Next PR

AI isn’t just having a moment – it IS the moment. With an explosion of #AI startups in almost every industry sector, it can seem impossible for smaller companies to distinguish their brand from the top players. Our CEO Heather Kelly shares her tips on how AI #startups can best share their mission with target audiences without going unnoticed with Forbes, including: ?? Focus on authenticity ?? Define your differentiators ?? Prioritize trust ?? Build credibility Read the full article here. https://bit.ly/4i0GbV9

?? Calling all college students looking for a paid, hands-on #PR internship this summer! There’s only one week left before applications for rising juniors and seniors in the Chicago area close. As an intern, you can expect: ? Hands-on experience working alongside seasoned PR pros ? Four-day work week (Fridays off!) ? Flexible hybrid schedule (two in-office days) ? 12-week program from May 26th to August 15th Make sure to get your application submitted soon! https://bit.ly/40CdW7K

To stay connected with current clients and potential new ones, companies can’t afford to stay quiet on #SocialMedia. So, what’s the best way to engage with and educate your target audiences on different channels? VP Shannon Tucker suggests playing into the algorithm by posting short, snappy videos. Share your thoughts on a timely issue or take advantage of the latest TikTok workplace trend. Check out Shannon’s insights in Fast Company to see how companies can engage target audiences on different social platforms. https://bit.ly/4bnFOl7

?? When UPchieve, an edtech nonprofit, wanted to stand out in a crowded market to help serve more students and districts in need, Next PR stepped up to the challenge. Through a targeted media outreach campaign, the Next PR team positioned Founder Aly Murray as a powerful advocate while leveraging trending news around FAFSA challenges and application deadlines. In fact, an exclusive TechCrunch feature on UPchieve’s “For Teachers” platform drove a 5-figure donation and new partnership lead. ?? Don’t miss the full results here. https://bit.ly/43o7jJc

?? From AI agents to deep fake videos, AI has officially entered almost every part of our daily lives. While AI has helped make improvements across the board for businesses, it’s important to remember that customers are still looking for a human connection. ??? Next PR CEO Heather Kelly discusses why executive brand building through platforms like LinkedIn and podcasts can help distinguish your brand as a cut above the rest. Read more in Forbes to see how to put a memorable face to your brand and stand out from AI content. https://lnkd.in/eUuBvpsq

When speaking engagements were no longer delivering ROI for TBM Consulting Group, Next PR looked to build the CEO Bill Remy's personal brand on LinkedIn instead. By leveraging the CEO’s insights alongside industry trends and crafting interactive, personal posts for followers to engage with, Next PR achieved a 76.6% increase in engagement rate in the first 90 days. ? Interested in boosting your own brand? ?? Check out how we can make you a LinkedIn influencer here. https://lnkd.in/gDWwg5Ez

Is it time for a breakup with your #PR agency? According to VP Shannon Tucker, there are a few red flags to look for when deciding if it’s time to move on to a new agency, including PR teams that: ?? Report on PR metrics with little-to-no-context tying back to #ROI ?? Won’t give you “strategy real talk” and instead say yes to everything ? Must be managed for day-to-day tasks Read more in Fast Company to learn what you should be looking for in a new agency relationship. https://lnkd.in/dNB_mnT7

?? ?? From tariff policy updates to new AI solutions, the #SupplyChain and logistics industry is sure to face new changes – and challenges – this year. How are you planning to adapt your communications strategy? Next PR is here to help. Make sure to check out the trending #logistics topics and issues, industry wins and PR tips in our upcoming supply chain newsletter. Sign up now to learn how to turn these challenges into a competitive edge. ?? https://bit.ly/4iaK8X3 ?

“How can we secure national media coverage?” For #PR pros everywhere, this is one of the top questions we hear from clients. While the path to national media isn’t one-size-fits-all, there are a few ways to boost your chances of being featured in your dream publications: ? Don’t be afraid to comment on trending topics – even if it’s not a perfect fit! ? It’s all about the hot takes – ask yourself what the reporter hasn’t heard before ? Leverage the proprietary data at your fingertips ? Make sure spokespeople are prepped and ready to hop on timely opportunities ? Start with trade coverage – brands often need to build up their reputation first Follow Media Relations Specialist Macie McCallum as she asks our Chicago PR experts their top tips for securing national media. What tips do you have for landing national coverage? ??

?? ICYMI: The Eagles weren’t the only winners in Philly ????— Next PR has also been named as a Top 8 Social Media Marketing Agency in Philadelphia by Influencer Marketing Hub! We’re proud of our commitment to do good while providing stellar results for our clients. From crafting social content to developing personal brands, our expert-level #SocialMedia services set us apart. We don’t just talk about #ROI, we deliver when it comes to fostering real relationships with your audience and keeping your brand engaging. Check out the full list of agency winners here. https://bit.ly/42XwiD3