NIQ for Digital Commerce

Ladies and gentlemen, we’d like to introduce: NIQ for Digital Commerce This unique new entity is your single source of e-commerce intel that helps brands thrive like never before. NIQ for Digital Commerce is a holistic portfolio of omnichannel and digital solutions including: - NIQ Digital Shelf, the platform previously known as Data Impact - NIQ Digital Purchases, the platform previously known as Fox Intelligence - And lots more you’ll love discovering... This evolution will give you access to a range of digital insights that has never been available in one place before. This may very well be the digital commerce solution of your dreams. Watch this space for details…

What’s the Bermuda Triangle of e-commerce? Page 10 of search results. Not where you want your product. ?? No, you want it front and centre, in the limelight, on the podium, right under the shopper’s nose. Use our handy PDF as a reminder of the brilliant basics that can keep it there. Don’t make shoppers scroll through the retailer’s basement. Give them what they seek when they seek it wherever they may seek. NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

[Disney+] The Bref2 Effect: A Subscription Surge on Disney+ ?? ?? Bref is back! Ten years after its first season became a massive hit, Bref2 launched exclusively on Disney+, and the impact was immediate. ?? The week of its release, Disney+ saw a 20x increase in subscriptions! ?? While numbers naturally dipped the following week, they still remained significantly higher than usual, proving the undeniable power of nostalgia and exclusive content in driving audience engagement. #ecommerce #digitalcommerce #ecommerceinsights #disney+ #bref2

Decisions are stressful. ?? Like signing off that email “Best,” “Regards,” or “Cheers”. Or being next in line and ordering from an insanely complex coffee menu. Or giving that post get a ?? or a ?? ? These are not minor decisions. Nor is knowing what to do about a low product detail page score on a retailer site. Let us remove that stress for you. Introducing our PDP decision tree. Hello better search results, bye bye stress. NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

There’s a lot of information floating around about AI right now. Like, really a lot. As in, even when you try to not find stuff about AI you find it. So why have we contributed to this tsunami? Because our angle is different. We looked at useful applications of AI on the digital shelf. They go together like promotions and a spike in sales. Take a look at what we came up with here. ?? https://lnkd.in/gfv7A9yb AI and the digital shelf are a magic combination. Unless you wanted to update product descriptions manually. NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

Recently our star team of CSMs,?Cyrille Grenot,?Ma?lle Monnier,?Rania Bouallegue &?Claire Shen participated in an exciting event at L'Oréal’s headquarters. L'Oréal introduced “LAVA empowered by NIQ Digital Shelf”, a digital shelf process built around the key metrics of Availability, Visibility and Attractiveness, with the L standing for L’Oréal, of course!??? Our team would like to thank Beyza Kapu, Christophe CAULET, Helen Q., Jean-Baptiste CLAVEL, Shazer Baig & Nidal Hamzeh for their invaluable organization. Here’s to a great client and a wonderful ongoing partnership.??? We're looking forward to the next LAVA day in March! NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce?#brand?#fmcg?#omnichannel

[Fashion industry] Exploring Shein & Zara's Online Presence in the French Market ???????Shein customers demonstrated greater loyalty compared to Zara customers ???The average spending per generation is significantly higher among Zara customers ????Both Zara and Shein have experienced a significant increase in their customers' average online spending over the past three years #ecommerceinsights #digitalpurchases

Our retail media effectiveness KPI ensures costly mistakes like this don't happen. NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

Recently, Rebecca Matthews and Alyssa Finn from NIQ for Digital Commerce had the opportunity to get together with Ferrara at their Chicago HQ. The meeting was about strategic priorities for 2025, product innovation, ways of working and best practices. A big thank you to Peter Z. Sliwinski and team for welcoming us and being amazing partners. Here’s to a year full of successful collaboration on many innovative projects! NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel

Chocolate and Valentine’s Day are a natural fit. Their relationship goes back over 100 years. Like most relationships, they have tense moments. Like now. The problem (it takes two to tango, but the buck has to stop somewhere) is chocolate. Chocolate is being difficult. Chocolate is being fancy and elusive and expensive. Stop that, chocolate. Actually, it’s not all your fault. There’s a cocoa shortage. To assess the situation, we looked at chocolate prices and assortments around Valentine’s Day. How healthy is the chocolate/ Valentine’s relationship? Take a look and see what you think. And please behave, ??. We love you. We need you. NIQ for Digital Commerce. Actionable, reliable e-commerce analytics. #ecommerce #brand #fmcg #omnichannel