When Your Social Media Hits
Rock Bottom ??
The worst feeling for anyone managing an active social media account (LI, IG, FB) is seeing your posts or account bomb ??
Here’s a taste of my own experiences...
LinkedIn first: 1??
I posted something on a Friday, a notoriously slow day for LinkedIn engagement, and the engagement was the lowest I ever had. ??
I know that’s disappointing ??
Instagram second: 2??
My client’s account got shadow banned ?? (The absolute nightmare on IG).
Both of these felt like major setbacks ??
But instead of wallowing in self-pity over bad luck, there's a better way to handle it.
In both cases, I applied the same game-changing technique: flip the script and turn the disaster into gold ??
On LinkedIn, I shared a post about how I posted on the wrong date and asked for opinions on whether I should’ve waited ?
For my client’s IG, I crafted a post about their shadow ban experience, emphasizing their innocence and transparency. ???♂?
Both posts performed brilliantly, BH, and turned the situation around ?? We submitted a detailed report, and the shadow ban was lifted, BH. ??
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Lesson learned? Even the worst content can become the best content when you repurpose it smartly. ??
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P.S. Your secretary who manages your social media wouldn’t have been able to fix these issues. ??
But at Nextwave we help brands navigate social media challenges so you can focus on growing your business. ???????