NexChapter

C-Store Chains are revving up their retail media network engines! Our Founder & CEO, Art S., was featured in a recent article from NACS titled "Revving Up With Retail Media Networks". Our two favorite quotes in the article: 1?? "C-stores offer the closest potential distance from ad impression to transaction" 2?? "Building a retail media network isn’t about just grabbing dollars. It’s about creating a seamless experience for your customer" Check out the article filled with great perspectives from Amber Roberts of Threefold, John Mercer of Coresight Research, Patrick Raycroft of Axonet, and Mario Mijares of 7-Eleven. #retailmedia #convenienceretail #innovation #digitaltransformation #omnichannel #marketing

For decades, being in the right place was the ultimate advantage. A prime Main Street location meant success. But today? Location alone won’t cut it. 90% of Americans now have smartphones, and with endless choices at their fingertips, convenience stores must do more than be close by. They need to be close to their customer’s hearts. Matt R. lays it out in his latest op-ed for CStore Decisions: Brand is the new proximity. A strong brand isn’t just a logo — it’s your promise, your story, and your competitive edge. Matt shares why branding is a growth engine and how integrated marketing can create lasting connections with customers. Read the article by tapping the link below and reach out to Matt at [email protected]. #ConvenienceRetail #BrandStrategy #GrowthEngine #CStoreIndustry #DigitalTransformation #Marketing

Thrilled to share my latest article in CStore Decisions: "Brand Reigns in Convenience Stores as the Power of Location Wanes." As someone deeply passionate about retail transformation, I'm convinced that brand strategy is the new cornerstone of c-store growth. Here are three key insights from the piece that should reshape how we think about convenience retail: ?? Location advantage is diminishing: With over 90% of Americans now carrying smartphones, digital discovery is overtaking physical proximity as the primary driver of store visits. ?? Brand connection drives measurable growth: Retailers with strong brand connections see 5x more annual growth compared to those lacking brand resonance. ?? Technology alone isn't enough: While mobile apps and digital tools are essential, without a compelling brand story, they're just features. The real differentiator is how these tools bring your unique brand promise to life. The future of c-store retail belongs to brands that can create meaningful, lasting connections with customers. It's no longer about being the closest option – it's about being the most compelling choice. Read the full article below ?? #RetailStrategy #Branding #MarketingStrategy #RetailInnovation #CustomerExperience

This week, the NexChapter team gathered in Des Moines for an epic 2-day workshop to map out our 2025 plans. Our mission? To keep ambitious retailers ahead of the curve with fresh ideas and winning strategies. ???? We tackled big questions, uncovered new opportunities, and drank just enough coffee to fuel our brainstorming marathons.?? What’s next? We are ready to roll into 2025 like a convenience store at rush hour - fast, efficient, and packed with everything you need. ?? Excited to make an even bigger impact on the industry in 2025! #retailmedia #loyalty #marketing #digitalcommerce #technology Art S., Mike Templeton ????, Jeff Baskin, Matt R.

Art S. from NexChapter joins Bridg's Neil Murphy & Jared Luskin on our latest episode to discuss the emergence of #RetailMedia in the convenience channel. Listen on Apple podcasts: https://lnkd.in/eem92v3Y Listen on Spotify: https://lnkd.in/eatXEN_a #digitaladvertising #smallformat

Our team partnered with CSP Daily News to launch the inaugural Retail Media Network Forum in Chicago this week. There is a tremendous opportunity within the Convenience Industry to drive value through retail media for - brand advertisers, consumers, and retailers. NexChapter: Art S., Mike Templeton ????, Michelle Dooley, Jeff Baskin, Matt R.. Read more in this article ??

Big congrats to our friends Lanna O'Connor and Jamie Miller at RaceTrac and Kristin Sword at Jacksons Food Stores for this recognition ????! Our very own Mike Templeton ???? partnered with CStore Decisions to help determine this year’s loyalty program award winners! #convenience #loyalty #innovation #awards ??

We're excited to announce that Matt R. has joined our team! With a wealth of marketing expertise from Kum & Go, Kraft Heinz, and Deloitte, he will enhance our client services in the retail, brand, and technology sectors. In a recent statement, Matt highlighted the importance of personalized, data-driven customer engagement in today's retail landscape. His experience in industry and consulting roles underscores the value of technology and creativity in shaping impactful customer experiences. Let's drive innovation together! NexChapter, Art S., Mike Templeton ????, Jeff Baskin, Matt R.

?? Groceryshop Countdown: 12 Days to Go! ?? We're excited to announce that Art S. and Jeff Baskin from NexChapter will attend Groceryshop 2024! ?? Whether you’re looking to discuss the latest in retail media, e-commerce, loyalty programs, or generative AI, this is your chance to connect with us in person! ?? Want to meet up? Let’s schedule some time to dive into the future of grocery and convenience retail. Reach out now to lock in a meeting?? See you in Vegas! ?? #Groceryshop2024 #RetailInnovation #NexChapter #MeetUp

We are thrilled to share the news that Jeff Baskin has joined us at NexChapter to lead our Omni-channel efforts across Convenience and Grocery Retail. Jeff is an industry veteran who has spent years helping retailers such as Kroger, Giant Eagle, Inc., Hy-Vee, Inc., and Circle K amongst others in his roles as a Chief Revenue Officer. See the coverage from Supermarket News.