Nexxen

With the emergence of commerce media networks, brands face even more choice in data partners to assemble the most holistic and valuable picture of their target audiences. We had a great time on stage at Advertising Week with our partners at Kinective Media? by United Airlines, Tinuiti and the?IAB discussing how brands can tap into powerful cross-category data to build rich consumer profiles, as well as the technology that can drive scalable, offsite solutions for consumer loyalty programs of all stripes and sizes. Catch the recording here: https://lnkd.in/eWEjD3f6

Nexxen’s latest Home & Real Estate Vertical Playbook is here, packed with key insights to help you navigate the evolving landscape of real estate marketing. Learn about peak times for web engagement, discover how major real estate brands are dominating TV advertising, and get actionable strategies to connect with your target audience. Whether you’re focused on digital or TV campaigns, this playbook has everything you need to take your strategy to the next level. Ready to dive in??Download the full report ?? https://lnkd.in/g_bEiFcu

Last night’s Supper Club at Nobu Malibu was an unforgettable evening filled with stunning ocean views, exceptional cuisine, and great company! At Nexxen, we truly value the time spent with our clients, creating unforgettable experiences that bring us closer together. A heartfelt thank you to our clients and our Nexxen team for making it such a special night!

Excited to announce that Nexxen will be an exhibitor at ad:tech Tokyo happening on October 17 to 18 at Tokyo Midtown! Drop by our booth to get some insights into the latest trends in digital advertising and see how we’re driving the future of media. See you there! #adtechtokyo?

Nexxen's Creative Studio balances the magic of human creativity with the innovation of AI to test and optimize creatives that bring unique impact to brands. But as our VP of Creative Solutions, Gabriela Maestre, cautioned on The Female Quotient's panel on "The Leaders Driving Human-AI Partnership in Marketing Excellence" at Advertising Week New York, large language models are built upon years of content created by a relatively non-diverse set of people. As AI and creative advance hand-in-hand, it's critical to be mindful of the inherent bias that can exist in LLMs and to optimize towards inclusivity.

In the rapidly evolving landscape of marketing, AI has emerged as a transformative force, reshaping strategies and redefining possibilities. However, the true power of AI lies not in replacing human creativity, but in its potential to augment and elevate it. Join Gabriela Maestre, VP of Global Creative Solutions at Nexxen Studio at 1 PM EST on Monday, October 7 in The Female Quotient Equality Lounge at Advertising Week New York for "The Leaders Driving Human-AI Partnership in Marketing Excellence." You won't want to miss the discussion! #AWNewYork https://lnkd.in/gxBtvjY8

Nexxen is proud to share that we've been named a preferred data platform for Kinective Media? by United Airlines, extending the availability of the airline’s rich first-party data from its customers and MileagePlus loyalty program to advertisers leveraging the Nexxen DSP or SSP. Our first-of-its-kind partnership is already driving results for endemic and non-endemic brands alike, enhancing audience reach by 64%. Looking to learn more about the powerful data or building your own commerce media network with Nexxen’s technology? Read the full release for all the details here. https://bit.ly/3BFBlw3

Join us at Advertising Week NY next week for a couple of can't-miss sessions, including "Building Non-Endemic Consumer Profiles through Commerce Media Networks" at 9:50 AM on Monday, October 7.? Experts from Nexxen, Kinective Media? by United Airlines, Tinuiti and the IAB will dive into how brands can leverage cross-category data for richer consumer insights. #AWNewYork https://lnkd.in/eWEjD3f6

The key to a successful political campaign (or any ad campaign) lies in understanding what audiences truly care about. In Campaigns & Elections, Nexxen’s Ariel Deitz explores how tapping into contextual data and insights can help political advertisers craft messages that not only resonate with voters but spark genuine engagement. Read the full piece for more insights! https://lnkd.in/e9XamUjH

Nexxen is gearing up for MARKETING-INTERACTIVE's Digital Marketing Asia 2024 in Singapore! ???? On October 1 and 2, catch us at Marina Bay Sands where we’ll be showcasing our latest solutions and connecting with the most innovative minds in the industry. Be sure to swing by the Nexxen booth for some new insights, interactive demos and the chance to score some exciting prizes! We can’t wait to see you there! #DigitalMarketingAsia #DMA2024