes Strategic Analytics & Insights is empowering brands to lead, not just keep up: “The Strategic Analytics & Insights transformation is an exciting leap forward in empowering brands and retailers with a Full View of market dynamics.” This transformation at NIQ is shaping the future of insights. Visit our Strategic Analytics & Insights landing page to learn more: https://lnkd.in/e5x9jYVU

If Gen Z could only keep ONE alcohol category, which would it be? Our experts Eric Dackis, Caroline Lakryc, Abby Hummels, Maria De Paz, Katherine Harkman, and Kaleigh Theriault debated the ultimate choice! Spirits and beer emerged as top contenders. Hear their passionate reasoning and discover their surprising picks if all others had to be eliminated: https://lnkd.in/g_pXG88F #CategoryManagement #ConsumerInsights #BeverageTrends

Some companies may attempt to relocate production to countries that aren’t subject to new tariffs. While this strategy has been used in the past, it carries increased risks today. Moving production incurs additional costs, and future policy changes could result in tariffs shifting to new regions. Businesses must carefully assess whether relocation is a sustainable long-term solution. What factors should companies consider when evaluating their supply chain strategy? Our experts discussed the findings of the Time for Tariffs report in our latest thought leadership video. You can watch the full clip today in our Insights section here: ?? https://lnkd.in/eqwSG878 #TimeForTariffs #TradePolicy ? 2025 Nielsen Consumer LLC. All Rights Reserved.