Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at https://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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Our new report is out - Nielsen: A Guide to Global Media Planning Through Shifting Landscapes bringing to light three media convergence trends shaping our industry: - Finding the balance between traditional and digital media - Seizing the opportunity in retail media advertising - Planning for the generational shift in media consumption habits Access the full guide here - https://lnkd.in/e6yXbp9b
Our Top Ten Streaming List is live! ?? Reacher on Prime Video notches 1.8B+minutes following its Season 3 premiere! NBC’s iconic Saturday Night Live - streaming on Peacock - makes its Top 10 debut with 863M+ minutes following its SNL50 Anniversary Special! ?? Check out the full list: https://nlsn.co/60470sBaX
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Content exclusivity is rare across FAST. As the segment gains momentum, user experience becomes an increasingly important value proposition. Learn why: https://lnkd.in/gDy4hpE4
Rapid Business Transformation in APAC, EMEA and LATAM | Future of Retail, Commerce Media & Branding
?? Now available: Nielsen’s Global Media Planning Guide - your essential resource for navigating the evolving media landscape. Learn how audience behaviors, technology, and industry shifts are transforming advertising in 2025. Download your free guide today! Nielsen
Women’s basketball is seeing a surge in Black viewership ??, and it’s a shift brands need to pay attention to. Media buyers, gain more insights in our Diverse Intelligence Series report. Read it now https://nlsn.co/6043IvxsF
More Share of Voice (SOV) = More Market Share. Brands that strategically invest in their media presence are more likely to grow. But how do you measure SOV it correctly? Nielsen breaks it down in the latest Need to Know article. Read here: https://bit.ly/4iDD7OQ #ShareOfVoice #MarketShare #Brands #Advertisers
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With evolving viewing behaviors and a growing number of content experiences, reaching the right audience has never been more complex. In a recent Campaign US roundtable, industry leaders joined Nielsen to explore how brands can measure and target audiences more effectively. Moderated by Luz Corona and Matt Devitt, the discussion featured insights from experts across media, advertising, and data science. Get the key takeaways on audience engagement, measurement, and competition. Read more: https://lnkd.in/gkNuiRy7 #Partnercontent #AudienceInsights #MarketingStrategy #CampaignUS
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Did you know that 87% of B2B marketers report challenges in measuring long-term impact of their campaigns, and 66% are expected to justify marketing spend at least monthly? ?? Disparate reporting from fragmented data across platforms leads to visibility gaps, hindering performance measurement. Misaligned metrics leads to missed opportunities, while better alignment on metrics leads to higher ROI. ?? Register to watch this livestream hosted by Alexandra Rynne on 3/27 at 10am PT where Alison Gensheimer, Head of Global Marketing at Nielsen and Richard Conn, VP of Demand Generation at AuditBoard, and Kothandaram Venkatakrishnan, Chief Client Officer at Annalect APAC will discuss the current state of B2B marketing, what data-driven strategies they're implementing to holistically understand and maximize impact, and explore innovation that will shape the next era of marketing measurement. ??
Webinar Alert ??: Planning and measuring cross-media campaigns in 2025. Learn from experts Angela Girardin Cahill and Alison Gensheimer as they break down how you can win this planning season https://nlsn.co/60490BDev
Big news: Nielsen explains everything you need to know about Designated Market Areas? (DMAs) and why they are crucial for media planning and ad success in its article. Read now: https://bit.ly/41A0fH0