Are you excited about CES 2025? So are we! Connect with NielsenIQ and GfK to make the most of your time in Las Vegas. ?Join us at our CES Kick-Off Party (co-hosted with The CPG Guys) ?Meet our team to get the latest market data and industry trends ?Or just say “Hello” and grab a coffee Get all the details here - https://lnkd.in/e3sGt8MY Let’s work together to build a successful 2025. ?? #CES2025 #Innovation #FutureTech #NIQandGfK #TheFullView
GfK - An NIQ Company
IT 服务与咨询
Nuremberg，Bavaria 315,914 位关注者
Leverage the power of data-driven insights for better, faster decisions. The Full View of today’s T&D industry.
关于我们
Discover growth opportunities in the Consumer Durables sector with NIQ. Our comprehensive data solutions and industry-leading insights empower businesses to master market measurement, understand consumer behavior, and drive innovation.
- 网站
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https://nielseniq.com/global/en/industries/tech-and-durables/
GfK - An NIQ Company的外部链接
- 所属行业
- IT 服务与咨询
- 规模
- 5,001-10,000 人
- 总部
- Nuremberg，Bavaria
- 类型
- 私人持股
- 领域
- Information Technology & Services、Big Data、Consumer Goods Technology、Market Intelligence、Data Reporting、Data & Science、Market Research Consultant、Business Consultant和IT Solutions
产品
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gfknewron
营销智能软件
Assess your growth strategies, mitigate risks, and develop winning plans with gfknewron. Accessible across your entire organization, gfknewron interprets market, consumer, and brand intelligence for a complete view of your performance and how it stacks up to the competition. Equipped with the world's most extensive point of sales data and consumer insights, supplemented by unparalleled industry expertise, gfknewron is your guide through the complex terrain of the tech and durables markets. gfknewron provides three powerhouse solutions: gfknewron Market, gfknewron Consumer, and gfknewron Predict, all unified in a single, user-friendly platform. Integrated seamlessly into your daily workflow, gfknewron equips you to strategize confidently and swiftly, and most importantly, to win.
地点
GfK - An NIQ Company员工
动态
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In eCommerce, the difference between standing out and blending in comes down to one thing: great product content. VisionTek partnered with GfK Etilize Inc. to transform their approach and achieve results. ??With our support, VisionTek ensured their product content met the highest standards, optimized for tech & durables categories, leading to increased visibility and engagement across key platforms. ??Check out how VisionTek was able to redefine their strategy in the PC industry: https://lnkd.in/dNXEaktu #eCommerce #productcontent #gfketilize
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??Save the Date?? ? The wait is over! We're thrilled to announce that the?10th edition of the Best Brands Awards?will take place on?March 13, 2025! ?? Organized once again in collaboration with NielsenIQ /?GfK - An NIQ Company, this milestone edition promises to be unforgettable. Plus, we’re introducing some exciting new categories this year, including a special one ?? ? Discover all the details and categories in our press release here: https://shorturl.at/fR8l7 ? Let the countdown begin! ??? ? #BestBrands2025 #GalaNight #BuildingBestBrands #10thAnniversary #ServiceplanGroup #GFK
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How do data and AI transform dynamic pricing? Great insights from Sergio Marin Medina on the critical role of Online Price Monitoring (OPM) in today’s competitive landscape. In an era of data-driven decisions, OPM empowers companies to respond to market changes in real-time, optimize pricing strategies, and stay ahead of trends. ? Check out Sergio's latest post on LinkedIn to explore how dynamic pricing and online intelligence can revolutionize pricing strategies ??
Six months ago, my life took a major turn with two big changes – stepping into a new role leading NIQ-GfK’s Online Intelligence Suite and preparing to become a parent with my amazing partner! While navigating these exciting changes, I found myself on the consumer side of pricing strategies as we began furnishing our flat. From finding the best deal on a refrigerator to watching prices fluctuate, I saw the hidden power of pricing – not just as a professional, but as a consumer. In this article, I share how tools like Online Price Monitoring (OPM) are essential for today’s businesses to stay competitive, responsive, and in tune with consumer expectations. Check it out to see why dynamic pricing isn’t just about cost; it’s about driving growth and delivering value in an ever-evolving market! #OPM #OnlineIntelligence #DynamicPricing #Ecommerce #ConsumerInsights
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We’re thrilled to announce that our very own Giacomo Catanoso (GfK Asia) has won the Tony Twyman Award 2024! ?? Giacomo was honored for his outstanding presentation on SG-TAM 2.0: A new measurement unifying reach across broadcast, VOD, and social media at the recent asi International Radio & Audio and Television & Video Conference held from November 6–8 in Venice, Italy. The Tony Twyman Award recognizes the best contribution to a greater understanding of Television & Video and its audiences—a prestigious accolade in Media Measurement. Join us in congratulating Giacomo on this remarkable achievement! ?? Read more about his ground-breaking work in our latest Media Measurement newsletter: https://lnkd.in/eRjVNJ3G #asi #mediameasurement
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Is Europe’s distribution tech industry recovering? The stats show promising growth areas! Distribution sales in the B2B drone market is booming, with revenue growing by +38% in 2024, and particularly strong in Germany. As Europe’s tech distribution slowly recovers from saturation and inflation challenges, new opportunities in professional tech products are emerging. Get the insights you need ahead of trend, to refine your Distribution strategy and enhance your competitive advantage for the season ahead. Discover NIQ/GfK supply chain data intelligence: https://lnkd.in/eF6YeYmt
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隨著消費者財務信心的提升，「永續性」正重新成為影響購買的首要驅動因素。 ??《科技與消費性電子現況》報告顯示，消費者現已準備好投資環境友善的產品，並在消費與環境保護之間尋求平衡。 ??立即下載報告，了解此趨勢將如何影響未來：https://lnkd.in/eBWJZQss #TechTrends #Durables #NIQFullView #ConsumerBehavior #ShopperTrends
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This year’s Amazon Prime Week has come and gone. NIQ/GfK’s latest analysis reveals how 2024 distribution sales compare to 2023. Winners ● Media tablets surged with a +23% increase in value and a +27% rise in units ● E-readers saw a +42% boost in value ● Computer housings grew by a whopping +56% Use supply and distribution data to refine your strategy and stay ahead of emerging trends: https://lnkd.in/eiypgZJu *Insights based on retail data, including online and offline.
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With improving financial confidence, sustainability is making a comeback as a top purchase driver. Consumers are now ready to invest in eco-friendly products as they seek a balance between cost and protecting the environment. Find out how this trend will impact the future by downloading the State of Tech and Durables Report: https://lnkd.in/e7xrrujM #TechTrends #Durables #NIQFullView #ConsumerBehavior #ShopperTrends
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2025 is right around the corner, and so are new opportunities for businesses in Asia Pacific! ?? Curious about the top consumer trends shaping the future? Our latest article breaks down the essential insights you need to fuel your business growth in the coming year. Don't miss out on strategies that could make all the difference! Get the insights here ?? https://lnkd.in/eku6H_YT #ConsumerInsights #RetailTrends #CategoryManagement #ConsumerBehavior