New England AF

Marketing on a tight budget? Many bike shops face limited resources, but with the right strategy, you can still make a big impact. Here are 4 tips to maximize your marketing efforts on a smaller budget: 1?? Use Free Platforms: Social media platforms like Instagram, Facebook, and Google My Business are free but powerful tools to reach your customers. 2?? Customer Referral Program: Word of mouth is still one of the most effective marketing tools. Set up a referral program to reward loyal customers for bringing in new business. 3?? Partner with Local Influencers: Collaborate with local cyclists or influencers who can help spread the word about your shop in exchange for free gear or services. 4?? Send Out Email Newsletters: Build a mailing list and send regular updates, tips, and special offers to keep customers engaged. Want to make the most of your marketing budget? Let’s discuss how we can help—book a free strategy call https://lnkd.in/e4jWTzjz ??♂??? #MarketingOnABudget #BikeShopMarketing #LocalBusinessGrowth #CyclingCommunity

Our annual Secret Squirrel CX cyclocross event is in the books. It was a wet and cold one this year but still plenty of fun was had! https://lnkd.in/ebTJyFxx #eventpromotion #cyclocross #newengland

Dealing with the highs and lows of seasonal demand? For many bike shops, customer traffic slows down in colder months, but there are ways to keep your shop thriving year-round. Here are 3 strategies to help balance out the seasonal dip: 1?? Promote Seasonal Services: Offer winter tune-ups, storage, or indoor cycling equipment to keep customers engaged even when they aren’t riding. 2?? Host Off-Season Events: Organize workshops, group rides, or community events that can draw customers in during the slow season. 3?? Offer Pre-Season Deals: Get customers ready for the peak season with early-bird specials, gift cards, or bundled service discounts. Want to create a consistent sales flow throughout the year? Let’s chat! Book a free strategy call: https://lnkd.in/e4jWTzjz ??♂??? #BikeShopMarketing #SeasonalSales #CyclingCommunity #SmallBusinessGrowth

We’re excited to announce that we are officially rolling with Industry Nine Componentry to support Independent Bicycle Retailers in New England!

Dear Friends of Industry Nine, On Thursday, September 26, 2024, our team was notified to prepare for heavy rains and the potential for work cancellations. It felt like we were gearing up for a snow day. However, what unfolded Friday morning was something Western North Carolina had never experienced. Tucked into the Blue Ridge Mountains and 300+ miles from the coast, Asheville, often called a "Climate Haven," had always been considered safe from natural disasters. But Hurricane Helene brought devastation that no one could have imagined—rains, winds, and destruction that changed our community forever. The storm left incomprehensible damage in its wake—homes, businesses, ecosystems, and lives were impacted in ways that will take years, if ever, to rebuild. For 48 hours, we experienced a total communication blackout with no power or cell service. When we were finally able to reconnect, the news got worse before it got better. The destruction across Western North Carolina was immense, and many communities and landscapes will never fully recover. Fortunately, all of our Industry Nine staff have been accounted for and are safe. Our immediate focus has been on ensuring that our employees and their families have access to the basic necessities: food, water, and shelter. After ten days, power is slowly being restored to some areas, though Asheville remains without water, and there is no clear timeline for its return. The damage to the city's water system has been described as catastrophic. On Monday, October 7, many of our employees returned to work. It was an emotional day, marked by uncertainty. How would we feel about returning to work after facing such devastation? With so many unanswered questions, the path forward seemed unclear. The response from our staff and community has been nothing short of extraordinary. Since the disaster hit, i9 staff have volunteered 1,000+ hours to support our WNC community. Neighbors bringing food and water to neighbors. Long hours with chainsaws clearing roads to reconnect isolated communities. Volunteer-led search and rescue missions in rural Appalachia. Staff members conducting wellness checks, delivering supplies, and carrying buckets of water up stairs for elderly residents to flush toilets. Driving across state lines to bring back essential food, water, and supplies. In times of heartbreak, it can be difficult to know the best way to help. We encourage you to donate to local grassroots organizations ingrained within the community. Find those who know the area’s needs intimately, and support their efforts—whether through donations, volunteer hours, or simply by acknowledging the hard work being done to recover and rebuild. Continued in comments...

The Pivot Cycles Vault has landed in New England and it does not disappoint. This bike has already outsold forecasting significantly and a line is forming. The bike industry has been in turmoil with discounting and over supply, yet this bike can’t stay in stock long enough for anyone to admire how much of an innovation it is. https://lnkd.in/efxmBN3k

Let’s goooooooo

We’re excited to welcome Base Camp in Killington, VT to the New England Pivot Cycles family! Let’s roll……

At Pivot Cycles, pushing boundaries is part of our DNA. When Fox Factory set out to develop Live Valve Neo, their next-generation suspension system, we were ready to contribute at every stage! Read more: https://hubs.li/Q02QZgw40 ??: Jill Kintner #innovation | #partnership | #experience

The all new Pivot Cycles Vault gravel bike is finally here in two colors, six sizes, five specs, and a crazy number of improvements. This is the bike you've been waiting for, unless an awesome gravel bike is not the bike you've been waiting for. We’re blown away by how much went into making it compelling. Longer, slacker, taller, progressive geometry Lower standover height ISO-Flex and Dropper compatible 1x and 2x compatible 700x50c Tire clearance Toolshed In-Frame Storage Tons of mounts Pro GRX - $3999 Team Force XPLR AXS - $4999/$5649 Team Force/X0 Force AXS - $5499/$6149