NewtonX

We studied insights leaders at top companies and found two approaches to research. If this sounds familiar, you might be an Outsourcing Specialist ?? + You cultivate a select group of trusted partners to execute your vision + You focus on shaping #data narratives rather than getting bogged down in logistics + You rely on your vendors' expertise for data validation Outsourcing Specialists know the value of bringing in experts and focus on building relationships to get high-quality data, quickly. But it’s not always easy to: + Protect your data quality across multiple vendors + Integrate insights from multiple sources into a cohesive story + Stay efficient without sacrificing quality control If this sounds like you, we’ve crafted 5 best practices to help you ensure data quality at every step.

#AI is moving at lightning speed, which means research fraud is getting sneakier, and insights are being rewritten in real time. The world’s most innovative companies, Google Cloud, HSBC, Patreon, don’t get that title for nothing. They’re using expert-verified #B2B research to get ahead of what’s next. In our latest issue of NewtonX Current, we dive into? ? The rise of AI-powered fraud ? How storytelling with data is becoming the new competitive edge? ? Why 2025 will be the year of augmented intelligence in insights The smartest orgs aren’t just reacting to change—they’re building strategy from it. Curious how? Read the latest:

There’s a disconnect when it comes to #AI readiness across departments. While customer service leads in AI use cases, CIOs rank marketing as one of the least prepared for the technology.? Salesforce partnered with us to survey CIOs on which departments are ready for AI. So—where does your team stand?

Last week, we brought The Individualist Era report to life at an NYC salon event with partners Fight or Flight and Brooke Shepard of Shepard & Ewe. We discussed how we approach continuous learning and development with new tools and technology's role in our own personal success: According to our findings, 74% consider tools they use essential to career growth, and 62% would turn down a job if it used outdated tools or technology. Our very own Jackie Cutrone and Jason Talwar repped NewtonX in the convo, and one thing was clear—B2B buying power isn’t just in the hands of execs anymore. It’s moving to the individual. They’re choosing their own tools, driving decisions from the ground up, and companies need to keep up. So, with that, we’d like to welcome you to the Individualist Era. Now, the question is, which kind of individualist are you? Take our short quiz to find out: https://hubs.li/Q03cjdQX0

We’re hiring. This is not another #B2B #marketing job. This is a front-row seat to the future of marketing. We work with brands like Ogilvy, TikTok, Adweek, WSJ, and more to turn research into real business impact. Partnerships are our secret weapon, and we need someone to help us scale. Check out the role ?? ?https://lnkd.in/gE-63Fvz

?She’s got a fresh new look! ? We launched a brand-new experience for the NewtonX Professionals Community—your gateway to getting paid for your expertise. NewtonX Professionals aren’t just voices in the crowd. They’re the brains behind the biggest business decisions shaping the future. Joining, contributing, and getting paid has never been easier. If you’re not part of the NewtonX Professionals Community, now’s the time! Sign up here: https://hubs.li/Q03cf4JQ0 ??

ICYMI, our Director of Brand Partnerships, Daniel Sills, joined Georgian James Lamberti, Qaid Damji, and David Poole for a live webinar discussing insights from 300+ go-to-market leaders at #B2B growth-stage companies. The conversation covered how #AI is being adopted across teams, how existing tech stacks enable AI, the biggest concerns, and AI’s impact on metrics and KPIs. ?? 81% of growth-stage companies see AI as a strategic priority, with 26% expecting it to boost productivity. But here’s the gap—only 11% of go-to-market teams are actually using AI across functions. This is the first wave of findings from our joint research with Georgian. We’ll be tracking AI trends from these fast-growing companies because the ones getting real value from AI aren’t just using it—they’re restructuring around it for maximum efficiency. And the rest of us should take note.

Employees are shaping the future of work. They’re no longer just using workplace tech; they’re choosing it, and that shift is happening fast. NewtonX, in partnership with Fight or Flight and Brooke Shepard of Shepard & Ewe, launched The Individualist Era Report, revealing how B2B buying power has shifted from enterprises to individuals. A few key takeaways: ??77% of employees experiment with new tech on their own ??56% of knowledge workers have more autonomy over workplace tech purchases ??40% would personally spend more on tools than their company does Employees are choosing the tools that enable them to do their best work. For businesses, this shift means rethinking marketing, sales, and product strategies to meet employees where they are. How is your company approaching workplace tech adoption? Would love to hear your thoughts.

Perfectionism can hold us back, but what if we redefined what success looks like? ???? In our latest NewtonXX Women’s Group session, we invited leadership and executive coach Pooja Desai Patel, ACC,ELI-MP to lead an inspiring conversation on “Breaking the Perfectionism Trap.” The takeaway? Progress over perfection! Research shows that the first 30% of effort often delivers 70% of the value. Instead of getting stuck in endless refinements, define clear completion criteria and embrace "done" over perfect. Thank you, Pooja, for helping us reframe our thinking and reminding us that "good enough" is more than enough ??

Welcome to the Individualist Era! Employees aren’t waiting for approval anymore. They’re making their own tech choices. And companies? You ?? better ?? keep ?? up ?? We partnered with Fight or Flight and Brooke Shepard of Shepard & Ewe to launch the Individualist Era Report. This report uncovers a major shift in workplace technology—#B2B buying power is now in the hands of individuals, not just enterprises. Here’s why: ?? 77% of employees experiment with new tech on their own ?? 56% of knowledge workers have more autonomy over workplace tech purchases ?? 40% would personally spend more on tools than their company does Your employees aren’t just using workplace tools. They’re choosing them. Companies that recognize this shift will rethink how they market, sell, and deploy workplace technology. ?? Find out more Individualist Era and discover what kind of buyer you are: https://lnkd.in/gn5cgnj5