Next Creative Co.

For the creative process with Tavolini, I was able to experiment with different brushes, textures, paint types and iterated on hundreds of shapes to find that right look and feel I imagined. I landed on a thicker, dry-brush look that was raw and loose, and feels elevated and sophisticated in a uniquely hand-created way. It was honestly a dream project for me, and something I’m incredibly proud of.? — Amanda Mercer, Art Director

WHAAATTT we know him!!! Hey Rich Evenhouse! ??

Join me while I take an intentional morning to slow down, play a little, and paint a pizza!? As we take March to talk Tavolini, one of my favorite parts of the process was to create with my hands—in a meaningful, more tactile way—that as a designer I don’t typically find the time to do.? A good reminder to find those bright spots to continue do what you love! — Amanda Mercer, Art Director

How to avoid the damage of changing a brand story.

For this year's St. Patrick's Day, our creative team came together, grabbed a Guinness, and came up with some killer designs! ?? What's your fav?

Bold. Authentic. And painted entirely by hand. This month we are taking a deeper dive behind the artistry and creative process behind one of our favorite branding projects—Tavolini—Gordon Food Service's innovative Italian brand.

Meet Ted, one of our whip-smart brand leads! We like to call him our resident jack of all trades. With nearly a decade of experience in account and project management, brand strategy, and biz-dev, Ted’s wide range of skills can be expertly leveraged at any stage of the creative process. Calm, confident, and inspired by what we like to think is his namesake, Ted Lasso, Ted has lent his skills to help create stand-out work for clients like World Vision, Steelcase, and FISLL.

How do you boost enrollment numbers? Look to the students to discover what made the difference. That’s the inspiration behind our “We Cardinal” campaign for Saginaw Valley State University. By channeling the persevering, enthusiastic, and welcoming energy of the students into a recruitment campaign, we shattered SVSU’s all-time record for applications. Read the full story: https://lnkd.in/g4aZXarB

Hey West Side friends! Ever go over by Bridge Street Market and see the beautiful Hendrik's sign shining like a beacon over Seward? Well we did that—together with the amazing illustrative stylings of Neil Hubert!

Meet Walker - one of our inexhaustible Project Leads! Walker shines by bringing people together and orchestrating collective efforts with clarity and precision. She’s always got her finger on the pulse of her clients—and is able to communicate their needs efficiently to help our creatives craft the very best work. Not only is she adventurous, welcoming, and a joy to be around, Walker has 6 years of project management experience with powerhouse brands like Stryker, Zoom, YMCA of the USA, and more.