Nielsen and Acxiom are excited to announce a first of its kind ID-based advanced audience integration. ?? Read more about our announcement here https://nlsn.co/6044FzYDy
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Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at https://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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https://nlsn.co/6006JMfty
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New for ADWEEK: Nielsen and Acxiom announced a new partnership that will sync Acxiom?Real ID with the Nielsen ID system, enabling agencies and marketers to seamlessly leverage their Real ID audiences in Nielsen One for cross-platform and data-driven linear media. Through the collaboration, IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences to the audiences that matter most with scale and precision at the audience level.
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Our Top Ten Streaming List is live! ?? Reacher on Prime Video reached the #1 spot with over 1.48B+ minutes, closely followed by Netflix’s Zero Day series which notched 1.47B+ minutes ?? Check out the full list: https://nlsn.co/6046FHcCg
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As channel mix in global advertising becomes more complex, balancing investment across traditional and emerging channels is challenging but necessary. Download our free 2025 Media Planning Guide to get the insights you need to meet your business goals!?https://bit.ly/4iCJli0
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Looking for connection points in brand building? Our very own Matthew Devitt and Matan Bik dive into the rise of live sports ?? and its impact across both linear and streaming. Check out our latest article https://nlsn.co/60480LFlg
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Only one week until #NAB25 begins! ?? Visit the Nielsen Suite at the Encore and explore our newest improvements firsthand. Schedule a meeting with our local and audio team today! https://nlsn.co/6048L2eGm #NABShow
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YouTube isn’t just entertainment—it’s influence. 44.4% of Black viewers make purchases based on content they see. With 63% of Black adults on YouTube, brands must rethink their strategy. ?? Learn how to connect with Black consumers in Nielsen’s latest article. Read more: https://bit.ly/41m3hOO #YouTube #BlackViewers #Viewers #Viewership #Culture #BlackConsumers
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Balancing digital and traditional media is more challenging than ever. Nielsen breaks down how advertisers are navigating this complexity—and how budget size influences the media mix across industries. Discover the trends: https://bit.ly/3DQbpj1 #Digitalmedia #TraditionalMedia #Media #Mediachannels #Advertisers #Marketers
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Did you know? Brands that set their Share of Voice (SOV) higher than their market share tend to grow over time. Research shows that for every 10% extra SOV, a brand’s market share can increase by 0.5%. Learn how to effectively use SOV to boost your brand’s presence in Nielsen’s latest article: https://bit.ly/4iDD7OQ
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Don't make life harder than it has to be. Get all of your data all in one place, so media planning and measuring campaigns are easier than ever with Nielsen ONE. https://nlsn.co/6040FDjqq
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