Newman & Newman, Inc.

This interview with leadership coach, Susan (Susie) Distefano, from our celebration of Women's History Month in 2023 is just too good not to revisit. The advice she shares with executive women on achieving their ambitions is solid gold. Click here to view interview:?https://lnkd.in/gGx_swyR

Beyond marketing what you do, how can your organization’s brand messaging shape an identity that both distinguishes you in the marketplace and inspires greater employee engagement? It’s an important question for companies across industries when, in its annual update, Gallup just reported that only 31% of U.S. employees are?engaged?at work, the lowest measured level in 10 years. To be fully engaged, employees want to feel they are part of something special. As a cancer center, community college or airline, your purpose is clearly essential, but generic pronouncements of “We’re the best,” or “We care,” aren’t differentiating, they’re frankly expected. Impactful messaging incorporates the values and vision that define the essence of who you are and your unique approach. Even formulating language that defines the identity of an individual department within a large organization can be beneficial.?? However, as powerful as they are, words alone aren’t enough. For identity to increase employee engagement requires operationalizing those brand messages into what employees, as well as customers, experience. The authenticity that actionable messages add to employees feeling they are part of something special not only increases engagement, it delivers a competitive advantage. To learn more about how operationalizing messaging can increase your employee engagement, click here: https://bit.ly/4bfRntB? To read Gallup’s annual engagement report, click here: https://bit.ly/4hrCoQs

Ann Tanabe was one of the smartest people in any room, and always the most passionate. Her drive, compassion and intelligence were remarkable, and elevated everything she was involved with, including?BioHouston. She was quick to laugh and could share insights that cleared the cobwebs from even the most complicated situation. I enjoyed every time we were together and am most grateful to call her a friend.

Client Spotlight:?Congratulations to Project Protect Our Children for selling out its first-ever gala!?Its unique solution for proactively protecting children of every age, race, and economic status from child trafficking through the power of knowledge certainly deserves the enthusiasm its gala has received.

Wishing you a New Year of prosperity that comes from translating brand messages expressing who you are into what people who are important to you authentically experience. To read full article: https://bit.ly/400lLoM

Nearly five years ago to the month, a study was published in the Annals of Family Medicine that examined the critical need for effective communication among clinical team members for both job and patient satisfaction.?The significance was clear.?Still, eliminating communication silos and building trust for a strengthened work culture continues to be a challenge for hospitals and healthcare systems.? Experienced Messaging? has introduced a new method for team bonding and building authentic work cultures through translation of an organization’s unique voice into actionable messages. In fact, the results we’ve achieved contributed to the US Patent & Trademark office determining proof of concept and awarding Experienced Messaging? a registered trademark. Click here for case studies and to learn more: https://bit.ly/3CXp0E4

What began as the calling of a mother’s heart has grown into a formidable approach to protecting children from sex trafficking. Newman & Newman looks forward to advancing the communication strategies of?Project Protect Our Children and helping expand the impact of its important work.

As both President of a woman-owned company and member of the Ignite Steering Committee, I encourage you to sit in on one or both of the Ignite Virtual Pitch Sessions below, October 15 & 16. Each year I’m amazed by the inspiring accomplishments presented by the women-led, healthcare startups selected to participate in our annual accelerator program. Please see below how to register and congratulations to Ayse McCracken and Cheryl Stavins for assembling another outstanding cohort of innovators!

Having been both a speaker and participant at this exceptional annual event, I would recommend that anyone who is a nonprofit leader be sure to register for the?2025 Best Boards conference hosted by Rice University’s Center for Philanthropy and Nonprofit Leadership.?To give you an idea of just how respected this event is in the nonprofit community, last year, in spite of thunder and pouring rain, the sold out crowd was in full attendance. I’m confident?Kristen Schlatre, CFRE, Sara Ralston?and the rest of the CPNL team have another dynamic event planned. ?

Newman & Newman is celebrating a very special anniversary. For 30 years our communication strategies and marketing tools have helped purpose-driven clients save lives, educate children and adults, restore mental health, overcome homelessness, and prepare their communities for natural and manmade disasters, while increasing customer satisfaction, strengthening their organization’s culture and retaining valuable talent. When your purpose is to make the world a better place, effectively communicating that is ours. https://bit.ly/3zfY0OP