?? Exciting news! Nielsen’s The Advertising Media Spend Report - H1 2024 is now live! This report provides a detailed analysis of media investment trends, giving advertisers and agencies insights to guide their advertising strategy. Download your copy today and stay ahead of the game: https://bit.ly/4f320Sa
关于我们
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at https://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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https://nlsn.co/6006JMfty
尼尔森的外部链接
- 所属行业
- 软件开发
- 规模
- 超过 10,001 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Television、Radio、Books & DVDs、Online、Music、Advertising Agencies、Telecom、Video Games、Sports、Streaming、SVOD、Marketing、Media和Measurement
地点
尼尔森员工
动态
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尼尔森转发了
A seasoned global marketing leader with comprehensive experience in establishing marketing as a competitive advantage through strategic initiatives that drive full funnel customer engagement.
I am excited to be attending the #ANAmasters 2024 next week. Let me know if you will be there; lets meet up! Stop by the Nielsen booth to see how we are super charging everything from advancing measurement to advanced audiences. https://nlsn.co/6007UfpV3
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Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation, shares insights on how fragmented viewing behavior is reshaping audience engagement. Discover how Nielsen’s Big Data + Panel enhances targeting strategies. Watch the full conversation here: https://nlsn.co/6041qPM5W
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尼尔森转发了
Helping Nielsen’s clients understand our policies and data so they can maximize advertising revenue through the effective use of audience estimates.
Nielsen and FOX advancing TV advertising! Two of my favorite people, Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation and Molly Poppie discuss the importance of advanced audiences. Mainak shares his thoughts on implementing advanced audience targeting in media deals and Nielsen’s capabilities and investment in this space. Watch the video here: https://bit.ly/3NkI811 Gracenote #advertising #marketing #advancedaudiences
Advanced audience targeting to unlock granular viewer insights
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Power Chat ???: Stacie M. de Armas, Nielsen’s SVP of Inclusive Insights & Intelligence, joins Pedro Antonio Guerrero, CEO of Guerrero Media, for a deep dive into how Hispanic audiences are reshaping the future of sports consumption. Discover the value of this engaged, growing audience! Watch the full conversation here: https://nlsn.co/6046qPyT2
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NEW ??: The NFL's return in September drew millions of viewers across platforms, with Thursday Night Football driving a 12% monthly boost for Prime Video. Broadcast games pushed TV viewing to 22.6% of total share. Get the full story here https://nlsn.co/6045qOlFf
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Signal loss is a key challenge in advertising, but Larry Allen, VP & GM of Addressable Enablement at Comcast, reveals how big data unlocks advanced audience identifiers. Learn how this enhances addressable advertising in his conversation with Nielsen. Watch the full discussion here: https://nlsn.co/6044qDLve
Leveraging big data measurement to advance addressable advertising | Nielsen
nielsen.com
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Our Top Ten Streaming List is live! ?? Netflix’s The Perfect Couple dominated with over 1.9 billion minutes viewed, while Hulu’s The Secret Lives of Mormon Wives made a strong debut, climbing the ranks in its first full week. Check out the full list: https://nlsn.co/6044qKHDm
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We're excited to join the Association of National Advertisers Marketing Conference from October 22-25th! ?? Let’s connect and explore how Nielsen's latest innovations can elevate your advertising strategy. Book a meeting with us today: https://nlsn.co/6046qJtcg
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U.S. women’s college basketball is seeing a huge boost ?? in Hispanic viewership. Publishers, dive into Nielsen’s recent Diverse Intelligence Series Report detailing how your platform can grow with the evolving media consumption of Hispanic audiences https://nlsn.co/6048WvEu6
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