Segment Sage

74% of consumers want ads that match what they’re viewing. Here’s what happens when you get it wrong. Data doesn’t lie: 74% of consumers prefer ads that match the content they’re viewing. Sounds obvious, right? If people are reading about fitness, they don’t want an ad for accounting software. Yet, businesses still burn 40% of their ad budgets on the wrong message at the wrong time. I learned this lesson the hard way. As a new seller, I was this close to closing a high-value deal. The client was a perfect fit, and my offer was solid. But I lost them. Why? Message mismatch. ?I focused on what I thought was important, not what they cared about. ?I pushed features before they even believed in the solution. ?I didn’t align my message with their real needs at that moment. The result? A lost deal and a hard lesson. Here’s how I fixed it: Message Sync. ??Match messaging to what your audience is actively thinking about. ??Connect emotionally before pushing the solution. ??Make the value instantly clear in their language. Example: ??A fitness coach doesn’t just sell personal training. ??They sell losing 10 lbs before summer without giving up pizza. Messaging isn’t just words—it’s timing, connection, and context. If 74% of people want ads that match what they’re doing, why waste the budget fighting that? Have you ever lost a deal because of a messaging mistake? Learn more at https://lnkd.in/eHdcUTT5. ?? Share with someone who needs this! Follow Dan Prudhomme for more insights.

40% of digital ad budgets are wasted on the wrong audience. A year ago, I worked with a client who thought they had a marketing problem. Turns out, they had a segmentation problem. ??Talking to the wrong people ??At the wrong time ??With the wrong message Fix that, and sales get easier. How? It starts with Audience Sync. Who needs what you offer? What are their struggles? Pay attention to what makes them say "yes" to a solution. Example: A baker knows what kinds of treats customers love most and when they buy them. This is Audience Sync—aligning who, when, and how you reach buyers. When done right, your marketing works like clockwork. Agree or disagree? What’s been your biggest segmentation challenge? Learn more at https://lnkd.in/eHdcUTT5. ?? Share with someone who needs this! Follow Dan Prudhomme for more insights.

Selling to everyone is the fastest way to close… No one. A year ago, a client ran a self campaign thinking “More reach = more sales.” So he targeted broad audiences, expecting volume to win. The result? Lost $1,500 and got terrible leads. The solution? We synced targeting with buying signals. Instead of guessing, we focused on those who were ready to buy. Within weeks, he tripled conversions without increasing ad spend. Sync up for success: More traffic isn’t the answer. Smarter segmentation is. Agree or disagree? Is niche targeting always the right move? Let’s hear it! Learn more at https://lnkd.in/eHdcUTT5. ?? Share with someone who needs this! Follow Dan Prudhomme for more insights.

Your 5-Second Weekly Recap: Smarter segmentation. Simple strategy. ->Monday: Like it or not, you’re in sales. ->Tuesday: Marketing isn’t just a job. It’s your mindset. ->Wednesday: It’s not what you say. It's who hears it. ->Thursday: Leaky funnel? Time to patch the profits. ->Friday: Wrong audience = wasted ads. What’s coming? Next up in Segment Sage: ->1 Action: Audit your last campaign.? ->1 Insight: Your audience > your message. ->1 Resource: Smart Segmentation Matrix. Sign up for the Sunday Segment Sage newsletter in the comments below! ?? Share with someone who needs this! Follow Dan Prudhomme for more insights.

Your ads aren’t the problem. Your audience is. Most businesses waste money on ads because they’re targeting the wrong audience. They think: “More data = better targeting” (Nope, bad data = bad results) “Retargeting works every time” (Not if your first audience was wrong) “Broad targeting brings in more leads” (Yes, but bad leads = no sales) The Fix? Smart AI Segmentation. Here’s the 3-step framework that’s helping SMBs increase ad ROI by 3x: 1) Identify Buying Signals ->Not everyone who clicks is a buyer. ->Look at intent-based actions (site engagement, cart activity, email opens). 2) AI-Powered Lead Scoring ->Let data rank leads before wasting budget. ->The top 20% of leads often drive 80% of sales. 3) Refine & Optimize Weekly ->AI models aren’t magic. ->Testing, tweaking, and human oversight turn insights into revenue. Want more AI-powered targeting tips? Every Sunday, I share 1 Action, 1 Insight, and 1 Resource in my newsletter, Segment Sage. Link is in comments. Get the Free Smart Segmentation Matrix ?? https://lnkd.in/eP6NjAvw ?? Share to help businesses stop wasting ad. Follow Dan Prudhomme for more insights.

