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Top brands don’t just attend events, they use them as growth engines. No matter what industry you’re in, events bring people together in a way that no other marketing channel can. When you take the time and spend money to travel somewhere and meet others who share your passion, it creates a bond that’s hard to replicate online. That’s why some of the biggest brands today used event marketing as a growth engine. Here are some of my favorite examples: Airbnb – They made a splash at SXSW and even launched their own cereal (yes, cereal!) during the 2008 election to get press and early traction. HubSpot – Instead of just attending events, they built their own: INBOUND. Now, 25,000+ marketers show up every year. Notion - Hosted workshops, hackathons, and community-driven meetups to educate users about its product. Slack – Live demos at conferences let people experience the product firsthand, turning event attendees into brand advocates. Peloton Interactive – They didn’t just sell fitness gear, they created live, interactive workout events that showcased their product in action. The best part? Event marketing isn’t just for big brands, it works at any stage if done right. Whether you're hosting, sponsoring, or just showing up, live experiences build trust and relationships faster than anything else. What’s the most memorable event marketing activation you’ve seen lately? – I'm John Yi, Co-Founder of NextMe - A Modern Virtual Waiting Room. #events #experientialmarketing #brandactivations #conferences #tradeshows #eventprofs