Our Top Ten Streaming List is live! ?? Reacher on Prime Video notches 1.8B+minutes following its Season 3 premiere! NBC’s iconic Saturday Night Live - streaming on Peacock - makes its Top 10 debut with 863M+ minutes following its SNL50 Anniversary Special! ?? Check out the full list: https://nlsn.co/60470sBaX
关于我们
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at https://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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https://nlsn.co/6006JMfty
尼尔森的外部链接
- 所属行业
- 软件开发
- 规模
- 超过 10,001 人
- 总部
- New York，NY
- 类型
- 上市公司
- 领域
- Television、Radio、Books & DVDs、Online、Music、Advertising Agencies、Telecom、Video Games、Sports、Streaming、SVOD、Marketing、Media和Measurement
地点
尼尔森员工
动态
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尼尔森转发了
Content exclusivity is rare across FAST. As the segment gains momentum, user experience becomes an increasingly important value proposition. Learn why: https://lnkd.in/gDy4hpE4
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Rapid Business Transformation in APAC, EMEA and LATAM | Future of Retail, Commerce Media & Branding
?? Now available: Nielsen’s Global Media Planning Guide - your essential resource for navigating the evolving media landscape. Learn how audience behaviors, technology, and industry shifts are transforming advertising in 2025. Download your free guide today! Nielsen
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Women’s basketball is seeing a surge in Black viewership ??, and it’s a shift brands need to pay attention to. Media buyers, gain more insights in our Diverse Intelligence Series report. Read it now https://nlsn.co/6043IvxsF
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More Share of Voice (SOV) = More Market Share. Brands that strategically invest in their media presence are more likely to grow. But how do you measure SOV it correctly? Nielsen breaks it down in the latest Need to Know article. Read here: https://bit.ly/4iDD7OQ #ShareOfVoice #MarketShare #Brands #Advertisers
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尼尔森转发了
With evolving viewing behaviors and a growing number of content experiences, reaching the right audience has never been more complex. In a recent Campaign US roundtable, industry leaders joined Nielsen to explore how brands can measure and target audiences more effectively. Moderated by Luz Corona and Matt Devitt, the discussion featured insights from experts across media, advertising, and data science. Get the key takeaways on audience engagement, measurement, and competition. Read more: https://lnkd.in/gkNuiRy7 #Partnercontent #AudienceInsights #MarketingStrategy #CampaignUS
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尼尔森转发了
Did you know that 87% of B2B marketers report challenges in measuring long-term impact of their campaigns, and 66% are expected to justify marketing spend at least monthly? ?? Disparate reporting from fragmented data across platforms leads to visibility gaps, hindering performance measurement. Misaligned metrics leads to missed opportunities, while better alignment on metrics leads to higher ROI. ?? Register to watch this livestream hosted by Alexandra Rynne on 3/27 at 10am PT where Alison Gensheimer, Head of Global Marketing at Nielsen and Richard Conn, VP of Demand Generation at AuditBoard, and Kothandaram Venkatakrishnan, Chief Client Officer at Annalect APAC will discuss the current state of B2B marketing, what data-driven strategies they're implementing to holistically understand and maximize impact, and explore innovation that will shape the next era of marketing measurement. ??
From Vanity to Value: The Next Era of Marketing Measurement
www.dhirubhai.net
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Webinar Alert ??: Planning and measuring cross-media campaigns in 2025. Learn from experts Angela Girardin Cahill and Alison Gensheimer as they break down how you can win this planning season https://nlsn.co/60490BDev
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Big news: Nielsen explains everything you need to know about Designated Market Areas? (DMAs) and why they are crucial for media planning and ad success in its article. Read now: https://bit.ly/41A0fH0
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The Nielsen 2025 Planning Guide gives you more than just what's happening across the global media landscape, it will equip you with the insights needed to navigate it all with confidence. Download it for free now: https://nlsn.co/60400chh0
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