Your funnel’s leaking money. Let’s fix that. A sharp CPA had a problem. His website was getting traffic... business owners clicked, read his blog, and even checked his “Book a Consultation” page… but then? Crickets. His funnel was leaking. Interest? Yes. Action? Nope. So, we patched it up with 4 key fixes: 1) Found the leak. ->His site had traffic, but drop-offs at the booking page. -> It turns out his CTA was buried. ->We made it big, bold, and obvious. 2) Matched his message to the right signals. ->His ads promised “easy tax savings.” But his landing page? Full of jargon. ->We rewrote it in simple terms. Like he was explaining it over coffee. 3) Used AI to retarget the right leads. ->Visitors who checked his pricing page got a reminder ad the next day. ->Simple CTA: “Still need a CPA? Let’s chat. Conversions jumped 40%. 4) Made booking ridiculously easy. ->Instead of five form fields and endless emails, we added a one-click calendar link. ->No friction. Just results. Now? He’s not just getting clicks—he’s getting clients. Your funnel might be leaking money too. Let’s fix that. Get the AI Targeting Cheat Sheet: https://lnkd.in/e7tA3pR2

Ever feel like you're saying all the right things… but no one’s listening? You’re not alone. I’ve been there—talking about features, benefits, the whole pitch—only to get blank stares and silence. Then I realized: it wasn’t about what I was saying. It was about what they were hearing. Syncing with Attention →If it’s not clear, it’s ignored. Cut the fluff. Syncing with Emotions →People don’t buy products. They buy feelings. Syncing with Context →The right words at the wrong time still miss. Syncing with Value →If they don’t see “What’s in it for me?” they’re gone. The brands winning today? They don’t talk louder. They connect better. So… are you syncing with your customers, or just talking? Learn more at https://lnkd.in/eHdcUTT5.

Marketing isn’t just a job. It’s your mindset. Every conversation, post, and interaction is an opportunity to position your brand and influence decisions. It’s not about being heard. It’s about connecting with the right people at the right time. Syncing with high-intent buyers → Understanding their needs means you're not just selling; you're solving. Syncing your brand → Craft messages that speak directly to their desires and motivations, right when they’re ready to act. Syncing with their journey → Buyers want more than a product; they want a solution that fits perfectly into their story. Syncing relationships → Success isn’t just a one-time sale; it’s about building lasting trust and value over time. I’ve spent my career helping businesses tap into the right moments and turn intent into results. The reality? We’re all in the business of marketing. The question is...are you syncing with the right buyers? Clarify your message, sharpen your strategy, and amplify your influence. Learn more at https://lnkd.in/eHdcUTT5.

Like it or not, you’re in sales. You’re pitching ideas daily, earning trust, and positioning yourself for opportunities. It’s not about closing deals—it’s about influence. Selling your ideas → Whether you're persuading a client, negotiating a deal, or convincing a friend to try a new restaurant, persuasion drives action. Selling yourself → Your reputation and expertise open doors. Every interaction builds trust—or breaks it. Selling outcomes → People don’t buy products. They buy results, solutions, and confidence. Selling relationships → Success isn’t about one-time wins. It’s about earning trust and keeping it. I’ve built my career helping businesses turn targeting into revenue and strategy into impact. The truth? We’re all in sales. The only question is—are you selling the right way? Align your foundation, refine your strategy, and elevate your impact. Learn more at https://lnkd.in/eHdcUTT5.

You should stop wasting money on broad audiences! If your targeting is too wide, you're burning budget. Smart segmentation = more conversions, less waste, and real revenue. This week’s Segment Sage breaks down segmentation strategies that help you target smarter and convert better. This Week’s Focus: 1 Insight: → Broad audiences waste ad spend—segmentation maximizes ROI. 1 Action: → Refine your audience by breaking it into smaller, high-intent segments. 1 Resource: → Stop guessing your audience and start using data-driven segmentation Precision wins. Check your inbox! Not subscribed? You’re leaving sales on the table. Subscribe now→https://lnkd.in/eHdcUTT5. ?? Share this to help others—pay it forward. Follow Dan Prudhomme for insights that work.