NielsenIQ

Will you be in Orlando for #TMRE24? Then come say "hello" to NielsenIQ and GfK - An NIQ Company. We’ll be in the expo hall to share how our combination brings you the Full View? of today’s consumer. (You’ll also win a valuable #prize.) And you won’t want to miss us on stage: ?? Break Through the (Creative) Noise with Jason Boyd (NIQ) and Kerry Sette (Voya Financial) ?? Maximizing Impact for Cost Effective, High-Performance Ad Campaigns with Matthew Cottle (NIQ) and Kelly Kees (Blue Buffalo) ?? Consumer Outlook 2025 with Bianca Piluso (NIQ) We’re looking forward to sharing our data and insights with you. https://lnkd.in/eC_kg9KR #ConsumerInsights #MarketResearch #Innovation

Want to dive into your customers' minds, understand spending trends, and learn which products are thriving? Our enhanced liquor platform offers a Full View? of market performance, providing valuable insights for both independent and chain liquor stores. Check out our latest BevAl webinar!?? Stream on demand HERE to find out what all the buzz is about! https://lnkd.in/ehd_rUDF

We all know that change can sometimes be challenging, but it’s also an opportunity for growth. Hiroaki, who has been with us for 10 years and is now a customer success lead in Japan, shares his journey of navigating change. He talks about the importance of leaning on friends, family, and coworkers to cope with transitions and reflects on how it was all worth it in the end.?? Are you ready to embrace change and grow with a company that supports you? ?? Explore our open positions and start your career journey with NIQ today! ??https://lnkd.in/eHVr6qUk

Tap into Walmart alcohol department insights with NIQ Activate! A wealth of information, including supply chain dashboards, key sales & inventory KPIs, and demand forecasting metrics. Don't miss out on the opportunity to optimize your inventory management. Contact Us to learn more! https://lnkd.in/eNwGegtY #NIQ #Walmart

Emilio and Javier, our Research Science Lead and Senior Research Scientist, had a fantastic time at the KDD conference in Barcelona! The Knowledge Discovery and Data Mining (KDD) annual conference is a leading event in data science, and our team was thrilled to connect with other experts in the field and learn about the latest advancements in AI. From practical tips to real-world limitations, they came away with a wealth of knowledge and relationships with top researchers and companies. They also had the opportunity to share with the AI community how we’re building our own domain-specific model at NIQ and how we’re leveraging AI to gather and deliver better data for our clients and partners. #AIatNIQ

The Non-Alcohol category has grown at an incredible rate of 30% since last year ↗? Consumer are embracing this trend as an alternative to traditional routines. Join our NIQ beverage alcohol industry experts, Kaleigh Theriault and Jon Berg, and SPATE CEO & Co-Founder, Olivier Zimmer as they unpack this industry disrupting consumer trend and the rising potential of this category. ?? Register Now: https://lnkd.in/ddqvupBQ

'Ask Arthur' is our latest innovation in NIQ Discover... and it’s revolutionizing insights discovery. Our Chief Product Officer Troy Treangen noted, “The vision of leveraging AI to assist in data analysis and storytelling is incredibly powerful. ‘NIQ Ask Arthur’ unlocks the power of analytics on the Discover platform.” What’s in it for you? Ask Arthur guides you to the most relevant areas of analysis and enables you to spot new trends and patterns, ensuring you're always one step ahead. With our GenAI technology, you will be empowered to decipher diverse data formats and simplify your most complex business questions. Take a look for yourself here: ?? https://lnkd.in/dDKqSQma #AIatNIQ #NIQFullView #AI #MachineLearning

Today, the term "Discount" means more than it used to, and private labels are a perfect example of breaking through reputational barriers. Private labels drove +7.8% CPG value growth in the past year. So, to say the least... the opportunities are vast! For example, 40% of consumers would switch to buy a private label product they enjoy (even if it costs more)! Is your brand ready to tap into this growth? ?? Find our more in our Consumer Outlook guide here: ?? https://lnkd.in/e_kvp8VC #MidYearConsumerOutlook #NIQFullView #MarketGrowth #PrivateLabel

We’re thrilled to announce our upcoming webinar in partnership with Category Management Association: "From Generic to Store Brand - What Brands Need to Know to Co-Exist and Compete" ??? Date: October 18, 2024 ?? Time: 11 AM CT Join industry leaders Steve Zurek and Carly Levin as they explore key strategies for brands to not only survive but thrive in today’s competitive store brand market. It’s an unmissable opportunity for anyone looking to stay ahead in retail! Register Now ?? https://lnkd.in/emp6AM3f

We are thrilled to announce the completion of NielsenIQ and GfK’s digital integration. Our websites and social media channels have successfully merged, bringing you a seamless and enhanced experience with… ? ?????????????? ???????????? to All our Solutions across various industries and categories, including FMCG, Tech & Durables, Retail, Alcoholic Beverages, Pet, and Beauty. ? ???????????????? ???????????? ??????????????????????: Measuring $7.2 trillion of global consumer spending across over 95 countries, covering 2.5 trillion transactions per week ? ???????????? ???????????????? ????????????????: Enabling you to stay ahead of market shifts and consumer preferences. ? ???????????????????? ??????????????????: Drive product innovation and streamline your operations with next-gen technology ? ?????????????????? ?????????? & ?????????? ????????????????????: Enhance your marketing and advertising efforts with insights that help you build a stronger brand and improve campaign effectiveness. ? ???????????????? ?????????????????? & ????????????????????: Optimize your e-commerce strategies, develop winning assortments, and manage your supply chain more effectively with our powerful analytics tools. We are committed to delivering unparalleled value and insights to help you identify the right next move and get there first.