NielsenIQ

Gain unparalleled access to retail and consumer data, allowing you to make informed decisions that put your business ahead of the competition.?

Our new CMO Outlook Report reveals AI's growing role in empowering marketers! ?? Insights remain a challenge: only 21% of marketing leaders receive actionable insights in real time. While this gap highlights an opportunity, AI-driven tools are helping teams navigate complex data, giving them confidence to make faster, smarter decisions. The key? Quality data. Find out more by downloading the full report here: ?? https://lnkd.in/dv49GcBq #CMOInsights #MarketingTrends #ConsumerBehavior #NIQFullView

Our new CMO Outlook Report is now available! As we look ahead, 78% of marketers feel optimistic about their future standing, however, regional growth has notable declines in North America, Europe, and the Middle East. These dynamics are shaping brand strategies, which is why long-term, value-driven approaches are crucial. Now is the time to feed your organization insights on: - How to strategize with and utilize AI effectively - Consumer spending trends - Telecom growth opportunities - Healthcare shifts, and - Beauty trends Read the full report today, here: ?? https://lnkd.in/dQw3cbfE #CMOInsights #MarketingTrends #ConsumerBehavior #NIQFullView

Globally, consumers are turning to private label products more than ever, with Millennials and Gen Z leading the charge. 46% of Millennials and 46% of Gen Z respondents say they’ll stick with private label products they enjoy—even at a premium. That’s twice as high as Boomers (23%)! Explore the trends driving this shift and what it means for brands worldwide in our latest analysis here: ?? https://lnkd.in/eKGMABev #ConsumerTrends #PrivateLabels #GenZ #Millennial #NIQFullView

It's everywhere. There's so much talk around AI—sparking curiosity, innovation, and questions. In our new series "Eye on AI," we’ll explore what AI really means, from common terms to ways you can leverage this technology for your business. So, what is AI? Let's break it down: The term “artificial intelligence” (AI) was first coined in 1955 and it has been defined, and redefined, ever since. Today, we understand artificial intelligence (AI) as the ability of computer systems, algorithms, and machines to perform functions often associated with human intelligence and cognition ?? Want to unpack more about AI? In our recent webinar "Understanding AI" we covered it all, register here to see the recording: https://lnkd.in/e2mrtDhd #AIatNIQ #TheFullView

We’re thrilled to reflect on the success of our recent Gen Z event at Glanbia, which brought together more than 100 attendees across platforms—including senior leaders across procurement, R&D, marketing, and e-commerce. A huge thanks to the Glanbia team for engaging in this partnership and supporting the event. This collaboration underscores the value of working together to drive innovation and new opportunities. Here’s to more successful partnerships ahead! ?? #SpendZ #GenZ #NIQFullView #ConsumerBehavior

Join experts from NIQ and Fox Intelligence as they share insights and in-depth analysis on global Black Friday 2024 sales performance across key markets. Sign up today to transform this year’s insights into next year’s success. Date: December 12, 2024 Time: 4 PM CET Don't miss out! Register here ?? https://lnkd.in/evePrhsC #BlackFridaySalesStrategy #gfknewronpredict

Hoy es el último día para cerrar las inscripciones en el NIQ Founders Pitch Slam. Si estás listo para hacer crecer tu negocio y destacar en la industria, ?este evento es para ti! ??? Inscríbete hasta el 19 de noviembre

?? Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentives often at odds, the chain of trust on your media investments is broken. Not irretrievably so, but that’s where we are now. ?? ?? Andrew Criezis, President at NielsenIQ, joined the podcast from the front lines of this battle for clear omnichannel ROI, and offers his best advice for how brands can organize and optimize for measurable omnichannel success.? ?? Join?podcast hosts Lauren Livak Gilbert and Peter Crosby for more?? #digitalleaders #digitalmarketing #podcast #omnichannel #brandstrategy #ecommerce

Access high-value insights for optimizing the customer journey in consumer product and retail industries today! Dive into the highly personalized, seamless customer service journeys across multiple channels, including social media and in-person interactions with Harvard Business Review Analytic Services, Alex Clemente and NielsenIQ’s Liz Buchanan. Unlock the full session here: https://lnkd.in/eCktzjYB