Next Creative Co.

TEAM SPOTLIGHT! Meet Amber Genzink, one of our amazing Project Leads! Authentic and kind, Amber is really good at bringing people together, which is why we love having her manage projects on our team. A true people-person, she gets so much joy from encouraging our team to do their best work while fostering a truly collaborative partnership with our clients. With a decade of account experience, Amber has expertly managed projects for clients like TWO MEN AND A TRUCK?, Ayers Basement Systems, and JR Automation.

Today, on World Television Day, we’re taking a sec to reflect on the power of storytelling through the screen. ?? Over the years, we’ve had the pleasure of bringing brands to life on the small screen. Each project is a testament to our team’s creativity and dedication. Join us in celebrating the impact of TV, and take a look at some of our most memorable work in our latest reel. Here’s to many more stories to come! ?? TWO MEN AND A TRUCK?,TWO MEN AND A JUNK TRUCK?,Saginaw Valley State University, Ayers Basement Systems, Holland Hospital ?? #WorldTelevisionDay #CreativeAgency #Storytelling #Commercials #Marketing

Which is better for video: horizontal or vertical aspect ratios? We would say both. It depends on what your goals are and what your shooting capability is. The good news is that it is possible to adapt video to both horizontal and vertical formats. It just requires a good plan and creative solutions. Read what we’ve learned as we’ve watched the progression from TV to mobile centric platforms in our latest POV article: https://buff.ly/4hrRVQN

Our MMSC's Advanced Advertising students recently enjoyed a presentation from Calvin alumni + Next Creative Co. executives who shared their insights on what to anticipate in day-to-day ad agency communication work as well as best practices in project management, creative development and client service. Thanks to Rich Evenhouse Tim Hackney and Katy Stafford (Johnson)!

Oh hey, it’s Work in the Wild Wednesday! Today we’re featuring our inaugural Gordon Food Service project—the GFS chips rebrand! It’s been over 5 years, but we still get giddy whenever we see these on store shelves.

Hot take: Marketing is like raking leaves. 1. They can both seem super overwhelming. 2. Both take A LOT of mental preparation. 3. Both require a clear plan of attack. 4. Getting either job done takes persistence. 5. Both can be done well if you tackle them one step at a time. Check out all the marketing lessons we learned from this year’s leaf cleanup here: https://buff.ly/3BMSUdR #MarketingStrategy #BusinessGrowth #Leadership #Efficiency

WE SAW OUR TWO MEN & A TRUCK “GRANDMAS” SPOT ON SEASON THREE OF THE MORNING SHOW! AHHH! #WorkintheWild #TMAAT #appletv+

Looking for music that hits the flannel feels of these chilly months?? Say no more. Our team came together to curate the perfect playlist to support your autumn ventures all fall long. Bring the pumpkin spice vibes to your workday with our very own Cozy Fall Playlist. It’s the auditory equivalent of a wool sweater, apple cider, and fireside friendship. https://lnkd.in/dfpCPEKq

Sometimes we need to be creative simply for the sake of creativity. That’s exactly why our designers have entered over fifty submissions into 20 Monroe Live’s poster contests over the past several years. It wasn’t an official project, just an opportunity for our designers to have fun with the bonus of a free show. Whether it’s work for trade for venues or breweries, or creativity solely for the pure artistry of it, our designers never miss a chance to let their imaginations run free. #creativityforlife

What fuels our business? Original projects? Big budgets? High pressure timelines? Hell no. We would not be where we are without the steady pour of Rowster Coffee steaming up from mugs all across the office. Thanks to Rowster, our caffeine-fueled hearts pump creativity and outside-the-box thinking. Happy International Coffee Day to the real MVP of Next Creative Co. #internationalcoffeeday