Next/Now

This weekend, our team helped usher in a new era of innovation for GE HealthCare at the HLTH Expo in Las Vegas. Expressing the brand’s latest mission of AI augmentation, this 30-foot-wide LED halo featured four interactive modules and a brand film that immersed viewers in the GE story. Additional transparent columns flanked the entrance of the halo, sporting motion-reactive content and custom background visuals. We are thrilled with the results of this project and excited to continue to share more of its story in the coming weeks.

Last week, Next/Now's?Jared Stabiner?spoke to attendees of the?Virtually Everything!?Summit in New York about the impact and ROI of experiential activations. Alongside panelists from Accenture and Impossible Creative, Jared addressed the importance of demystifying the process early on in order to set up projects for long-term success. Missed the event but want to learn more? You can check out the Virtually Everything! podcast on Spotify or hit up Jared at [email protected]?to hear our take on the conversation.

About to drop some wisdom - obviously... I was honored and had a blast representing Next/Now my new panel friends at Vu Technologies' Virtually Everything! Summit last week in NYC. Big shout out to my fellow panel members Dustin Ambrosio, Anthony Rizzuto and Mark Laisure and the moderator of all moderators, Daniel Mallek - we could have talked for the whole day. Thank you to Will Gann, Desert Cactus Films & Rachel Johnson for all the wonderful planning! ?? Jason Barak #virtualproduction #immersive #experiential #innovation #experiencedesign

At the heart of every Under Armour innovation is the desire to help athletes push the limits of their performance. The new RUSH fabric is a testament to this, retaining heat better than any other material on the market. Our team had the opportunity to share these technological advancements with customers by creating a custom-fabricated retail kiosk. It uses thermal sensors and real-time visual feedback to compare RUSH's heat retention to other materials. By allowing consumers to test the data themselves, our experience inspires the confidence needed to make a purchase.

Meet Zachary Lindemann. Zach first joined NEXT/NOW in 2017, contributing his talents across a wide range of projects, from immersive experience centers to gamified pop-ups. Now, as our Senior Motion Designer, he continues to push the boundaries of what’s possible, creating visuals that elevate every environment they touch. In Zach’s own words, "Animation is what brings physical spaces alive and transforms them into experiences." We’re proud to have him as part of the team and look forward to the groundbreaking work ahead.

Working with JBG SMITH on their HQ in Washington, D.C., our team had the privilege of creating dynamic LED content that goes beyond traditional placemaking. By integrating live data feeds from ongoing construction sites, the visuals adapt and evolve, offering a unique narrative that reflects the company’s impact in real time. The use of thoughtful technology in this way can create a deeper connection with visitors, transforming screens into more than just a backdrop, but experiences that will foster a new appreciation for the company’s vision and work.

We are thrilled to celebrate Half Rez 2024 tomorrow as one of this year's sponsors. From immersive environments to themed entertainment and retail, motion serves a pivotal role in our experiences at Next/Now. We're honored to support and collaborate with some of the best in the industry every day, and look forward to seeing everyone there!

The National Basketball Association (NBA) Houston retail experience embodies the dynamic spirit of the league through kinetic audiovisual installations, cinematic displays, storewide audio, and live broadcast. Next/Now’s Activate360 is the robust content management system connecting it all in one place, allowing for real-time remote updates to any touchpoint within the store. View our full case study on the website: https://buff.ly/3Na0thj

The United Airshop Immersive Theatre reimagines what’s possible in aviation technology through stunning visual storytelling, projection mapping, and interactive content. Serving a dual purpose as both an engineering tool and presentation space, the custom control center allows for ultrawide video playback, 3rd-party app functionality, 3D environment exploration, and mobile device connection. Learn more in our case study: https://buff.ly/47kTvPu

Accessibility in design is paramount. Located in the lobby of Boston Children's Hospital, this 16’ x 16’ LED installation places guests at the center of its story. With interactivity that can be shared regardless of age, size, or ability, the experience gives families a moment of connection and excitement amidst what can be an otherwise challenging environment. Learn more about accessibility's role in this project on our website: https://buff.ly/3z3DJMt