Nexxen

In the fast-paced world of digital advertising, the ability to efficiently rank and score millions of ads in real-time is paramount to success. As advertisers increasingly demand measurable results tailored to their unique campaign objectives, the challenge for DSPs intensifies. Himanshu Kachalia delves into how Nexxen strives to balance speed, accuracy, and scalability in a landscape marked by fluctuating demands and diverse goals. https://lnkd.in/gTnJY-wS

Nexxen’s platforms handle a ton of information, with our SSP alone processing billions of incoming requests per day. In this post, we'll break down the key elements that allow Nexxen to maintain this level of performance from technology choices, caching strategies, data flow, and quality control. https://bit.ly/4fUq1en

Unlock Key Insights to Drive Holiday Success: As the holiday season approaches, understanding consumer behaviour is essential to connecting with shoppers when it matters most. Nexxen's latest Australian Retail Playbook reveals the precise moment Aussies are engaging with retail content online and on TV. Ready to make an impact this season??? Get your copy of the Retail Playbook here ?? https://lnkd.in/gzVTkqQX

Data-driven growth fueled by innovation — Q3 was another banner quarter for the Nexxen team! Learn more about our record CTV revenue (up 52%!), key partnerships and exciting new plans for AI integration in the full earnings release. Here's to keeping the momentum up as we close out 2024!?https://lnkd.in/eyeapjXp

As privacy regulations and concerns continue to rise, our Senior Manager of Product Marketing, Alex Puzzolo, shares Nexxen's step-by-step approach to delivering meaningful, personalized ad experiences that don't damage consumer trust. Learn what each step entails — and the critical role data and creative insights play throughout — today.?https://lnkd.in/e8UGNkZX

For this installment, we spoke with Dominik Weber, Senior Creative Project and Insights Manager for Nexxen Studio Insights team. Dominik breaks down the process of generating insights for clients, the skill that helps the most in managing multiple projects, and what he enjoys most about living in London.?https://lnkd.in/emEEDeg5

Last week, Nexxen hosted an unforgettable Sunset Soirée with our incredible partners in Sydney!??? Thank you to all of our guest who joined us to celebrate a fantastic year. We can’t wait to see what’s ahead in 2025! ??

Heading to VideoWeek Roadmap next week? Be sure to catch Senior Sales Director Robert Petherick, alongside Flora Williams from MG OMD and Matthew Duffy from Pixability, discussing how best to build and optimise 2025 media plans and budgets to drive omnichannel success. #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

Drumroll, please... ?? Nexxen's TV Planner has officially launched in Australia! Tanja Williams, Head of Client Success, highlights how advertisers can utilise this powerful new tool to optimise TV strategies and budgets, while maximising reach across both linear and digital screens. Read the full announcement on Mi3Australia: https://lnkd.in/gNatkZWn

On Wednesday, Nexxen summoned the Halloween spirit straight into the Canvas office! From whimsical sketches drawn by our amazing artist to a custom claw machine stocked with googly-eyed prizes, it was a fun-filled and festive evening. A huge heartfelt thanks to the fantastic team at Canvas Worldwide who made this all possible. Here's to many more creative experiences and collaborations!